The Black Unity Apple Watch Sport Band was part of an effort during the first time Apple referred to a product as part of a “collection”—in this case, to celebrate Black History Month in 2021. According to a press release:
“To celebrate Black History Month, Apple is bringing customers a variety of new and updated collections and exclusive content that highlight and amplify Black creators, artists, developers, and businesses. From curated features across the App Store, Apple Music, the Apple TV app, Apple Books, and Apple Podcasts, to new Apple Maps Guides, the Apple Watch Black Unity Collection, Today at Apple sessions, and more, here is a look at what is in store across Apple’s products and services this February.”
The Apple Watch Black Unity Collection included three elements: “a limited-edition Apple Watch Series 6, the Black Unity Sport Band, and a Unity watch face.” In this example, the Black Unity Apple Watch Sport Band is paired with an Apple Watch Series 7 in silver stainless steel.
Apple described the Black Unity Sport Band:
“Designed by Black creatives and allies throughout Apple to celebrate and acknowledge Black history and culture, the Black Unity Sport Band is inspired by the colors of the Pan-African flag and pays homage to the rich tradition and craft of quilt-making. Three individual pieces of colored fluoroelastomer are assembled by hand and compression-molded as one. Complemented by the dynamic Unity watch face, which displays an ever-changing pattern of irregular shapes as Apple Watch moves, these colors are brought together in a unique tapestry. The innovative pin-and-tuck closure is laser-etched with ‘Truth. Power. Solidarity.'”
During this effort, Apple reported that they would support six global organizations to “help advance their missions in promoting and achieving equality and civil rights in the US and around the world: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund, Inc.; and Souls Grown Deep.”