iPhone SE packaging (Generation 2, (PRODUCT)RED, 64GB, 2020)

Apple says that iPhone SE Generation 2 is “The Most Affordable iPhone Features A13 Bionic, the Fastest Chip in a Smartphone, and the Best Single-Camera System in an iPhone.”

According to Apple’s press release, the iPhone SE Generation 2 is:

“a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security. iPhone SE comes in a compact design, reinvented from the inside out…The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.”

This iPhone SE was offered in three colors: black, white, and (PRODUCT)RED. This product packaging is from the (PRODUCT)RED model.

Source: Apple (Newsroom)

iPad packaging (Generation 9, 2021)

The iPad Generation 9 was released on September 14, 2021. Apple described the device: “The 10.2-inch iPad features A13 Bionic, Center Stage, True Tone, and now starts with double the storage, all at an incredible value.”

This packaging is from a 10-pack education purchase. It is the same envelope-like container that is included with a single iPad in retail packaging, but only one is included in a bulk 10-pack purchase. The items include the following (all measuring 4 3/16 x 6.75 inches):
Cardboard envelope
4-color pamphlet (the inside briefly describes features including Apple Pencil, Top Button, Touch ID, Lightning Connector, Control Center, and Dock and App Switcher; the back describes the Smart Connector and Tips app)
2-sided regulatory sheet
Apple stickers (2 white stickers on one sheet)

Sources: Apple (Newsroom)

Apple Studio Display internal packaging (2022)

This version of the Apple Studio Display was announced on March 8, 2022, along with the Mac Studio. Apple described the display: “A big, beautiful window into new worlds, Studio Display draws you in from the moment you turn it on. It has a slim, all-screen design. And it’s packed with a phenomenal set of features so everything you do springs to life with gorgeous color and spectacular detail.”

The 27-inch display featured a 5K Retina display at 5120×2880 resolution (218 pixels per inch), a built-in 12MP Ultra Wide camera, a high-fidelity six-speaker system, and was powered by the A13 Bionic chip.

This packaging was included inside the Apple Studio Display and housed an included all-black Thunderbolt cable and a selection of paperwork, including:

  • Regulatory notes and safety information (two 2-sided sheets)
  • A color booklet explaining the display’s basic features
  • Apple stickers (2 black stickers on one page)

Please note that the all-black Apple logo stickers were considered somewhat rare in 2022 and were general only included with “Pro” Apple hardware.

This cardboard package measures 95 x 165 x 37 mm. Inside, it includes a pocket for the paperwork and a unique, all-cardboard structure to neatly pack the 1-meter Thunderbolt braided black cable.

Apple (Newsroom, product page)

iMac M1 packaging (pink, 2021)

Like all original M1 iMac models, the pink option ships with a color-matched Getting Started booklet and two stickers that match the exterior colors of the iMac. In this case, the stickers are pink and red. Both sticker colors have a slight metallic look.

MacBook Air M1 packaging (2020)

Traditionally, Mac purchases have included a cardboard envelope with basic instructions, other materials, and Apple logo stickers.

The 2020 M1 MacBook Air included a white cardboard envelope that measured 3.25 x 5 x 0.375 inches. The envelope used a fold-over tab at the top. The envelope was printed on the front with the words “Designed by Apple in California” and contained a trifold “manual” printed in color, a one-page notice that included safety information, and two Apple logo stickers.

The Apple logo stickers were printed in a metallic silver reminiscent of Space Gray, unlike the traditional white Apple logo stickers usually accompanying Apple devices.

The back of the envelope included the copyright date of 2020 and the part number 602-03390-A.

This particular version of this packaging was included with M1 MacBook Air laptops purchased in a five-pack bulk purchase in March 2021. These were the first version of MacBook Air laptops with Apple’s M1 chip.

iPad 10.2-inch packaging (Generation 8, Wi-Fi + Cellular, 2020)

This packaging set shipped with the iPad Generation 8 with Wi-Fi + Cellular. This entry-level iPad had a 10.2-inch touch screen and included the optional cellular network service. According to Apple:

“The new iPad combines tremendous capability with unmatched ease of use and versatility. With the powerful A12 Bionic chip, support for Apple Pencil and the Smart Keyboard, and the amazing new things you can do with iPadOS 14, now there’s even more to love about iPad.”

The packaging included a cardboard envelope, a 4-page pamphlet with a color diagram of the iPad’s basic features, a 2-sided safety guide, a cardboard insert with an attached metal SIM-eject tool, and two white Apple stickers.

Source: Apple (iPad, Press Release)

iPhone XR (packaging, 2018, 2020)

In 2020 Apple made a major change to its iPhone 12 packaging when they stopped including Lightning headphones and a wall power “brick” charger in the box at the time of an iPhone purchase. With these items removed, Apple was able to reduce the size of the iPhone box and reduce the extra packaging associated with the headphones and charger. It was announced that the iPhone 12 would ship only with the phone and a USB-C-to-Lightning charging cable.

Lisa Jackson, Apple’s Vice President of Environment, Policy, and Social Initiatives, announced at an October 2020 Apple event, “Customers already have over 700 million Lightning headphones, and many customers have moved to a wireless experience with AirPods, Beats, or other wireless headphones. And there are also over 2 billion Apple power adapters out in the world, and that’s not counting the billions of third-party adapters. So we are removing these items from the iPhone box.”

With the iPhone 12 announcement, I was not at all expecting this packaging change to also affect older, but still manufactured iPhone models. At the time of the iPhone 12 release, Apple was still offering the iPhone XR as a lower-end and less expensive iPhone option. Surprisingly, the iPhone XR packaging was also reduced in size and shipped without the headphones and charger. Also, the cable was switched to a USB-C-to-Lightning, replacing the former USB-to-Lightning option.

While the change may contribute to some environmental benefits, the situation was not universally accepted as positive. Some critics noted that, “The move saves the company money, but some of the environmental benefits could be offset by people buying earbuds and chargers separately” (The Verge). From a practical standpoint, some users—namely enterprise, government, and school districts like mine—had not switched to USB-C when this decision was made. As Apple indicated, it is likely that most users likely already have more than one charger and at least one set of Lightning headphones.

The photos here represent my school district’s iPhone XR upgrade affected mid-stream—where iPhone XR models purchased before October 2020 used “classic” packaging, and devices purchased in late-October/November 2020 unexpectedly used the new packaging without an announcement or warning.

Sources: AppleInsider, The Verge

HomePod T-shirt (white, multicolor, XXL, 2017)

This T-shirt is white with the top view of a white Apple HomePod design. The center of the design features the multicolor pattern displayed on a HomePod when Siri is responding. The shirt was purchased at the Infinite Loop Apple Store in Cupertino, CA. Its product number is HM3C2LL/A.

The shirt is a size XXL, unopened in its original box.