Think different Denim Jacket (black, XXL, c. 1998)

“Think different” was the slogan used by Apple in advertising 1997–2002, and is still used in some circumstances as of 2024. The “Think different” concept was created by advertising agency TBWA\Chiat\Day while working with Apple and Steve Jobs. “Think different” was used in its original concept in a TV commercial and in print/digital advertisements, and the “Think different” slogan was used as part of many TV commercials, print/digital ads, and on product packaging.

The Think different concept started with a “manifesto” that began famously with “Here’s to the crazy ones.”

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
Think different.

Apple’s print and digital “Think different” ads did not feature Apple devices, just the Apple logo and the words “Think different.” One of the creative team who worked on the campaign described the print concept: “The rainbow-colored logo served as stark contrast to the black and white photography, and, to me, it seemed to make the ‘Think different’ statement all the more bold.”

This black denim jacket was made by Canadian manufacturer International Denim. The style has been described in other sources as a “varsity” style jacket. Its main body is made from high-quality black denim, with the cuffs and bottom band made from black rib knit elastic fabric.

Overall, the jacket is in excellent condition. The back of the jacket is embroidered in white with the words “Think different.” in Apple’s Garamond logotype that was used in the Think Different ad campaign. Apple’s classic six-color logo is embroidered and centered above the logotype.

The tag on the inside of the jacket includes the following information:

ID Sport by International Denim
100% Cotton
Made in Canada
CA05976 RN42206

Sources: Wikipedia, Forbes

Trail Loop (Black, L, Black Titanium Finish, Fall 2024)

The Apple Watch Trail Loop was released along with the Apple Watch Ultra on September 7, 2022. The Apple Watch Ultra “brings a new bold design and a wide range of features built for endurance, exploration, and adventure.”

In the original press release, Apple described the Trail Loop as one of its “New Bands Designed for the Great Outdoors.” Apple added:

“Designed specifically for endurance athletes and runners, the Trail Loop band is the thinnest Apple Watch band to date. The lightweight woven textile is both soft and flexible, allowing it to cinch to the optimal fit, and the convenient tab is designed for quick and easy adjustment.”

Apple’s product page described the Trail Loop:

“The thin, lightweight Trail Loop is made from a nylon weave creating a soft band with increased elasticity for a comfortable fit. The band is infinitely adjustable with a convenient pull tab for quick adjustments on the go.”

This Trail Loop is Black. The band is primarily black, while the inside of the band uses accent thread colors in royal blue, purple, and orange. With the announcement of the black Apple Watch Ultra 2 in September 2024, Apple began offering Alpine Loop bands with black titanium connector hardware to match the titanium finish of the Apple Watch. A press release explains:

“To complement the new black finish, the popular Trail Loop, Alpine Loop, and Ocean Band have all been updated to offer a black hardware option in addition to natural titanium. Both black and natural finishes of Apple Watch Ultra 2 are made from 95 percent recycled titanium, and are carbon neutral with any Titanium Milanese Loop, Trail Loop, or Alpine Loop.”

All Apple Watch Ultra models fit the single-size 49mm case. The Trail Loop is made primarily of nylon.

Source: Apple (Product, Newsroom, Newsroom black option)

Apple Watch Ultra 2 (Black Titanium, 49 mm, with Black Alpine Loop with Black Titanium finish, 2024)

On September 12, 2023, Apple released an updated Apple Watch Ultra model, the Apple Watch Ultra 2. Apple described the upgrade:

“Apple’s most rugged and capable watch is now even better with performance updates, a new double tap gesture, and carbon neutral options.”

The Apple Watch Ultra 2 was similar to the original Apple Watch Ultra, but added a “powerful new S9 SiP” processor (64 GB capacity), a brighter display (3000 nits), and other enhancements including “expanded altitude range, on-device Siri, Precision Finding for iPhone, and advanced capabilities for water adventures.” It also included a 4-core Neural Engine that could “process machine learning tasks up to twice as fast as the original Apple Watch Ultra.”

One year after the release of the Apple Watch Ultra 2, Apple introduced a black titanium option. The new color was released along with watchOS 11 on September 9, 2024:

“Apple today introduced Apple Watch Ultra 2 in a striking new black titanium finish, enhanced with features in watchOS 11 that make the most rugged and capable Apple Watch even better.”

Apple described the color and manufacturing process:

“The new black titanium finish for Apple Watch Ultra 2 is achieved with a custom blasting process, and the diamond-like carbon physical vapor deposition coating over the grade 5 titanium makes it scratch-resistant and durable. The back crystal is made from a matching, dark zirconia.”

The new black color was also made available on the titanium hardware and other band materials:

“To complement the new black finish, the popular Trail Loop, Alpine Loop, and Ocean Band have all been updated to offer a black hardware option in addition to natural titanium. Both black and natural finishes of Apple Watch Ultra 2 are made from 95 percent recycled titanium, and are carbon neutral with any Titanium Milanese Loop, Trail Loop, or Alpine Loop.”

The Apple Watch Ultra 2 was 49 mm high, 44 mm wide, and 14.4 mm deep. The display was 410 x 502 pixels (326 pixels per inch) with an always-on Retina LTPO2 OLED display in a flat sapphire crystal. The natural titanium version weighed 61.4 grams, and the black titanium version weighed 61.8 grams. The Apple Watch Ultra 2 contained 10 sensors, including an electrical heart sensor, optical heart sensor, temperature sensor, depth gauge (±1m accuracy), water temperature sensor, compass, always-on altimeter, high-G accelerometer, high dynamic range gyroscope, and an ambient light sensor.

The Apple Watch Ultra 2 also advanced Apple’s carbon neutral initiative “to be carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030.”

Sources: Apple Newsroom (2023, 2024), Specs

Apple Watch Braided Solo Loop (Midnight, 45 mm, Size 12, Fall 2022)

The Braided Solo Loop Apple Watch band was released in 2020 along with the Apple Watch Series 6. The packaging describes this product as a “Textile Fitted Band.” According to Apple’s website:

“Each Braided Solo Loop features a unique, stretchable design that’s ultracomfortable and easy to slip on and off your wrist. Created by weaving 16,000 recycled polyester yarn filaments around ultrathin silicone threads using advanced, precision-braiding machinery, then laser cutting the band to an exact length for a custom fit. The band offers a soft, textured feel and is both sweat and water resistant.”

The color of this band is Midnight, a shade of black. It was available in 41 mm and 45 mm widths. The 41 mm Braided Solo Loop was sold in wrist sizes 1–9, and the 45 mm Braided Solo Loop was sold in wrist sizes 4–12.

According to Apple’s website, “This band comes in custom sizes because it’s designed for an ultracomfortable fit. An accurate measurement will help you get the size that’s right for you.” The website allowed buyers to download a PDF and cut out a “tool” that wrapped around the wrist to designate the band size needed.

Source: Apple, Bandbreit app

Apple Education Community Pens (2024)

These pens were made of metal with a black satin finish. They retracted by twisting the barrel. Near the clip, they featured an Apple logo and the words Education Community in metallic gold. The logotype was printed in Apple’s San Francisco corporate font, used since 2015.

The end of the pen featured a black stylus tip that can be used to tap or write on a touchscreen such as an iPad or iPhone.

The weight of the pen conveyed a feeling of quality, and it measured approximately 5.75 inches long.

Apple Watch Leather Link (41mm, M/L, Ink, 2022)

The Apple Watch Leather Link was an Apple Watch band released in 2020. The design is similar to Apple’s previous Leather Loop design, but while the Leather Loop included a metal “eye” that looped back on itself, the Leather Link is secured solely by magnets.

Apple described the Leather Link:

“The Leather Link features handcrafted Roux Granada leather made in France. The strap elegantly wraps around the wrist and magically attaches with flexible moulded magnets that gently flex to help maintain a secure, comfortable fit throughout the day.”

In their press release, Apple mentioned: “The first-of-its-kind Leather Link wraps elegantly around the wrist, effortlessly attaching on the other side with flexible molded magnets.”

The Leather Link came in sizes including 41mm in S/M (130–160mm wrists) and M/L (140–180mm wrists), and 45mm in S/M (140–180mm wrists) and M/L (165–205mm wrists).

This example is Ink, a shade of blue-black, for the 41 mm Apple Watch, and fit wrists in the M/L size range.

Source: Apple

iPhone FineWoven Wallet (Black, 2023)

This iPhone FineWoven Wallet is made from Apple’s “luxury” FineWoven material and includes Find My support. Apple described the Wallet:

“Designed with both style and function in mind, the new iPhone FineWoven Wallet with MagSafe is the perfect way to keep your ID and credit cards close at hand. It supports Find My, so you can be notified of your wallet’s last known location if it gets separated from your phone… The wallet features strong built-in magnets that allow it to effortlessly snap into place on the back of your iPhone. You can even stack it on top of a case with MagSafe to create a look that’s unique to you. The FineWoven wallet supports up to three cards and is shielded so it’s safe for credit cards.”

Further, Apple describes FineWoven as “durable microtwill” with a “soft, suedelike feel.” Apple continues, “The FineWoven material was also designed with the earth in mind — made from 68 percent post-consumer recycled content and significantly reducing carbon emissions compared to leather.”

Apple created FineWoven as a replacement to leather and since then, customer reviews of the material have been polarizing. Consumer Reports reviewed the material and its verdict was to not recommend accessories made from the material, stating that with typical use, they look “like a toddler has been chewing on it.”

The Consumer Reports tester, along with several other reviewers and consumers, report that FineWoven scratches easily, attracts lint, and stains with oil or grease—compared to the leather cases they replaced.

Apple provides a 4-step cleaning process for FineWoven using a liquid laundry detergent and reports that the “material may look different and show wear over time as the fibers get compressed with normal use.”

This FineWoven Wallet is Black.

Sources: Apple (product, cleaning), Consumer Reports

Apple Watch Sport Loop (45mm, Midnight, Fall 2023)

The Apple Watch Sport Loop band was woven from nylon thread to create a hook-and-loop closure. These bands were available for the 41mm and 45mm Apple Watch models, and were offered in sizes to fit 130–200mm wrists (41mm) and 145–220mm wrists (45mm).

This 2023 version of the Midnight color was a single shade of black (the previous 2022 version was a multi-color stripe design). The connector plastics matched the black color of the band, and closure plastic was putty.

Apple described the Apple Watch Sport Loop band:

“Soft, breathable, and lightweight, the Sport Loop features a hook-and-loop fastener for quick and easy adjustment. The double-layer nylon weave has dense loops on the skin side that provide soft cushioning while allowing moisture to escape. On the reverse side, the attachment loops are securely anchored for superior durability.”

Sources: Apple, Bandbreite app

iPhone 16 Pro (256GB, black, 2024)

Apple announced the iPhone 16 lineup on September 9, 2024, and the phones were released on Friday, September 20, 2024. In a press release, Apple described the iPhone 16 Pro models:

“Powered by the A18 Pro chip and built for Apple Intelligence, the Pro lineup introduces larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life.”

The iPhone 16 Pro, iPhone 16 Pro Max, and also the iPhone 16 and iPhone 16 Max were marketed specifically as “featuring Apple Intelligence.” However, no Apple Intelligence features were available at launch, and no release was was shared. Apple Intelligence, Apple’s name for Artificial Intelligence, was described as different than other versions of AI because it “harnesses the power of Apple silicon and Apple-built generative models to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.” Further, Apple Intelligence “maintains the privacy and security of user data with Private Cloud Compute.”

The iPhone 16 Pro (and Pro Max) models were made from titanium with four available finishes: black titanium, natural titanium, white titanium, and desert titanium. The Pro iPhone options offered no colors, just “finishes.” This example is black titanium.

The iPhone 16 Pro featured a 48MP Fusion camera that could record 4K video at 120 fps. The camera was further enhanced with “a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio.”

Apple also touted the bezel of the iPhone 16 Pro by saying it had, “the thinnest borders of any Apple product” with sizes including a 6.3 inch display on iPhone 16 Pro and a 6.9 inch display on iPhone 16 Pro Max (“the largest iPhone display ever”). The display on the iPhone 16 Pro was described as the Super Retina XDR display and had 2622 x 1206 pixel resolution at 460 ppi. It used Apple’s “latest-generation Ceramic Shield material that’s two times tougher than any smartphone glass.”

The iPhone 16 line introduced a new Camera Control button on the lower-right side. When turned sideways, the button was positioned in the traditional location of a camera capture button. Pressing the Camera Control button gave immediate access to the camera, and sliding your finger across the surface of the button allowed access to “functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot.” At release, the “two-stage shutter that lets you automatically lock focus and exposure with a light press” was not yet available, but was announced as coming “later this year.”

In addition to advanced camera and video capture, a new Audio Mix technology was also included with three settings that allowed for adjusting the way voices were recorded. According to Apple’s description:

  • In-frame—Only captures the voices of the people on camera, even if people off-camera are talking during the recording.
  • Studio—Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls.
  • Cinematic—Captures all of the voices around you and consolidates them toward the front of the screen — just like sound is formatted for the movies.

The iPhone 16 Pro measured 5.89 inches high, 2.81 inches wide, and 0.32 inch thick. It weighed 7.03 ounces. All iPhone 16 models used a form of the A18 chip—a major bump from the A16 chip used in the iPhone 15, and an increase from the A17 Pro chip used in the iPhone 15 Pro. Notably, Apple never released an A17 chip (only anA17 Pro)—they apparently skipped it in favor of using A18 generation chips in the iPhone 16 models to power their yet-to-be-delivered-at-launch Apple Intelligence features.

Sources: Apple (Newsroom, product, Specifications)