This Media Arts CD is presented as a digital magazine. The cardboard folder serves both as printed content overview and as packaging for the CD. The folder measures 5.5 x 7 inches and contains a CD-ROM. The interior and exterior of the folder and the CD use a matching design. The package is clearly branded using the Apple Garamond font and a translucent blue Apple logo.
The full title of the package is Apple Media Arts News for the Creative Community, and the interior text conveys:
“Apple Media Arts presents news for the creative community. Profiles of innovators, iconoclasts, and industry leaders. The latest developments in design, publishing, and digital video. Apple tools and technologies that help you create your best work. With this edition, Apple Media Arts moves to the World Wide Web. Our focus: digital video production.”
This CD was packaged in an orange sleeve from the ADC (Apple Developer Connection). The packaging lists the contents:
Macintosh Products Guide
“Have you ever wondered if the right software or hardware existed to perform a specific task on your Mac? Or have you heard about some of the latest products for your Mac and wished you had a convenient resource to learn more about them?
On this CD you’ll find Apple’s Macintosh Products Guide, the only tool you need to help you locate information on over 12,000 software and hardware products for the Macintosh platform. Here you’ll learn about the hottest products available for your Mac, including games, productivity applications, printers, scanners, image editing applications, utilities, digital cameras, USB peripherals for the iMac, and much, much more. And many of the products listed in the Macintosh Products Guide have direct links for easy online purchase.
We’re sure you’ll find the Macintosh Products Guide on the web an invaluable resource for all your product information needs—one you’ll turn to again and again. With that in mind, be sure to visit the Macintosh Products Guide web site for the latest information on the wide range of products available for your Mac. Point your browser to www.apple.com/guide.”
This collection of CDs include original cardboard packaging with each package containing 1–3 CD-ROM discs. Each CD package is titled “The Apple Sales and Marketing Resource Library” and features a color photo of an Apple product. Each package is also dated.
March 1999 (2 CDs) Pictured: G3 Blue & White tower and matching Blue & White display CD 1 USB FAQ K-12 Seminar # 1 Education QuickFacts New/Revised Data Sheets Mac Products Guide 02.99 Studio Display QTVRs FireWire Fact Sheet iMac Photography iMac Sales Pres CD 2 “A Day in the Life of an SAP Order” “Learn & Earn 1999” “Part lI SAP” Exec. Commentary: Wane Kozlow
May 1999 (2CDs) Pictured: Strawberry iMac CD 1 PowerSales May 1999 Apple Loan Ad Slicks ColorSync White Paper Final Cut DataSheet & FAQ QuickTime 4.0 Data & Fact Sheets Mac OS X Server Data Sheet & FAQ Mac OS X Server Presentation Mac Products Guide 04.99 Mac OS Promos CD 2 Mac OS X Server Training
June 1999 (3 CDs) Pictured: PowerBook G3 CD 1 PowerSales June 99 PowerBook G3 Series Photography PowerBook G3 Series Data Sheet PowerBook G3 Series Presentation Final Cut Pro Data Sheet Final Cut Pro White Paper Final Cut Pro Overview Movie Final Cut Pro Presentation QuickTime 4.0 Pro Data Sheet QuickTime 4.0 Pro Fact Sheet WebObjects Success Stories CD 2 WWDC 99 Taped Kevnote Speeches: Jon Rubenstein & Phil Schiller Mitch Mandich CD 3 WWDC 99 Taped Sessions: Mac OS 8 Overview Mac OS X Overview QuickTime-What’s New
July 1999 (1 CD) Pictured: G3 Blue & White tower CD 1 PowerSales July 99 QuickTime 4 Glossary WebObjects Success Stories Mac OS X Server Presentation Macintosh Server G3 Presentation QuickMail Pro Client Demo Electrifier® Pro 1.0.1 Quickevs 4.0 Demo Informed 2.6.2 4D v6.5
August 1999 (1 CD) CD only (no cardboard insert) CD 1 PowerSales August 99 iBook Sales Presentation Macworld NY 99 Keynote Speech iBook Data Sheets, Take One and FAQ iBook and AirPort Product Photography Design & Publishing Sales Presentations AppleShare IP 6.2 Sales Presentation AppleCare Data Sheets and FAQs QuickTime 4 Sales Presentation WebObjects Success Stories AppleShare IP 6.2 (NFR)
October 1999 (2 CDs) Pictured: Mac OS 9 retail box CD 1 PowerSales October 1999 Mac OS 9 Sales Presentation Macintosh and DV White Paper Digital Moviemaking with iMac DV Mac OS 9 Data Sheet, FAQ & Take One iMac DV Data Sheets, FAQ & Take One iMac DV Product Photography WebObjects Success Stories iMac DV Sales Presentation iMovie Fact Sheet & FAQ CD 2 Flint Center Event – Steve Jobs Electrifier® Pro 1.0.2 Spell Catcher 8 Demo Soundlam MP v1.1.1 Demo Conflict Catcher 8.0.6 Demo Informed Designer®v2.7 Demo Informed Filler® v2.7 Demo Version Master Mac 2.0.2 REALbasic 2.02 Demo FMSync for JFile
November 1999 (2 CDs) Pictured: Graphite iMac SE CD 1 PowerSales November 1999 iBook Demo Fall ’99 V2 PowerBook G3 Demo Fall ’99 Power Mac G4 Demo Fall ’99 V2 iMac Demo Fall ’99 V2 AppleShare IP 6.3 CD 2 iBook First Impressions AppleShare IP 6.3 Data Sheet AppleCare Protection Plan Data Sheet Design & Publishing Sales Presentations AppleShare IP 6.3 Sales Presentation Apple Corporate & Reseller Logos Reseller Advertising Guidelines Mac OS 9 Reseller Ad Kit iMac Reseller Ad Kit
January 2000 (1 CD) Pictured: 5 slot-loading iMacs (tangerine, strawberry, blueberry, grape, and lime) PowerSales January 2000 AppleWorks 6 Data Sheet Apple Internet Services FAQ Apple Internet Services Sales Preso Apple Studio Display 15″ Data Sheet Mac OS X Server Data Sheet & FAQ Apple Displays Sales Presentation Adobe Web Collection Promo AirPort FAQ
This collection of CDs include original cardboard packaging with each package containing 1–3 CD-ROM discs. Each CD package is titled “The Apple Sales and Marketing Resource Library” and features a color photo of an Apple computer. Each package is also dated.
The CD contents include:
November 1998 (1 CD) Pictured: Power Macintosh G3 (beige desktop) with keyboard, mouse, and monitor CD 1 Interop Seminar Materials Apple Loan Reseller Sign Up Mac OS 8.5 Interactive Demo Mac OS 8.5 Data Sheet & FAQ “e-mail” and “Beige” Commercials PowerBook G3 Overview & FAQ PowerBook G3 Sales Pres USB Sales Fact Sheet & Pres Apple Commercial Credit New/Revised Data Sheets
January 1999 (3 CDs) Pictured: Macintosh Server G3 (tower) CD 1 Tales of the iMac “Hal” Commercial Publishing Market Guide MacWorld Product Intro Materials New Product Presentations New Product Photography Mac Products Guide Data Sheet Library CD 2 Creator2 In Concert SFX Machine Conflict Catcher Mac OS 8.5.1 Update fusion EFFECTS Unity DS-1 Retro AS-1 ReBirth 4D V6 CD 3 (Apple PowerSales) SAP New Apple Products (MacWorld) Jeff Hansen
April 1999 (2 CDs) Pictured: G3 Tower (blue and white) CD 1 PowerSales Apr 1999 Gistics AppleScript ROI Rpt Ed ANAT Volume Lic. Promo AMA/Enhancing the Workflow Small Business and iMac Presentation PM G3 AV for Education Data Sheet Power Macintosh G3 Poster Pfeiffer Technology Report PowerBook Ad Slicks Mac OS X Server Material (and more) CD 2 Myth II: Soulblighter Dark Vengeance Demo Hoyle Card Games Demo 3D Ultra NASCAR® Pinball Quest For Glory V: Dragon Fire M.Y.O.B. Trial Version 8 Lode Runner 2 Demo Civilization II Demo AppleWorks 5 (and more)
August 1999 (1 CD) Pictured: iBook (blueberry) CD 1 QuickTime 4 [Resource Library CDs appear to be lost]
This thin plastic mousepad was made by the company Microthin and features the strawberry (red) Apple logo printed in a manner to simulate the translucent plastic Apple logo used in the iMac line of computers at the time. This mousepad is red to match the strawberry iMac. The iMac colors of the time included tangerine, lime, blueberry, grape, strawberry, and graphite.
The back of the mousepad is covered in a sticky material that provides traction to prevent slippage. The tackiness of the material is still viable after over 20 years and can be reactivated by rinsing accumulated dust with water. However, the entire mousepad is beginning to show signs of yellowing.
This shrink-wrapped package of round magnets feature an image of the original tangerine iBook and the words, “iMac to go. Introducing the iBook.” The magnet also includes the “Think Different” tagline used at the time along with a color-matched tangerine Apple logo.
The magnets are 3.5 inches diameter and there are 25 magnets in the package. The package also includes the original internal part number, L04107A (also printed on each magnet).
In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts functioned like “mini-magazines” within magazines. These inserts were glued with a pliable rubber cement that could be easily removed.
This magazine insert shows the iMac DV Special Edition in graphite and the headline “Re-birth announcement.”
When opened, each page folds out into a three-panel spread. Opened, a two-panel spread shows a slot-loading iMac with several paragraphs of text, and opening the fold-out reveals additional information on three panels. Overall, this magazine insert has three, three-panel spreads. The first spread shows iMac features, the second spread discusses media playing and creation capabilities, and the third spread is devoted to the AirPort base station and wireless.
The back page features all six available colors at the time: Tangerine, Strawberry, Blueberry, Grape, Lime, and Graphite.
This insert is stapled and contains three, three-panel spreads. Folded, it measures 10.5 x 7.375 inches.
In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.
This insert is an advertisement for the original blueberry iBook. The cover has no words, just a photo of the lid of the blueberry iBook. Inside, the ad shows an open iBook with a screen that reads, “Say hello to iBook.” and includes a photo of the earth (perhaps to represent the World Wide Web) and various icons and short descriptions of iBook features. The back cover shows the bottom of the iBook.
Interestingly, the actual iBook could not open and lay flat as this advertisement suggests. However, the simplicity of the overall image is very effective since you could open and close the ad just like you would a laptop.
Folded, the size of the insert is 7.875 x 10.5 inches. Unfolded, the insert is 15.75 inches tall.
This mini-brochure measures 3 x 4.5 inches folded. Fully unfolded, the trifold layout pictures a Power Mac G3 blue and white tower with the door open and call-out text referring to various features such as drive bays, processor, and memory. The copy reads:
“When we set out to build a successor to the power Macintosh G3, we didn’t just refine it. We completely reinvented it. The new power Macintosh G3 gives you more in every way. It’s the most powerful, expandable—and dare we say, revolutionary—Mac ever built.”
This set includes five magazine spreads printed on 18 x 14.1875 paper and laminated. Each magazine spread is labeled at bottom-center with “TBWA CHIAT/DAY INC. LA” (Apple’s ad agency at the time) and a code number. The spreads feature slot-loading iMac computers and one features the tangerine iBook.
Q200-99-P2618AO features the tangerine iBook with the tagline “iMac to go.” (1999)
Q200-99-3172A features the lime slot-loading iMac with the tagline “And the award for Best Home Movie goes to…” (1999)
Q200-99-3502A features the grape slot-loading iMac with the tagline “Baywatch Baby” (2000)
Q200-99-P3739A features the tangerine slot-loading iMac with the tagline “Rock‘n Roll Machine” (2000)
Q200-99-P3740A features the lime slot-loading iMac with the tagline “Leapin’ Lizards.” (2000)
The iBook magazine spread introduces the iBook laptop and touts its built-in 56K modem as “the world’s easiest path to the Internet.”
All iMac magazine spreads feature slot-loading iMac models and DV camcorders with “Desktop Video” or “Desktop Movies.” Apple mentions the iMovie app in three of the four ads, but the main purpose of the ads is to show the ease of using the iMac to create videos, a relatively cumbersome task before Apple introduced FireWire and iMovie.
Unfortunately, I have no idea where I acquired these magazine spreads. I’m not now—nor have ever been—in the publishing, printing, or advertising business. If anyone has additional history on these, I’d appreciate it!
