This 4-page brochure measures 5.5 x 6.5 inches and is printed on heavy, matte-finish paper. The brochure describes how to use iLife ’05 apps to “make your iLife projects bloom” and “Expand your creativity and share your photos, movies, and music with the world.”
The “grow” concept is presumably an extension of the artwork on the iLife ’05 packaging—a bright red flower blooming from a bright green root system of stylized graphics of music and video creation imagery.
The back of the brochure is an advertisement for iWork ’05. The brochure also includes a separate installation guide and a set of “Software Coupons” that served as Proof of Purchase for the iLife suite.
One of my Apple collection entries includes a set of books I titled the “Macintosh Advantage Collection (1996)” that contains the following materials:
50 Macintosh Advantages book (1996)
Why do People Prefer Macintosh? brochure (1996)
Why Macintosh? brochure (1996)
I recently acquired a brown cardboard shipping box measuring 11.5 x 8.75 x 6.5 inches, complete with its original shipping label to its original recipient—a former Apple sales rep. Apparently, the three items I cataloged above are a part of a larger collection for potential Apple customers that was used in late 1990s.
The shipping label refers to this box as Apple part 52241, and based upon the part numbers that follow, this box contains all its original contents. I have listed the part numbers below and matched them to their items. At the end of each part number an asterisk is followed by a number, likely indicating the quantity of each item (all quantities are “1” in this box, except for the 5 Apple logo window clings).
Curiously, two of the VHS video tapes in the box include both the NTSC and PAL formats—an odd choice since, generally, only NTSC was used in the United States.
Part number list and box contents:
52241—Part number for entire box
L02206A—6-color Apple logo sticker set
L02270A—Apple’s Operating System Strategy, March 1997, VHS tape (NTSC format) L02270APAL—Apple’s Operating System Strategy, March 1997, VHS tape (PAL format)
L02222A—Apple and NeXT: Combining unparalleled ease of use with industrial-strength performance, Information About Apple’s OS Strategy, January 1997, 8.5 x 11-inch whitepaper, 4 pages
L02181A—Apple Technology Update—Mac OS 7.6, January 1997 VHS tape (NTSC format)
L02177A—The 1997 Apple MacAdvocate CD-ROM. (Spring 1997)
L01760A—Macintosh or Windows? Spring 1996 VHS tape (NTSC format)
L01760APAL—Macintosh or Windows? Spring 1996 VHS tape (PAL format)
L01856A—Personal Computer Satisfaction: An Independent Study of People Who use Both Macintosh and Windows 95 Computers (Evans Research Associates) (1996)
L01973B—Go figure: A Quick Look at Some Important Apple Facts, 1.97 10-panel, full-color brochure (1997)
L01970A—Apple logo window clings (quantity 5)
L01667A—Why Macintosh? booklet (1996)
L00440C—50 Macintosh Advantages, Why Macintosh computers are better than PCs running Windows 95. 1996, 8.5 x 11-inch booklet
L01749A—Why do People Prefer Macintosh? (Why people think Macintosh computers are better than PCs running Windows, in their own words.) April 1996, 8.5 x 11-inch booklet
Not listed on box, likely sent with Mac OS 7.6 VHS tape: L02182A—Mac OS 7.6 At a glance tri-fold brochure (2-color)
While the above books are detailed in my previous post, a fascinating new addition to my collection is the seemingly innocuous Apple and NeXT whitepaper. The 4-page document is the first printed source I have seen that describes Apple’s plan to proceed after their acquisition of NeXT. The whitepaper describes the “Rhapsody” project—the operating system that eventually becomes Mac OS X—the basis for the macOS we use today, over 25 years later. The whitepaper includes this description:
“Rhapsody is the code name of the first system software effort planned from the prospective union of Apple and NeXT. Its intent is to extend the existing strengths of both companies to provide a computing environment that is both stronger and more flexible—and, ultimately, better able to meet the needs of our customers.”
This Why Macintosh? complete box set is a fascinating glimpse into Apple’s pre-Internet communications plan with customers at a pivotal time in their history—just after Steve Jobs returned to the company.
These two folders are printed with a logotype for the Apple User Group Connection program. Both include stickers that indicate they are for the Community/Education Edition of the program.
The folders are made of heavy white card stock with a matte finish, measure 9 x 12 inches, and the unique design of the inside back pocket allowed the pocket to expand to about 3/8 inch.
The interior of the folders are filled with 8.5 x 11-inch printed materials, brochures, and a book. Both folders included letters from the Apple User Group Connection instructing groups leaders to participate in some aspect of the program.
The included paperback book is titled Just Add Water: Community/Education Edition. The book describes itself on the cover as “A guide for starting, sustaining, and enjoying an Apple User Group in your community, university, or K-12 school district.” The back cover includes, “Inside you will find insights and proven tips on developing and maintaining programs that successfully serve members’ needs. Just Add Water, Community/Education Edition draws on the experiences of many successful User Groups.”
The folders also include three different issues of Quick Connect: The Apple Newsletter for Apple User Groups. The issues contain articles on Apple products, Apple leadership, education, and enterprise. The three issues in this collection are from May/June 1993, January/February 1993, and March/April 1993.
In addition to the folders and their contents, this User Group Connection collection also includes nine letters addressed to user group leaders using various salutations (e.g., Dear Apple User Group Ambassador, Dear K–12 Apple User Group Ambassador, Dear Education SIG Leader, etc.) [SIG = Special Interest Group]. The letters describe new programs, features, products, and other information pertaining to the User Groups. This collection is dated between 1992–1993.
If you are an educational leader who wants to learn about managing technology—in 1995—this historic snapshot is for you!
This glossy white folder (measuring 9.25 x 11.75 inches) has a metallic red Apple logo in the lower-right corner and contains everything that was used in an Apple Education event on August 3, 1995, titled “Managing Technology in the 90’s.” This was one of three events held in Illinois (Drury Lane Theatre, Oak Brook Terrace) during August 1995.
The folder contains the following items:
Embossed invitation to the event
2 brochures: Recommended Products At a Glance, Apple Education Series At a Glance
3 handouts: Finding the Promise of Educational Technology (David Dwyer, 1993); Apple Classrooms of Tomorrow Research: Teacher Beliefs and Practices; and a Bibliography of Apple Classrooms of Tomorrow sources
Packet of detailed information about Apple devices available at the time
Apple Facts (product booklet, April 1995)
Pad of paper for note taking
Apple Education’s aims at the time—ideas that are still viable today—were discussed in one of the brochures:
“Welcome to the Apple Education Series. We know that educators today are eager to integrate technology into the classroom. But that need requires more than just a computer—you need well-thought-out, education-specific products and programs that include hardware, software, technical support, and curriculum tools flexible enough to accommodate different teaching styles and individual student needs.”
This large, full-color brochure measures 11×17 inches and folds out into a 2-up layout with a total measurement of 22×17 inches. The brochure was provided to Apple Education customers and explains how iWork ’08 and iLife ’08 could be used in the classroom.
The cover includes three students using white MacBook notebooks with USB science probes in a classroom. Upon opening the brochure, the first spread is a striking photo of a teacher working with a student with an all-black facing page with white text (in the then-current Apple Myriad font). The text reads:
“There has never been a more exciting time to be an educator, because there have never been so many creative ways to connect with students. When you bring movies, music, and photography into the classroom, amazing things happen. Core subjects come to life; students are more inspired to communicate and collaborate; and without even realizing it, they get an enormous head start with 21st-century skills. We believe that creativity is the key to unlocking every child’s genius, and that media-rich learning is the key to greater creativity. The time has come to reimagine what’s possible, and to redefine our expectations. Rethink.”
The center, 2-page spread is on an all-white background and outlines six features of iLife ’08 pictured along with a white MacBook. The text reads:
“Grab their attention, and don’t let go: Introducing iLife ’08. Incredibly easy tools for incredibly amazing schoolwork. Meet iLife ’08, a fully integrated suite of digital authoring tools—iPhoto, iMovie, GarageBand, iWeb and iDVD. Together, they let students create amazing projects such as photo books, slideshows, documentary movies, podcasts, music, and more. The tools all work together beautifully and couldn’t be more intuitive: learn just one, and you’ll soon master them all. iLife ’08 is simple enough to build confidence in kindergartners, yet powerful enough to engage the most media-savvy high schoolers—not to mention teachers and parents…”
The third and final spread, also on an all-white background, features iWork ’08 and a photo of a silver iMac. Its text reads:
“Productivity has a new best friend: Introducing iWork ’08. Simple, powerful tools that teach students real-world skills. Meet Keynote, Pages, and Numbers- otherwise known as iWork ’08. Whether you want to create cinema-quality presentations, exciting reports, or visually compelling spreadsheets, iWork ’08 themes give you a giant head start. Even the most dynamic features-from charts to movies to animation-can be added to projects in a flash, and you can easily import from and export to Microsoft Office and AppleWorks…”
The back of the brochure uses the headline “Inspiration enclosed.” It features product boxes of iWork ’08 and iLife ’08 and includes Site License pricing and contact information.
This brochure was sent to education customers and had purple/violet space-themed cover art that resembled the Mac OS X Leopard (10.5) default wallpaper. It had the text: “The future has already arrived at www.apple.com/education/hslabs.” The text is printed in Apple Myriad, Apple’s corporate font used at the time.
The back of the mailing is all white and included address and postal information. The folded piece measures 8.5 x 14.25 inches.
The bottom of the mailing includes the following text:
This brochure described the Apple Store’s “one to one” personal training services in 2007. The brochure reads:
“There’s no better way to learn more, or learn it faster, than with one-to-one personal training sessions at the Apple Store. Our trainers—experts in all things Apple—create a program customized to your level of experience. You can choose individual sessions covering everything from getting started on a Mac to making more out of your memories. Or explore any topic you like. Personal training sessions are designed to move at your pace and provide the support end guidance you need, whether you are new to Mac or ready to master the latest pro software.”
The lessons included: Getting Started on your Mac, Mac 101, Digital Photography, Moviemaking, Podcasting, Building Your Website, and Present and Publish.
This brochure is stapled and measures 4.25 x 6.5. All spreads are 2 pages, except the last fold-out, 3-page spread.
This Tiger World Premiere brochure was given at Apple stores the evening of the “Tiger,” Mac OS X, version 10.4, operating system’s release. A giveaway accompanied the event. The front of the brochure reads: “Win a PowerBook G4, an iPod, or other prizes. Friday, April 29, 6 p.m. to midnight.”
The back of the brochure has the headline: “Rethought. Reengineered. Reborn.” Several of Tiger’s “over 200 new features” are highlighted below, including: Spotlight, iChat AV, Automator, .Mac, Dashboard, Safari RSS, QuickTime 7, and Mail.
Upon release, Tiger cost $129.95. While Tiger was the current Mac OS, Apple transitioned to Macs with Intel chips. Therefore, Tiger was the first Mac OS to support the Intel architecture on Mac. Tiger was preceded by Mac OS X 10.3 Panther and succeeded by Mac OS X 10.5 Leopard.
This 1-page brochure measures 4.25 x 8.75 inches and was printed with metallic ink.
This iTunes Apple Store brochure from 2003 announced an iPod giveaway. The cover is bright green with the iconic “silhouette” design featuring a person dancing in black silhouette carrying a white iPod and wearing white Apple wired earbuds. The cover reads:
“iTunes. It’s the world’s best jukebox software. It’s for Mac and Windows. It’s free. And it could win you an iPod.”
The back of the brochure has the headline “iTunes. Ready. Set. Download.” It includes the directions to set up iTunes online, thereby automatically entering to win an “iPod-a-day” until December 23, 2003.