This is the retail box for Mac OS X Leopard, Version 10.5. Although the OS features the codename “Leopard,” Apple instead chose to use a metallic print idea highlighting a space theme (echoing a new space-themed wallpaper included with the release) for the artwork.
The box highlights five new features of apps and services in the OS:
Finder—See your files in Cover Flow.
Spaces—Organize your windows.
Time Machine—Automatic backup.
Mail—Stylish email stationery.
iChat—Add effects to video chat.
Apple described this update as “the largest update of Mac OS X” with over 300 new features. Leopard was also the first Mac OS X version to drop support for the Classic Environment that allowed users to run Mac OS 9 “Classic” apps within Mac OS X.
My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.
Apple CDs and DVDs from 2007 include:
Mac OS X Install Disc 2 (Disc version 1.0, 2Z691-6175-A, 2007)
Mac OS X Server Install DVD (Version 10.5, 0Z691-6145-A, 2007)
Mac OS X Leopard Install DVD (Version 10.5.1, 2Z691-6178-A, 2007)
Mac OS X Server Leopard Developer Preview Install Disc (Build 9A344, 2007)
Mac OS X Leopard Includes Xcode Developer Preview Install Disc (Build 9A343, 2007)
Mac OS X Server Leopard Developer Preview Install Disc (Build 9A410, 2007)
Mac OS X Server Install DVD (Version 10.5, Build 9A581, 2007)
Admin Tools (Version 10.5, 0Z691-6000-A, 2007)
Final Cut Studio Install (bundle, 826-7545-A, 2007)
This collection of Apple gift cards spans the years 2005–2014, and includes gift cards for use in Apple Stores, the iTunes Store, and Starbucks. Apple Store gift cards can be redeemed in brick-and-mortar or online Apple Stores for purchases. iTunes Store gift cards can only be used at the iTunes Store for digital music, video, app, or downloaded purchases.
The special Starbucks card in this collection was sold as a standard Starbucks gift card, but it also allowed two free song downloads in the iTunes Store. When I learned about this offer in 2007, I purchased 25 of these cards at $5 each (the minimum amount allowed for this promotion) and received 50 free song downloads on iTunes (and $125 in Starbucks purchases).
This collection of three buttons is from an Apple Distinguished Educator (ADE) event during which ADEs learned about the “Yes, and…” principle of improvisational comedy, or “improv.”
Improv comedy performers work together to “define the parameters and action of the scene, in a process of co-creation.” An improv performer must accept the premise of another performer (i.e., “yes,”) and then add to it (i.e., “and…”). “It is the responsibility of the other improvisers to accept the offers that their fellow performers make… Accepting an offer is usually accompanied by adding a new offer, often building on the earlier one” (Wikipedia).
Modern improvisational comedy began to be formalized in Chicago, through exercises developed by Viola Spolin, who influenced “the first generation of modern American improvisers at The Compass Players in Chicago, which led to The Second City” (Wikipedia).
At this ADE event, we used the “Yes!…and” idea as a foundation for educational collaboration. Educators worked in small groups with San Francisco-based improv performer/teacher Rebecca Stockley to learn the concept.
One of the white buttons features the Apple Distinguished Educators logo of the time (an iMac with a woodcut design with the Apple Distinguished Educators logotype) and the words Yes!…and, in the Myriad Apple font. Another button features the words Yes!…and, in the Myriad Apple font superimposed over a gray world map on a white button. A third, smaller button with a black background features the words Yes…And! in white in the Gill Sans font (used in the Newton product line from 1993–1998).
This Starbucks+iTunes counter display was used in a suburban Chicago Starbucks during the second iteration of the “Pick of the Week” promotion. The display matches the cards that are red with white accents.
The original promotion began on October 2, 2007, with the Starbucks and Apple partnership to give away “Song of the Day” cards on the iTunes Music Store. The partnership continued for several years with a few variations.
Because this counter display was well-used, it definitely shows signs of wear. I happened to be at the Starbucks sitting at the counter the evening when a new display was delivered. The barista on duty allowed me to have this retired display instead of disposing of it.
Beginning on October 2, 2007, Starbucks began a partnership with Apple to give away “Song of the Day” cards in collaboration with the iTunes Music Store. The first Song of the Day was Bob Dylan’s “Joker Man.”
Each card was printed in color on two sides. The front of the card featured the artist and/or band, and the back listed the terms and conditions of the promotion and included a 16-character code to redeem the free song on the iTunes Music Store.
After the first iteration of this promotion, a few other versions were offered, all with the same size card, but with different designs. Later versions of the promotion turned into weekly offerings. Special collections were also added such as music festival tie-ins (e.g., Lollapalooza) and music-related TV shows (e.g., The Voice). Also, Apple Books titles and free Apps from the App Store were added to later cards.
My collection includes hundreds of these cards from all the versions of these promotions: Song of the Day (light blue/gold accent card design); Pick of the Week (red/white accent card design); Pick of the Week (metallic silver/white accent card design); and Pick of the Week (white card design including song, book, and app options).
I collected these cards personally during my frequent trips to Starbucks. When available, I grabbed the white “divider” cards that were used by store personnel to show the promotion dates for each offer.
Beginning in the mid-2000s, some iMac models shipped with an “official” cleaning cloth that was referenced in the iMac manual:
“Cleaning Your iMac Display. Use the cloth that came with your iMac to clean the display… Dampen the cloth that came with your iMac, or another clean, soft, lint-free cloth, with water only and wipe the screen. Do not spray liquid directly on the screen.”
This version of the cleaning cloth is black microfiber with an Apple logo embossed in the center edge of one side. The packaging places the embossed Apple logo in the corner due to the manner in which the cloth is folded in its clear envelope-style package.
The iPhone Bluetooth Headset cable is a unique 30-pin USB charging cable with an additional, offset magnetic charging port to accommodate the iPhone Bluetooth Headset. This allowed iPhone Bluetooth Headset users to charge both the original iPhone and the iPhone Bluetooth Headset from the same cable at the same time.
The iPhone Bluetooth Headset shipped along with the original iPhone in 2007. The design was minimalist and the device included just one button to accept/decline calls; place a call on hold/switch to a call on hold; and power the device on/off. Although the cost was relatively high at $129, the headset shipped with two additional charging methods, a dock for the iPhone and the iPhone Bluetooth Headset (with a connected USB cable); and an additional 30-pin travel cable that charged the iPhone and included an extra port to charge the iPhone Bluetooth Headset simultaneously.
Although the iPhone Bluetooth Headset had very good sound quality, it could not be used for any audio features other than phone calls—no voice dialing features or the ability to listen to iTunes or other iPhone audio was possible.
An AppleInsider review listed four “Pros:” Elegantly slim and very lightweight design; Comfortable to wear; Includes a dock and extra travel cable; Easy to set up and use. The same review included four “Cons:” Limited range and battery life; No fancy phone control features or redial; No iPhone audio support apart from phone calls; No voice dialing support.
Original iPhone owners, me included, purchased the original iPhone for $599, a price considered high at the time. About a month after the original iPhone’s release when the product was clearly becoming a success, Apple dropped the price by $99 and issued early iPhone purchasers a $99 Apple Store credit. I used this credit toward the purchase of this iPhone Bluetooth Headset.