Watch, www.apple.com (c. 1997)

This rare boxed watch was offered by Apple as a marketing piece, likely for Apple’s System 7.5 operating system that was released in 1997. The watch body is made from a matte-finished silver metal and has a black leather band. The watch face is white with red dots in the 12, 3, 6, and 9 positions; has red hour and minute hands; and is printed across the top with www.apple.com with the six-color logo printed at the bottom. Instead of a second hand, the watch has a transparent disc printed with eight color icons. The icons resemble System 7.5 color icons, but they do not match.

The icons are are printed top-to-bottom so the disc is only aligned at 0º once per minute—as opposed to having the icons printed at angles so the topmost icon is aligned to the 12 position. The icons resemble the following System 7.5 icons:

  • Puzzle (Application)—located under the Apple Menu
  • Dogcow—icon located on the Print screen to indicate the layout of the printed page
  • Color—Control Panel
  • Trash
  • Map—Control Panel
  • Users & Groups—Control Panel
  • Alarm Clock (Application)—located under the Apple Menu
  • Globe—similar to the Map Control panel

The watch measures 9 3/8 inches long from tip of the black leather band to the metal buckle. The metal watch case is 1 5/8 inches tall by 1 1/4 inches wide.

Another design inconsistency is that the www.apple.com URL printed in black on the watch face is not in Apple Garamond, Apple’s corporate font of the time. Rather, the font used appears to be a version of Times.

The original box shares many of the design quirks of the watch itself. The box measures 3 7/8 inches wide x 5 7/8 inches tall x 1 1/8 inches deep. Its base is glossy black, and it opens like a jewel box along the short edge.

The top exterior of the box has the six-color Apple logo printed in the center, and it is surrounded by a slightly different version of the eight icons shown on the watch. Although the box icons are slightly more realistic than the smaller watch versions, they also do not match the System 7.5 icons.

When opened, the interior of the box is primarily glossy black and uses a pop-up cardboard effect (similar to a “pop-up book”). The pop-up is a stylized globe in bright blue and bright green that is oriented upside-down (with the northern and southern hemispheres rotated and drawn in a manner inconsistent with an actual globe). The URL www.apple.com is printed in white in a quarter-rounded path around the globe in the same font as the watch face.

The box-bottom repeats the URL www.apple.com in bright blue across the top. A slot near the bottom and six-color Apple logo tab near the top are used to secure the watch at an angle on an in insert inside the box.

A Cult of Mac article was still available online at the time of this writing that featured this “Apple Watch” as the world waited for the release of the Apple Watch—referred to in the article as the “iWatch.” At the time, Cult of Mac (and other news sources) were incorrectly assuming Apple’s rumored smart watch would be called “iWatch.” The headline reads, “Forget The iWatch, Here Are 11 Apple Watches You Can Buy Right Now.” The article reads, in part:

“When rumors of the iWatch first surfaced, most insiders pegged its launch date for somewhere around the end of 2013 and everyone got super excited that our wrists are going to get blinged out by Apple really soon. However, lately we’ve been hearing that that might not be the case, and we won’t be able to slap Apple’s magical wrist watch on until 2014.”

I consider myself privileged to have this unusual and classic watch in my collection.

Sources: CultOfMac, GUIdebook (Graphical User Interface Gallery), Wikipedia

Apple Watch Braided Solo Loop (45mm, Size 12, Abyss Blue, Fall 2021)

The Braided Solo Loop Apple Watch band was released in 2020 along with the Apple Watch Series 6. The packaging describes this product as a “Textile Fitted Band.” According to Apple’s website:

“Each Braided Solo Loop features a unique, stretchable design that’s ultracomfortable and easy to slip on and off your wrist. Made from 100 percent recycled materials, the 16,000 polyester yarn filaments in each band are interwoven with thin silicone threads using advanced braiding machinery then laser cut to an exact length. The 300D construction offers a soft, textured feel and is both sweat-resistant and water-resistant.”

The color of this band is Abyss Blue, a shade of dark blue. It was available in 41mm and 45mm widths. The 41mm Braided Solo Loop was sold in wrist sizes 1–9, and the 45mm Braided Solo Loop was sold in wrist sizes 4–12.

According to Apple’s website, “This band comes in custom sizes because it’s designed for an ultracomfortable fit. An accurate measurement will help you get the size that’s right for you.” The website allowed buyers to download a PDF and cut out a “tool” that wrapped around the wrist to designate the band size needed.

Source: Apple, Bandbreit app

Milanese Loop (Generation 1, Gold Stainless Steel, 44mm, Fall 2018)

The Milanese Loop was among Apple’s original Apple Watch band designs. In the press release in September 2014 announcing the original Apple Watch, Apple wrote: “Apple also created an entire range of watch straps [including] the Milanese Loop in a flexible magnetic stainless steel mesh.” The original Milanese Loop was available only in silver, but has been offered in a total of five colors: Silver (Spring 2015), Space Black (Spring 2016), Graphite (Fall 2020), and two shades of Gold (Fall 2018, Fall 2020).

This example is the Generation 1 version of the Gold Stainless Steel Milanese Loop. (The Generation 2 version released in Fall 2020 had a slightly less red tone.)

Apple describes the Milanese Loop:

“A modern interpretation of a design developed in Milan at the end of the 19th century. Woven on specialized Italian machines, the smooth stainless steel mesh wraps fluidly around your wrist. And because it’s fully magnetic, the Milanese Loop is infinitely adjustable, ensuring a perfect fit.”

Apple specifies that the Milanese Loop is not water resistant and cautions that the band contains magnets that may cause interference with the Compass on the watch.

The 38/40/41mm version of the band band fit 130–180mm wrists, while the 42/44/45/49mm version fit 150–200mm wrists. Although this design and color was released in 2015, this Milanese Loop is dated 2019 on the packaging, and the product was still available on the Apple website as of March 2023 (for $99).

Source: Apple (Newsroom, product)

Sport Band, Pride Edition (M/L, 2022)

On May 9, 2023, Apple introduced this new Apple Watch Pride Edition Sport Band. This Sport Band was introduced along with a matching watch face and iOS wallpaper. The design is a first for Apple and includes the most colors ever incorporated into a Sport Band. Apple described the Sport Band:

“…the new Sport Band design showcases the original pride flag rainbow colors and five others — black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.”

Even the band’s manufacturing process is unique to this design:

“This year’s design integrates a joyful rainbow of geometric shapes on a white base, which are compression-molded into the final band. In the forming process, the base material flows around each individual shape, creating small variations in their layout. No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.”

The following organizations are supported by Apple’s sales of this Sport Band:

  • Equality Federation Institute
  • Encircle
  • Equality North Carolina
  • Equality Texas
  • Gender Spectrum
  • GLSEN
  • Human Rights Campaign
  • PFLAG
  • The National Center for Transgender Equality
  • SMYAL
  • The Trevor Project
  • ILGA World

Source: Apple (Product, Newsroom)

Trail Loop (Yellow/Beige, M/L, Fall 2022)

The Apple Watch Trail Loop was released along with the Apple Watch Ultra on September 7, 2022. The Apple Watch Ultra “brings a new bold design and a wide range of features built for endurance, exploration, and adventure.”

In the original press release, Apple described the Trail Loop as one of its “New Bands Designed for the Great Outdoors.” Apple added:

“Designed specifically for endurance athletes and runners, the Trail Loop band is the thinnest Apple Watch band to date. The lightweight woven textile is both soft and flexible, allowing it to cinch to the optimal fit, and the convenient tab is designed for quick and easy adjustment.”

Apple’s product page described the Trail Loop:

“The thin, lightweight Trail Loop is made from a nylon weave creating a soft band with increased elasticity for a comfortable fit. The band is infinitely adjustable with a convenient pull tab for quick adjustments on the go.”

This Trail Loop is Yellow/Beige. The main inner field of the band is beige. One edge of the band is light gray and the other edge is yellow. The connectors are made of the same color titanium as the Apple Watch Ultra. The band has a beige closure tab that is stitched to the main band with yellow thread.

All Apple Watch Ultra models fit the single-size 49mm case. The Trail Loop is made primarily of nylon.

Source: Apple (Product, Newsroom)

Alpine Loop (Starlight, Large, Fall 2022)

The Apple Watch Alpine Loop was released along with the Apple Watch Ultra on September 7, 2022. The Apple Watch Ultra “brings a new bold design and a wide range of features built for endurance, exploration, and adventure.”

In the original press release, Apple described the Alpine Loop as one of its “New Bands Designed for the Great Outdoors.” Apple adds:

“With explorers in mind, the Alpine Loop band features two integrated layers made from one continuous weaving process that eliminates the need for stitching. The top loops, interspersed with high-strength yarn, provide adjustability and a secure attachment for the titanium G-hook fastener.”

Apple’s product page described the Alpine Loop:

“The rugged Alpine Loop is made from two textile layers woven together into one continuous piece without stitching. High-strength yarns reinforce the top loops, and the corrosion-resistant titanium G-hook slides easily into the loops for secure fit.”

This Alpine Loop is Starlight, a shade of off-white. The connectors and the “G-hook” closure are made of the same color titanium as the Apple Watch Ultra. Although splitting hairs, a more apt name for the hook would be a “g-hook” since it matches the shape of a lowercase—not uppercase—“g.”

All Apple Watch Ultra models fit the single-size 49mm case. The Alpine Loop is made primarily of polyester.

Source: Apple (Product, Newsroom), Bandbreite app

Alpine Loop (Green, Large, Fall 2022)

The Apple Watch Alpine Loop was released along with the Apple Watch Ultra on September 7, 2022. The Apple Watch Ultra “brings a new bold design and a wide range of features built for endurance, exploration, and adventure.”

In the original press release, Apple described the Alpine Loop as one of its “New Bands Designed for the Great Outdoors.” Apple adds:

“With explorers in mind, the Alpine Loop band features two integrated layers made from one continuous weaving process that eliminates the need for stitching. The top loops, interspersed with high-strength yarn, provide adjustability and a secure attachment for the titanium G-hook fastener.”

Apple’s product page described the Alpine Loop:

“The rugged Alpine Loop is made from two textile layers woven together into one continuous piece without stitching. High-strength yarns reinforce the top loops, and the corrosion-resistant titanium G-hook slides easily into the loops for secure fit.”

This Alpine Loop is Green, in a shade that could be described as Army Green. The connectors and the “G-hook” closure are made of the same color titanium as the Apple Watch Ultra. Although splitting hairs, a more apt name for the hook would be a “g-hook” since it matches the shape of a lowercase—not uppercase—“g.”

All Apple Watch Ultra models fit the single-size 49mm case. The Alpine Loop is made primarily of polyester.

Source: Apple (Product, Newsroom), Bandbreite app

Apple Watch Sport Loop (45mm, XL, Tornado/Gray, Fall 2021)

The Apple Watch Sport Loop band was woven from nylon thread to create a hook-and-loop closure. These bands were available for the 41mm and 45mm Apple Watch models, and were offered in sizes to fit 130–200mm wrists (41mm) and 145–220mm wrists (45mm). The bands also fit older Apple Watch sizes. This band is the much rarer XL size, offered only in the 45mm size to fit 170–245mm wrists.

This Tornado/Gray band used a two-stripe design first introduced in Fall 2021. One stripe was olive green and the other was a dark gray with edges in dark green. The connector and closure plastics were in a dark green color that matched the thread edges.

Apple’s use of green hues in a color named “Tornado” can be explained by science. According to Accuweather, when the sun’s “…setting light is transmitted by a massively thick cloud composed of water droplets and ice particles, the results are a green sky.”

Apple described the Apple Watch Sport Loop band:

“Soft, breathable, and lightweight, the Sport Loop features a hook-and-loop fastener for quick and easy adjustment. The double-layer nylon weave has dense loops on the skin side that provide soft cushioning while allowing moisture to escape. On the reverse side, the attachment loops are securely anchored for superior durability.”

Source: Apple, Accuweather

Apple Watch Ultra Ocean Band Extension (49mm, Yellow, Fall 2022)

The Ocean Band and Ocean Band Extension were released along with the Apple Watch Ultra in 2022. Overall, the Apple Watch Ultra debuted three additional new band designs, the Alpine Loop, Trail Loop, and the Ocean Band.

The Ocean Band was described by Apple:

“The Ocean Band is molded in a high performance elastomer with a tubular geometry allowing it to stretch for a perfect fit, even over a wetsuit. The corrosion-resistant titanium buckle and adjustable loop secure the band during high-speed water sports. A band extension is sold separately to fit over your thickest wetsuit.”

Apple described the Apple Watch Ultra Ocean Band Extension:

“Made from the same high-performance elastomer as the Ocean Band, this band extension lengthens the 49mm Ocean Band by an additional 50 millimeters — perfect if you need extra length to wear the band over your wetsuit. The extension comes with an extra adjustable, corrosion-resistant titanium loop which you can place in any tube to tuck the excess band into. This extension must be used with the regular Ocean Band.”

This band was available in three colors: white, midnight, and yellow. This example is yellow. The Ocean Band Extension paired with the Ocean Band was compatible with Apple Watch models including 44mm, 45mm, and 49mm.

The Ocean band was advertised as “One Size (Fits Most),” and fits 130–200mm wrists. Although the XL Ocean Band Extension was made to wear over a wetsuit, I was hoping that it would allow me to wear the Ocean band with my 215mm wrist because it provides “an additional 50 millimeters” and “comes with an extra adjustable, corrosion-resistant titanium loop, which you can place in any tube to tuck the excess band into.”

Unfortunately, the additional 50mm must be folded back over itself, thus creating a three-layer stack of the band that neither looks good nor feels comfortable. I have provided a few photos of the comically inappropriate back-and-forth looping required to wear this band with a larger wrist. I do not recommended this band or extension.

Source: Apple (store, press release)

Apple Watch Ultra Ocean Band (49mm, Yellow, Fall 2022)

The Ocean Band was released along with the Apple Watch Ultra in 2022. The Apple Watch Ultra also debuted three additional new band designs, the Alpine Loop, Trail Loop, and the Ocean Band shown here.

The Ocean Band was described by Apple:

“The Ocean Band is molded in a high performance elastomer with a tubular geometry allowing it to stretch for a perfect fit, even over a wetsuit. The corrosion-resistant titanium buckle and adjustable loop secure the band during high-speed water sports. A band extension is sold separately to fit over your thickest wetsuit.”

The band is advertised as “One Size (Fits Most)” and fits 130–200mm wrists. My 215mm wrist required the Ocean Band Extension that is sold separately.

Apple offers additional information about the Ocean band in its Apple Watch Ultra press release. Apple notes that “the Ocean Band is designed specifically for extreme water sports and recreational diving with a titanium buckle and corresponding spring-loaded loop.”

The Apple Watch Ultra was advertised, among other uses, as made for “Ocean and Water Sports Enthusiasts.” In all of Apple’s press examples, models who were engaged in water activities were wearing the yellow Ocean band.

A feature new to the Apple Watch Ultra was also mentioned: “When submerged, Apple Watch Ultra automatically launches a new Depth app, which displays time, current depth, water temperature, duration under water, and max depth reached.”

This band was available in three colors: white, midnight, and yellow. This example is yellow. The Ocean Band was compatible with Apple Watch models including 44mm, 45mm, and 49mm.

Source: Apple (store, press release)