This iTunes Apple Store brochure from 2003 announced an iPod giveaway. The cover is bright green with the iconic “silhouette” design featuring a person dancing in black silhouette carrying a white iPod and wearing white Apple wired earbuds. The cover reads:
“iTunes. It’s the world’s best jukebox software. It’s for Mac and Windows. It’s free. And it could win you an iPod.”
The back of the brochure has the headline “iTunes. Ready. Set. Download.” It includes the directions to set up iTunes online, thereby automatically entering to win an “iPod-a-day” until December 23, 2003.
This 1-page brochure measures 4.375 x 6.5 inches and features an eMac on a white background on the front. The back has the headline “Fast. Affordable. Simply amazing.” and includes specifications of the two available configurations.
Apple’s retail store bags have been used at Apple Stores beginning in 2001 when the first Apple Store opened. Please refer to 20 Years of Apple Store Bags (2001–2021) for more details.
This example is a blue plastic drawstring bag featuring a white Apple logo. It measures 19.25 inches tall x 16.75 inches wide x 3.75 inches deep.
Apple’s retail store bags have been used at Apple Stores beginning in 2001 when the first Apple Store opened. Please refer to 20 Years of Apple Store Bags (2001–2021) for more details.
This example is a blue plastic drawstring bag featuring a white Apple logo. It measures 24 inches tall x 24 inches wide x 5 inches deep.
This is a rare example of a dated Apple t-shirt created to celebrate the release of “The new iPod” (the iPod Generation 3) on May 2, 2003. Apple Store employees wore this t-shirt during the in-store release of the new iPod, and store visitors were given posters to commemorate the device’s release.
The front of the black t-shirt features a simple line drawing of the iPod Generation 3 that highlights its scroll wheel and four buttons under the LCD screen: back, MENU, play/pause, and forward. The screen shows the Apple logo.
The back of the shirt includes the stylized type “LIVE ON STAGE 5.2.03” in large size in the top-center, and adds a line of smaller text at the bottom-center of the shirt that reads “The new iPod. More than 7500 songs in your pocket.”
The t-shirt tag indicates it is a Hanes Beefy-T brand made from 100% cotton in size ADULT 2XL. It was made in Honduras.
This poster was made available after the Apple event in 2003 when Steve Jobs announced that iTunes would be be available for Windows, making the iPod and iTunes Music Store available to 97% more computer users. As Steve Jobs stood on the stage and made the announcement, the Keynote slide read, “Hell froze over.”
The behind-the-scenes decision was, apparently, a controversial one. Author Max Chafkin wrote that Apple’s Jon Rubinstein said:
“We argued with Steve a bunch [about putting iTunes on Windows], and he said no. Finally, Phil Schiller and I said ‘we’re going to do it.’ And Steve said… ‘do whatever you want. You’re responsible.’ And he stormed out of the room” [expletive removed].
This seemingly innocuous decision may have been the specific catalyst for Windows and other users to get their hands on Apple products—both hardware and software—for the first time. This also may have led to what was later called “ the halo effect” where new Apple users saw how well one product worked, such as the iPod, and it led them to purchase a second product, such as a Mac. Four years after this decision, the iPhone followed, and then the iPad, and Apple eventually became the world’s first trillion-dollar-valued company.
This box is the retail packaging for Mac OS X Server, Version 10.3 Panther. The artwork on the box changed considerably from the previous Jaguar-fur-covered X in Apple Garamond to a new, more blocky serif font with a metallic finish.
This version was released on October 24, 2003, and added LDAP-based Open Directory user and file management.
A new Workgroup Manager application allowed for a vast improvement for configuration. Other network services were added or improved including SNMP, Apache web server, mail server, OpenLDAP, AFP, print server, SMB version 3 (improved Windows compatibility), MySQL (4.0.16), and PHP (4.3.7).
The box indicates that it contains Mac OS X Server v10.3, Admin Tools, Xcode, getting started guide, electronic documentation.
Keynote was announced by Steve Jobs as an app created for him for his world-renowned presentations. (Previously Jobs had used the application Concurrence by Lighthouse Design.)
This is the box version of Keynote 1.0 from 2003. Keynote was sold as a separate application for about two years until it joined Pages as a part of Apple’s iWork suite of software tools.
In my opinion, Keynote has been far superior to PowerPoint and other presentation applications since its release. Keynote used 3D slide transitions and builds that take full advantage of OpenGL, the graphics system that is part of macOS. Keynote has always perfectly handled imported media since it supports all QuickTime formats available in macOS.
I have been a Keynote user since its beta release in 2003 and have seldom used other presentation formats.
iLife is a suite of software by Apple that has included the apps iMovie, iDVD, iTunes, iPhoto, GarageBand, and iWeb.
Apple regularly updated the iLife suite of applications from 2003–2013, and Apple Education released at least three CDs titled “iLife. For the Classroom.” in 2003, 2004, and 2005.
The iLife for the Classroom CD contained “lesson plans, project examples, and how-to guides for using iLife in the classroom.” This example is from 2003 and is unopened in its original packaging.
