The original iPhone was officially announced on January 9, 2007, and was released on June 29, 2007. The original iPhone was available in 4, and 8 GB capacities, with a 16 GB capacity released on February 5, 2008.
The original iPhone introduced the “multi-touch” display that allowed control by dragging one or more fingers across the glass display, although no interface controls required multiple fingers in the iPhone OS 1.0. This iPhone has sensors including an accelerometer (to detect landscape or portrait orientation), an ambient light sensor (to control screen brightness), and a proximity sensor (to turn off the display when held to the ear).
Other features included Wi-Fi (802.11b/g), EDGE, Bluetooth 2.0, and a 2.0 megapixel camera. The case is 2.4 inches by 4.5 inches, is 0.46-inch thick, and weighs 4.8 ounces.
This example is in somewhat rough shape cosmetically, but still functions perfectly. It includes the charging base station that shipped with the original iPhone.
This large, full-color brochure measures 11×17 inches and folds out into a 2-up layout with a total measurement of 22×17 inches. The brochure was provided to Apple Education customers and explains how iWork ’08 and iLife ’08 could be used in the classroom.
The cover includes three students using white MacBook notebooks with USB science probes in a classroom. Upon opening the brochure, the first spread is a striking photo of a teacher working with a student with an all-black facing page with white text (in the then-current Apple Myriad font). The text reads:
“There has never been a more exciting time to be an educator, because there have never been so many creative ways to connect with students. When you bring movies, music, and photography into the classroom, amazing things happen. Core subjects come to life; students are more inspired to communicate and collaborate; and without even realizing it, they get an enormous head start with 21st-century skills. We believe that creativity is the key to unlocking every child’s genius, and that media-rich learning is the key to greater creativity. The time has come to reimagine what’s possible, and to redefine our expectations. Rethink.”
The center, 2-page spread is on an all-white background and outlines six features of iLife ’08 pictured along with a white MacBook. The text reads:
“Grab their attention, and don’t let go: Introducing iLife ’08. Incredibly easy tools for incredibly amazing schoolwork. Meet iLife ’08, a fully integrated suite of digital authoring tools—iPhoto, iMovie, GarageBand, iWeb and iDVD. Together, they let students create amazing projects such as photo books, slideshows, documentary movies, podcasts, music, and more. The tools all work together beautifully and couldn’t be more intuitive: learn just one, and you’ll soon master them all. iLife ’08 is simple enough to build confidence in kindergartners, yet powerful enough to engage the most media-savvy high schoolers—not to mention teachers and parents…”
The third and final spread, also on an all-white background, features iWork ’08 and a photo of a silver iMac. Its text reads:
“Productivity has a new best friend: Introducing iWork ’08. Simple, powerful tools that teach students real-world skills. Meet Keynote, Pages, and Numbers- otherwise known as iWork ’08. Whether you want to create cinema-quality presentations, exciting reports, or visually compelling spreadsheets, iWork ’08 themes give you a giant head start. Even the most dynamic features-from charts to movies to animation-can be added to projects in a flash, and you can easily import from and export to Microsoft Office and AppleWorks…”
The back of the brochure uses the headline “Inspiration enclosed.” It features product boxes of iWork ’08 and iLife ’08 and includes Site License pricing and contact information.
This brochure described the Apple Store’s “one to one” personal training services in 2007. The brochure reads:
“There’s no better way to learn more, or learn it faster, than with one-to-one personal training sessions at the Apple Store. Our trainers—experts in all things Apple—create a program customized to your level of experience. You can choose individual sessions covering everything from getting started on a Mac to making more out of your memories. Or explore any topic you like. Personal training sessions are designed to move at your pace and provide the support end guidance you need, whether you are new to Mac or ready to master the latest pro software.”
The lessons included: Getting Started on your Mac, Mac 101, Digital Photography, Moviemaking, Podcasting, Building Your Website, and Present and Publish.
This brochure is stapled and measures 4.25 x 6.5. All spreads are 2 pages, except the last fold-out, 3-page spread.
This brochure for the original Apple TV features a cover with a white iMac with a cutout screen revealing a frame from the Pixar movie Cars and the headline “If it’s on iTunes,”
Open, the phrase is completed “it’s on TV. Presenting Apple TV.” Inside, the same Cars frame is used, but revealed to be playing on a TV connected to an Apple TV device. Also inside, the Apple TV is explained as a three-part system including an iTunes download, wireless sync, and watching on TV.
The back cover shows Technical Specifications, ports, and other information.
This “Create. Share. Inspire.” schedule was distributed at the National Educational Computing Conference (NECC) in Atlanta that was held in June 2007. This organization and conference are still held annually, but the conference changed its name around 2010 to the International Society for Technology in Education (ISTE) Conference.
This trifold brochure measures 4.25 x 6 inches with the message:
Welcome. Inside the Apple booth, you’ll find innovative tools, students can use to express their creativity. You’ll see the latest technologies for sharing content. And you’ll discover powerful ways to inspire students. Join us each day in the Apple booth for hands-on sessions where you’ll learn how to engage students, raise achievement, and manage your digital classroom.
Fully unfolded, six hands-on workshop sessions are described. Session titles include: Let’s Go Global—Using iLife and iWork in Project-Based Learning Meeting Diverse Learner Needs—Built-in Tools on a Mac Publishing Student Voices—Podcasting in the Classroom Managing the Digital Classroom—Tips and Tools for Teachers Creative Expression—Expanding Reading and Writing in the Digital Classroom What’s Hot at Apple?—Bringing Innovation to Learning
From the mid-1980s to early 2000s, many schools had computer labs where students took computer classes or completed class projects. In general, students used computers at scheduled times during the school day. In the early 2000s, laptop carts became common so instead of going to the computer lab, the computer lab could go to your class.
In the early- to mid-2000s some schools had taken the leap to provide a laptop to every student throughout the school day. At first, these “1 to 1” (or 1:1) programs—one computer per one student—were rare and schools that implemented the programs only allowed students to use laptops while in school. Slowly, 1:1 programs allowed students to take home laptops some or all the time.
Around 2005, Apple Education began creating materials to help schools and school districts create 1:1 computer programs. These two paperback books are examples of Apple Education’s planning materials for school leaders.
In the short, but well-referenced brochure, Implementing a Successful 1 to 1 Learning Program, Apple makes the case for a 1:1 implementation:
“Students today are markedly different than they were a decade ago. Today’s learners are digitally savvy, born at a time and cell phones, handheld gaming devices, iPod, and notebooks are commonplace in homes are filled with computers, TVs, digital video recorders, and game consoles. Today’s students are not engaged by traditional lecture-based modes of teaching, preferring to learn by creating and doing, not by ‘sitting and getting’ (Barth, 2001). They want an active learning experience to match their active lifestyles—preferably enabled by the technology that has become their second nature.”
This brochure measures 7 x 9 inches and 9 pages long.
Another resource for 1:1 planning was a folder-sized brochure with 8 color pages. The brochure is titled One student. One computer. One great way to learn. The first page is a series of quotes by education leaders across the United States, and the rest of the brochure includes information in three more categories: 21st century learning tools for 21st century kids. A complete environment for learning and achievement. Higher achievement, from Maine to Hawaii.
The back page of the folder included a flap to store a series of “Profiles in Success.” The profiles included in my version are: Henrico County Public Schools (Richmond, VA); Manatee County Schools (Bradenton, FL); Michael Petrides School (Staten Island, NY); and Maine Public Schools.
This folder is full color and measures 9 x 12 inches.
This collection includes Apple Store holiday guide brochures from three different years. Two items from 2007 include a gift guide and a brochure. A 2010 and 2012 gift guide are also included.
Apple Store 2007 Holiday Gift Guide (2007)
2007 was the first holiday season with the iPhone, and unsurprisingly, it is featured prominently. Upon opening, the copy reads “Were they really, really good this year?” under a photo of the original iPhone. Inside, an iPhone panel shows eight different accessories including the Apple Bluetooth Headset, an AirPort Extreme base station, an earphone, a cable, a charger, and device protection. The other panels include Mac and iPod along with 16 accessories and software ideas. Folded, this full-color gift guide measures 4.25 x 10 inches.
Let the holidays begin (2007)
Also for 2007, a slightly larger, bright red, two-panel brochure announces a “special one-day Apple shopping event” that occurs on Black Friday, but never mentions “Black Friday.” This brochure measures 4.25 x 10.5 inches.
Apple Store Gift Guide Holiday 2010
The Gift Guide for Holiday 2010 features a colorful arrangement of iPod nano devices (square with a color screen). When first opened, two iPod touch devices are shown with the iPod nano devices with the tag line “If it’s on their list, it’s in our store.” Inside, four panels feature gift categories including iPhone, iPad, Mac, and iPod—each with service, software, and accessory suggestions. This full color brochure measures 4.25 x 10 inches.
Apple Store Holiday Gift Guide (Japan, 2012)
Finally, this 2012 Gift Guide from Japan is bright red and features four iPad devices with red Smart Covers arranged to resemble ribbons wrapping a package with a tag that translates to “Gift Guide.” When opened, iPad and iPod devices are shown with text that translates to “A perfect gift is not limited to one.” Inside, each of four panels is dedicated to iPad, iPhone, iPod, and Mac. Several accessories and services are shown under each product as gift suggestions. This full color brochure measures 4.25 x 10 inches. This Gift Guide is written in Japanese.
This t-shirt is royal blue and features the words, “Hello, I’m a Mac.” front and center.
The t-shirt is a reference to an Apple ad campaign that ran from 2006–2009 titled “Get a Mac.” Television commercials and print ads featured two actors, Justin Long as “Mac” and comedian John Hodgman as “PC,” against an all-white background. Wikipedia describes the ads:
“The two…act out a brief vignette, in which the capabilities and attributes of Mac and PC are compared, with PC—characterized as formal and somewhat polite, though uninteresting and overly concerned with work—often being frustrated by the more laid-back Mac’s abilities. The earlier commercials in the campaign involved a general comparison of the two computers, whereas the later ones mainly concerned Windows Vista and Windows 7.”
Each ad uses the same soundtrack, “Having Trouble Sneezing,” by Mark Mothersbaugh. About 80 ads were produced for TV and the web.
The t-shirt tag indicates it is a Hanes Beefy-T brand made from 100% cotton in size 3XL. It was made in El Salvador. The back of the t-shirt features a white Apple logo at the top-center.
I purchased this shirt from the Apple Company Store at 1 Infinite Loop (Cupertino, CA) in approximately 2007.
This short-sleeve, pique shirt is branded as PORT|AUTHORITY SIGNATURE. It is a dark gray pique knit and features a white embroidered Apple logo and the words Distinguished Educator in the upper-left. The back of the shirt includes a white embroidered Apple logo at the top-center.
The tag indicates the shirt was made in Egypt. It is size 2XL.
I was honored to receive this shirt as part of the Apple Distinguished Educator program (Class of 2007).