Apple sticker packs (die-cut backing, Motter Tektura logotype, c. 1984)

These sets of Apple stickers are in original packaging and feature large stickers on a white backing measuring 4.25 x 3.5 inches and small stickers on a white backing measuring 1.75 x 2.25 inches.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type. Several sources verify that these stickers were included in the packaging of the original Macintosh, the Macintosh 128k, and the Macintosh 512k, despite the fact that the original Macintosh devices used the Apple Garamond font printed on the case.

The odd look of the stickers is due to the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Sources: Wikipedia (Typography of Apple), packaging photos (Macworld, Cult of Mac 128K, Cult of Mac 512k)

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