On February 26, 2021, Apple TV+ released the documentary “Billie Eilish: The World’s A Little Blurry.” According to Apple’s press release:
“‘Billie Eilish: The World’s A Little Blurry’ tells the true coming-of-age story of the singer-songwriter and her rise to global superstardom. From award-winning filmmaker R.J. Cutler, the documentary offers a deeply intimate look at this extraordinary teenager’s journey, at just 17 years old, navigating life on the road, on stage, and at home with her family, while writing, recording and releasing her debut album ‘WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?’”
Along with this documentary, Apple released a limited edition gift card design in a color scheme matching Billie Eilish’s branding.
“Celebrate the launch of the new film Billie Eilish: The World’s A Little Blurry with the limited-edition gift card — perfect for buying anything at Apple.”
This gift card follows Apple’s “Everything Apple” gift card merge that occurred in Summer 2020. As reported by MacRumors: “Previously, there were two separate Apple gift cards available: iTunes cards, which can be used for App Store, iTunes Store, and iCloud storage purchases; and Apple Store gift cards, used for buying goods at Apple’s online and brick-and-mortar retail stores.”