Category: Print

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Mac “Take One” Apple Store brochure collection (2005)

Mac mini (original) “Take One” store brochure (January 2005)—This 1-page brochure measures 4.375 x 6.5 inches. The front features a photo of the Mac mini and the headline “The most affordable Mac ever.” on a white background. The front also includes a diagram of the Mac mini set up with “your existing keyboard, mouse, and display.” and the iLife logo. The back has the headline “Moves at the speed of life.” and includes specifications of the two available configurations. The back has the headline “Introducing Mac mini” and includes a photo of the back of the computer (presumably to show its ports) and specifications of the two available configurations.

eMac “Take One” store brochure (May 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an eMac on a white background on the front with various features highlighted. The back has the headline “Fast. Affordable. Simply amazing.” and includes specifications of the two available configurations.

Mac mini “Take One” store brochure (July 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features a Mac mini on a light blue background on the front with various features highlighted. The back has the headline “Full featured, compact, Mac mini” and includes a photo of the back of the computer (presumably to show its ports) and specifications of the two available configurations.

iBook G4 “Take One” store brochure (July 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an iBook G4 on a light blue background on the front with various features highlighted. The back has the headline “Moves at the speed of life.” and includes specifications of the two available configurations (12-inch and 14-inch).

iMac G5 “Take One” store brochure (October 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features the headline “The new iMac G5” on a gray-blue background on the front. The front photo shows a hand holding a white Apple Remote pointing at the iMac G5 screen with the Front Row (media) interface. The back includes specifications of the 17- and 20-inch configurations.

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Xserve brochure (2003)

This brochure provides information about Apple’s Xserve line of rack-mounted servers, produced between 2002–2011. According to Apple, Xserve was a:

“powerful 1U rack-mount server designed with Apple’s legendary ease-of-use for groundbreakingly simple set up and remote management. Designed from the ground up as the perfect complement to Apple’s UNIX-based Mac OS X Server software, Xserve is ideal for business and education customers. Xserve provides exceptional performance in a compact 1U rack-mount server… Xserve includes an unlimited user license to Mac OS X Server software, offering users a perfect combination for file/print service, video streaming, database applications, computational clustering and web and mail serving.”

Three basic Xserve models were sold: Xserve G4, Xserve G5, and Xserve Xeon.

This brochure is 9 x 12 inches, printed on matte paper, and features a side pocket on the back cover in which current product data sheets could be inserted. The brochure profiles several uses for Xserve including mission-critical applications for fraud prevention, UNIX development, public school network services, and fast file sharing in a creative environment.

My brochure included education-oriented materials in the back pocket, including Apple Remote Desktop, Mac OS X Server, Xserve, and Xserve RAID. In the various school districts where I served, I have used all of those products in the past.

Sources: Wikipedia, Apple

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We only get one chance Apple Education brochure (2002)

This Apple Education brochure was printed on heavy matte paper and featured an idealized message aimed at educators to introduce a vision of a digital-age classroom. All photography in the book features real students in classroom environments and is printed using full-page bleeds (all photos go all the way to the edge of the pages with no borders).

The cover begins with the text “We only get one chance,” and the first two-page spread continued, “to engage them, to set them on the right path, and to prepare them for a world none of us can possibly predict.” The next spread begins with the question “So, what will we do with this chance?”

The next pages are two-page spreads with a full-bleed photo on one side and information on the facing page discussing several categories including Mobile Computing, Wireless Networking, Digital Media, PowerSchool (a student information system no longer owned by Apple), and Apple’s Comprehensive Services.

The final page features a green Apple logo with contact information.

This brochure measures 8 x 11 inches and has 16 pages.

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Think different. brochure (original iMac, 1998)

This “Think different.” brochure features Apple’s round USB Mouse from the original iMac on the cover. When opened, a two-page spread reveals the original iMac with the iconic “hello (again)” screen and a facing page in bright orange with white text that begins “Say hello to iMac.”

Fully unfolded, a four-panel horizontal spread shows a side view of the original iMac with several labeled features, a two-plug setup showing power and a phone line (Internet at this time was delivered through a built-in dial-up modem using a telephone land line), and a collage of the many third-party CD titles that shipped with the iMac.

The back page of the brochure included iMac specifications.

This brochure measures 3.75 x 6 inches folded.

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The new iMac. magazine insert (2002)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts functioned like “mini-magazines” within magazines. These inserts were glued with a pliable rubber cement that could be easily removed.

This 6-page magazine insert was used to introduce the first major iMac redesign. With this transformation, the iMac went from a colorful CRT-based computer to a flat-panel floating over a white half-sphere. The flat-panel display “floated” on an adjustable chrome arm that both tiled and swiveled.

The cover of this insert features a photo of the new iMac and the words, “The new iMac.”

The first 2-page spread had the title “Here we go again.”, described the iMac’s new design and capabilities, and showed its screen-adjusting abilities in a series of side-by-side photos. The second spread focused on the Mac OS X operating system, followed by a spread devoted to iPhoto, a spread about creativity on the Mac, and two pages of “Myths,” followed by “Facts” directed at Windows users who wish to switch to Mac.

The back cover shows a photo of the full iMac system with keyboard, mouse, and external speakers, along with a grid showing the three available configurations of the new iMac.

Folded, the insert measures 7.5 x 10.5 inches.

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The Apple eMate 300 in education. brochure (1997)

This brochure is titled “The Apple eMate 300 in education.” and is printed on matte, textured paper.

Introduced in 1997, the eMate 300 was a personal digital assistant (PDA) designed specifically for the education market as a low-cost, laptop-like device that ran the Newton operating system. The eMate 300 was the only Newton that had a built-in keyboard, and like all other Newton devices, used a stylus and had a touch screen.

This brochure is a comprehensive description of Apple’s vision for the eMate 300 in education. It included the following sections: introduction; what is the eMate 300?; learning beyond the classroom anytime, anywhere; today’s learning environment; why introduce the eMate into teaching and learning; what comes with the eMate 300; incorporating the eMate in teaching and learning; and lesson ideas for writing and communication, math and analysis, and science and critical thinking.

The introduction begins with the statement, “Apple introduces a product designed with the belief that, given the right tools, students can accomplish extraordinary things.”

The design of this brochure uses pastel colors and a decidedly late-1990s design aesthetic. While the majority of the brochure uses the Gill Sans font, the same font used for the Newton brand identity, Apple Garamond is also used as a contrasting design element throughout the brochure.

This brochure is stapled, measures 8.5 x 11 inches, and has 20 pages.

Source: Wikipedia

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Re-birth announcement. magazine insert (iMac, 1999)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts functioned like “mini-magazines” within magazines. These inserts were glued with a pliable rubber cement that could be easily removed.

This magazine insert shows the iMac DV Special Edition in graphite and the headline “Re-birth announcement.”

When opened, each page folds out into a three-panel spread. Opened, a two-panel spread shows a slot-loading iMac with several paragraphs of text, and opening the fold-out reveals additional information on three panels. Overall, this magazine insert has three, three-panel spreads. The first spread shows iMac features, the second spread discusses media playing and creation capabilities, and the third spread is devoted to the AirPort base station and wireless.

The back page features all six available colors at the time: Tangerine, Strawberry, Blueberry, Grape, Lime, and Graphite.

This insert is stapled and contains three, three-panel spreads. Folded, it measures 10.5 x 7.375 inches.

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iPod mini magazine ad (2004)

This iPod mini magazine ad from 2004 includes two light blue pages and a set of four iPod mini devices in gold, pink, blue, and green—die-cut with a perforated edge. The iPod mini devices are actual size and look identical to the actual devices.

The back page of the ad features the silver iPod mini with the headline “Little. The next big thing.”

The ad measures 7.875 x 10.8125 inches, and the cut-out iPod mini devices measure 3.625 x 2 inches each.

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iLife. For the classroom. books (2003)

Two books with the same cover photo (three girls filming themsleves with a DV camera) are headed with “iLife. For the classroom.” and titled, Engage and motivate students with Apple’s new suite of integrated digital media software. The books are spiral bound, have a clear plastic cover, and five tabbed sections. One book is divided into the sections Language Arts/Literacy, Math, Science, Social Studies, and Other. The second version of the book replaces the “Other” tab with a “Step by Step” tab.

The first section of the book is printed in color and describes the iLife suite as “Tools that power today’s classroom.” Each tabbed section’s pages is printed in black and includes projects created by educators including a Project Description, Outcomes, Technology Skills, Tools and Resources, Assessment Suggestions, Tech Tips, and more.

Many of these activities were written by my friends who are teachers and Apple Distinguished Educators.

The pages measure 8.5 x 11 inches, are spiral bound, and the tabs add an extra 0.5 inch—making the full book 9 x 11 inches. Each section of these books is paginated separately. The March 2003 edition has approximately 68 pages and the June 2003 edition has approximately 82 pages.