TBWA Chiat/Day magazine spread set (1999–2000)

This set includes five magazine spreads printed on 18 x 14.1875 paper and laminated. Each magazine spread is labeled at bottom-center with “TBWA CHIAT/DAY INC. LA” (Apple’s ad agency at the time) and a code number. The spreads feature slot-loading iMac computers and one features the tangerine iBook.

Q200-99-P2618AO features the tangerine iBook with the tagline “iMac to go.” (1999)

Q200-99-3172A features the lime slot-loading iMac with the tagline “And the award for Best Home Movie goes to…” (1999)

Q200-99-3502A features the grape slot-loading iMac with the tagline “Baywatch Baby” (2000)

Q200-99-P3739A features the tangerine slot-loading iMac with the tagline “Rock‘n Roll Machine” (2000)

Q200-99-P3740A features the lime slot-loading iMac with the tagline “Leapin’ Lizards.” (2000)

The iBook magazine spread introduces the iBook laptop and touts its built-in 56K modem as “the world’s easiest path to the Internet.”

All iMac magazine spreads feature slot-loading iMac models and DV camcorders with “Desktop Video” or “Desktop Movies.” Apple mentions the iMovie app in three of the four ads, but the main purpose of the ads is to show the ease of using the iMac to create videos, a relatively cumbersome task before Apple introduced FireWire and iMovie.

Unfortunately, I have no idea where I acquired these magazine spreads. I’m not now—nor have ever been—in the publishing, printing, or advertising business. If anyone has additional history on these, I’d appreciate it!

Yum. poster (iMac packaging version, 1999)

This poster was included in the package of all new iMac computers in 1999. After the success of the original iMac that was available in one color, Bondi blue (named for the color of the water at the beach in Australia of the same name), the second iteration of the iMac was available in five colors: blueberry, grape, tangerine, lime, and strawberry.

This poster shows all five iMac colors in a circle. The tagline is simply, “Yum.” to reference the fruit-inspired color names. (I use the term “fruit-inspired” because the shade of blue bears no resemblance to the color of a blueberry, and the dark-pink hue used matches no strawberry I’ve ever seen.) At bottom-center, the tagline “Think different.” is included along with the Apple logo.

This version of this poster is folded (to fit in the iMac box) and is 30 x 24 inches unfolded. I have another version of this poster that is rolled in a poster tube, and a rectangular button with the same design.

The New iMac. Poster (24 x 36 inches, 2002)

In early January 2002, Apple introduced a major design update to the iconic original iMac design. Previously the iMac was an all-in-one CRT-based design available in translucent and transparent colors and designs. The new 2002 design remained an all-in-one computer, but used a half-sphere white base, a chrome adjustable arm, and a “floating” flat-panel display.

Apple described the design in a press release:

“Apple today unveiled the all-new iMac, redesigned from the ground up around a stunning 15-inch LCD flat screen that floats in mid-air—allowing users to effortlessly adjust its height or angle with just a touch.”

The 2002 iMac was available in 15- and 17-inch models. This 24 x 36 inch poster depicts the 15-inch iMac on a white background and adds a reflection under the base. The text is printed in Apple Garamond, “The new iMac. Macworld San Francisco 2002.” and is followed by a gray Apple logo.

Also notable, this iMac has a screen showing Mac OS X. The icons in the Dock include Finder, Mail, Microsoft Internet Explorer, iTunes, iPhoto, iMovie, iDVD, AppleWorks, Sherlock, QuickTime Player, System Preferences, and Trash. The inclusion of iMovie and iDVD underscored the addition of the SuperDrive “for playing and burning custom CDs and DVDs” as standard equipment on this iMac.

Although this poster (and the iMac itself) used the Apple Garamond font, later versions of this iMac design would switch to the Apple Myriad font.

Source: Apple

iMac unplugged. Poster (blueberry, 24 x 36 inches, 1999)

Apple announced the iBook laptop in 1999 as a successor to the popular original iMac desktop computer. The iMac had been released in a translucent Bondi blue color and the iBook followed suit being available first in blueberry (aqua blue) and tangerine (orange). The design of the iBook was arguably as “shocking” as the original iMac. The iBook not only came in colors, but also featured a curved clamshell design with a built-in handle.

The iMac was among the first computers released that was not only made for “surfing the Internet,” but was also relatively easy to set it up and get online. This was not the case with most computers at the time. The iBook extended this ease of Internet connection by adding a built-in wireless card—named “AirPort”—and an accompanying AirPort Base Station. While these technologies were not new, they were among the first to be easy to set up and configure.

A print ad version of this idea featured an iBook with the words: “Introducing iBook: Up to six hours of battery life. Pentium-crushing G3 processor. Out of the box and onto the Internet in 10 minutes—no desk required. www.apple.com.”

The poster measures 24 x 36 inches and is printed on glossy paper. The design features a blueberry iBook with text below in the Apple Garamond font that reads, “iMac unplugged.” At bottom center is a translucent blueberry Apple logo and the words “Think different.” This poster includes no date or other information.

Source: Macworld (Vintage Apple)

Macintosh Products Guide Winter 2000 CD (2000)

This Macintosh Products Guide CD is from Winter 2000. The cover art shows a graphite iMac DV Special Edition and it specifies that the CD contains “A catalog of over 16,000 products for your Mac.”

The publisher of the CD is ADC (Apple Developer Connection). The back of the CD says that it will help you “learn about the hottest products available for your Mac, including games, productivity applications, printers, scanners, image editing applications, utilities, digital cameras, USB peripherals for the iMac, and much, much more.”

Source: Apple

iMac CD set (1998)

When the original iMac shipped in 1998, it had a unique design never before seen in a personal computer. Apple also took the opportunity to redesign the internal packaging of the iMac, down to the book of CDs that shipped with every iMac.

The iMac CD book had cardboard front and back covers in bright yellow. Its white pages with clear fronts each held one CD. The iMac shipped with a bright orange Software Restore CD, a bright orange Software Install CD, and various third-party CDs, including Williams-Sonoma Good Cooking, Quicken 98, and others.

Education Resource CD Winter 2000 (2000)

This Education Resource CD is dated Winter 2000. Its design features a rendition of the glossy 3D tabs on the apple.com website at the time. The toolbox image at the bottom of the CD matched the iTools design. iTools is a precursor to what has become Apple iCloud services.

Apple CD media (1999)

My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.

Apple CDs from 1999 include:

  • Mac OS 8.6 Updater CD (1999)
  • Mac OS 8.6 (Version 8.6, 691-2312-A, 1999)
  • Mac OS 9 (Version 9.0, 691-2386-A, 1999)
  • Macintosh PowerBook G3 Series Software Install (SSW version 9.0, 691-2458-A, 1999)
  • iMac Software Install (SSW version 8.6, CD version 1.1, 691-2376-A, 1999)
  • iMac Software Restore (SSW version 8.6, CD version 1.1, 691-2375-A, 1999)
  • Software Bundle (600-7647-A, 1999)
  • iBook Software Install (SSW version 9.0, 691-2472-A, 1999)
  • Apple Network Assistant (Version 4.0., Z691-2474-A, 1999)
  • SoftRAID For Power Mac G4 and Macintosh Server G4 computers (1999, SSW version 9.0, CD version 2.2.1, 691-2534-A, 1999)
  • AppleCare Service Source For Power Macintosh computers before G3 (includes AppleCare License Booklet, November 691-2508-A, 1999)

Apple shipped CD bundles in cardboard envelope packages in 1999. The envelope design shown here is orange with a white Apple logo.

Apple CD and DVD media (2003)

My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.

Apple CDs and DVDs from 2003 include:

  • iBook Mac OS X Install Disc 1 (Mac OS version 10.2.3, CD version 1.0, 2Z691-4282-A, 2003)
  • AppleWorks 6 Education Version (Mac OS X, Mac OS 8.1 or later, Windows 95/98/Me/2000/XP, Version 6.2.7, 691-4415-A, 2003)
  • .Mac (Version 2.0, 0Z691-4421-A, 2003)
  • iTunes 4 Installer CD with QuickTime 6.2 (Built for Mac OS X v10.1.5 or later, 2003)
  • iTunes 3, iPhoto 2, iMovie 3, iDVD 3 Install DVD For systems with a SuperDrive (Version 1.0, 2Z691-4302-A, 2003)
  • iTunes 3, iPhoto 2, iMovie 3 Install CD For systems without a SuperDrive (Version 1.0, 2Z691-4301-A, 2003)
  • Keynote (Version 1.0, 691-4149-A, 2003)
  • Wireless Keyboard and Mouse Software (Built for Mac OS X v10.2.6 or later, Version 1.1, 2Z691-4661-A, 2003)
  • iMac Software Install and Restore (Mac OS version 10.2.3, DVD version 1.1, 691-4319-A, 2003)
  • AirPort Software Installation (unopened, CD Version 3.0.4, 691-4420-A)
  • Power Mac G4 Software Install and Restore (Mac OS version 10.2.3, DVD version 1.1, 691-4309-A, 2003)
  • Software Bundle (Power Mac G4, 603-2795, 2003)
  • Software Bundle (PowerBook G4 Media, 603-2714-A, 2003)
  • Mac OS X Xcode Tools Install Disc (Requires Mac OS X v10.3 or later, Version 1.0, 691-4591-A, 2003)

Previous software bundles were packaged in cardboard envelopes. In 2003 Apple changed to packaging software bundles in clear plastic packaging, shown here.

Apple CD media (2000)

My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.

Apple CDs from 2000 include:

  • iMac Software Restore (SSW version 9.0.3, 691-2524-A, 2000)
  • Software Bundle (600-9396-A, iMac Media, 2000)
  • iMac Software Restore 1 of 4 (Mac OS versions 9.2, 10.0.4; CD version 1.0; 691-3177-A; 2000)
  • iMac Applications (CD version 1.3, 691-3195-A, 2000)
  • Software Bundle (600-7881-A, 2000)
  • Software Bundle (600-9194, Power Mac G4 Media, 2000)
  • Software Bundle (600-8137A, 2000)
  • iMac Software Restore (SSW version 9.0.4, CD version 1.1, 691-2704-A, 2000)
  • iMac Software Install (SSW version 9.0.4, CD version 1.1, 691-2703-A, 2000)
  • Software Bundle (600-7837A, 2000)
  • iBook Software Restore (SSW version 9.0.4, 691-2633-A, 2000)
  • iMovie 2 (Version 2.0, Z691-2515-A, 2000)
  • iMovie 2 (Version 2.0.1, Z691-2764-B, 2000)
  • AppleWorks 6 For Mac OS (Version 6.0, Z691-2344-A, 2000)
  • Mac OS 9 (Version 9.1, 691-2746-A, 2000)

Apple shipped CD bundles in cardboard envelope packages in 2000. Since each computer required a different number of CDs, various envelope sizes were used to accommodate the number of CDs. At least two different envelope designs were used in 2000: a white envelope with a graphite Apple logo and a blue/gray envelope with a white Apple logo.