Multicolor logo luggage tag set (c. 1985)

This set contains two beige luggage tags that feature the 6-color Apple logo on one side and a window for identification on the other side.

The package includes two blank identification cards and two black plastic straps. The set is sealed in the original plastic.

Each luggage tag measures 4.25 x 2.25 inches.

Apple logo window stickers (Motter Tektura logotype, c. 1980)

These Apple stickers are printed with the logo and adhesive on the same side, allowing them to stick on the inside of a window. The white backing measures 4 x 4.75 inches.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type (altered only by the removal of the dot over the “i” in “inc.”). When peeled off the backing, the logotype is not included with the sticker—only the logo.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Source: Wikipedia (Typography of Apple)

Apple stickers (Motter Tektura logotype, c. 1983)

These Apple stickers are on a white backing and measure measure 4.75 x 4 inches.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.

The somewhat odd look of the stickers is due to the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Source: Wikipedia (Typography of Apple)

Apple stickers (Motter Tektura logotype, c. 1983)

These Apple stickers are on a white backing and measure measure 4 3/8 x 4 inches.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.

The somewhat odd look of the stickers is due to the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Source: Wikipedia (Typography of Apple)

Apple sticker packs (die-cut backing, Motter Tektura logotype, c. 1984)

These sets of Apple stickers are in original packaging and feature large stickers on a white backing measuring 4.25 x 3.5 inches and small stickers on a white backing measuring 1.75 x 2.25 inches.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type. Several sources verify that these stickers were included in the packaging of the original Macintosh, the Macintosh 128k, and the Macintosh 512k, despite the fact that the original Macintosh devices used the Apple Garamond font printed on the case.

The odd look of the stickers is due to the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Sources: Wikipedia (Typography of Apple), packaging photos (Macworld, Cult of Mac 128K, Cult of Mac 512k)

Apple sticker packs (Motter Tektura logotype, c. 1981)

This set of Apple stickers is in its original packaging and features large stickers on a beige backing measuring 4 3/8 x 4 and small stickers on a beige backing measuring 2 x 2 3/8.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.

The odd look of the stickers is due to the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to remove the sticker.

Source: Wikipedia (Typography of Apple)

Apple sticker packs (Motter Tektura logotype, c. 1982)

This set of Apple stickers is in its original packaging and features large stickers on a white backing measuring 4 x 4 3/8 and small stickers on a white backing measuring 2 x 2 3/8.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.

The odd look of the stickers is due the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to remove the sticker.

Source: Wikipedia (Typography of Apple)

Apple sticker packs (Motter Tektura logotype, c. 1981)

This set of Apple stickers is in its original packaging and features large stickers on a beige backing measuring 4 x 4 3/8 and small stickers on a beige backing measuring 2 x 2 3/8.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.

The odd look of the stickers is due to the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Source: Wikipedia (Typography of Apple)

Apple Unified School System notepads (c. 1988)

These Apple Unified School System notepads feature the logotype for the Apple Unified School System at the bottom center with a yellow-gold logo above that depicts a highly stylized image of a three houses with people (perhaps students and teachers) above represented by a combination of shapes and whitespace. The top of the notepads have a black Apple logo.

I have been unable to date these notepads specifically, but an Apple Corporate Timeline on the Mac Mothership website reports that in March 1987, Apple Marketing introduced “the Apple Unified School System and Apple’s Education Purchase Program (EPP) in a shared commitment with educators to integrate computers into the learning process.”

Each notepad measures 8.5 x 11 inches and is bound with a tearaway edge.

My research has not yielded much specific information on the Apple Unified School System. The OAC (Online Archive of California) contains a listing for an Apple Unified School System report at Stanford, but it is not available online (and the report is undated). An online history of the 1985 “edutainment” software Where in the World Is Carmen Sandiego? claims that the Apple Unified School System helped popularize this game when Apple’s “nationwide computer-in-the-classroom infrastructure” was implemented in the late 1980s.

Sources: Mac Mothership, OAC, Wikipedia

Pen (multicolor, black Apple logotype, c. 1990)

This pen is primarily yellow with purple, green, and red accents. The pen is printed with a black Apple logotype, Apple’s corporate font at the time.

(My collection includes the same pen, but printed with Apple Educator Advantage Program contact information.)