MacBook Air M1 packaging (2020)

Traditionally, Mac purchases have included a cardboard envelope with basic instructions, other materials, and Apple logo stickers.

The 2020 M1 MacBook Air included a white cardboard envelope that measured 3.25 x 5 x 0.375 inches. The envelope used a fold-over tab at the top. The envelope was printed on the front with the words “Designed by Apple in California” and contained a trifold “manual” printed in color, a one-page notice that included safety information, and two Apple logo stickers.

The Apple logo stickers were printed in a metallic silver reminiscent of Space Gray, unlike the traditional white Apple logo stickers usually accompanying Apple devices.

The back of the envelope included the copyright date of 2020 and the part number 602-03390-A.

This particular version of this packaging was included with M1 MacBook Air laptops purchased in a five-pack bulk purchase in March 2021. These were the first version of MacBook Air laptops with Apple’s M1 chip.

#AppleTeacher vinyl stickers (2020)

Beginning in 2017, Apple Education created a program for teachers to learn Mac, iPad, and Apple apps in the context of classroom lessons and activities. Coding uses for the classroom were added later. The Apple Teacher program uses a series of “Everyone Can Create” and “Everyone Can Code” books (free downloads from Apple’s Book Store).

Teachers may take short online quizzes to earn badges in categories including: iPad, Pages for iPad, Keynote for iPad, Numbers for iPad, iMovie for iPad, GarageBand for iPad, Productivity with iPad, Creativity with iPad, Mac, Pages for Mac, Keynote for Mac, Numbers for Ma, iMovie for Mac, GarageBand for Mac, Productivity with Mac, Creativity with Mac, Coding Concepts, Swift Playgrounds App, Swift Code, and Coding in the Classroom.

According to Apple’s website:

“Apple Teacher is a free professional learning program designed to support and celebrate educators using Apple products for teaching and learning. As an educator you can build skills on iPad and Mac that directly apply to activities with your students, earn recognition for the new things you learn, and be rewarded for the great work you do every day.”

These vinyl stickers are printed with the hashtag #AppleTeacher (in Apple’s San Francisco font) in a variety of colors. These were available at technology conferences for attendees who visited the Apple “Playground” to learn about the Everyone Can Create and Everyone Can Code programs for schools. Each sticker sheet measures 1.125 x 5 inches. Removed from the backing they measure approximately 0.625 x 4.625 inches.

I earned the Mac and iPad Apple Teacher badges the first week the program launched.

Sources: Apple, Apple Teacher

iMac Pro guide and accessories (2019)

Instead of sending a manual with Mac devices, Apple includes this 2-page brochure that provides a diagram of the ports, power button, camera, basic macOS features, list of accessories, charging instructions for the keyboard and mouse, and URLs to access the online “manual” (iMac Pro Essentials guide) and support. In addition, Apple includes two complimentary Apple logo stickers and a microfiber screen cloth.

The Apple logo stickers that shipped with the iMac Pro—and other “Pro” Mac devices—are black. Other Apple logo stickers are most often white.

All these items are enclosed in a custom white cardboard envelope. The envelope measures 3.75 x 4.5 inches and is approximately 0.1875 inch thick.

one to one personal training Apple Store brochure (2007)

This brochure described the Apple Store’s “one to one” personal training services in 2007. The brochure reads:

“There’s no better way to learn more, or learn it faster, than with one-to-one personal training sessions at the Apple Store. Our trainers—experts in all things Apple—create a program customized to your level of experience. You can choose individual sessions covering everything from getting started on a Mac to making more out of your memories. Or explore any topic you like. Personal training sessions are designed to move at your pace and provide the support end guidance you need, whether you are new to Mac or ready to master the latest pro software.”

The lessons included: Getting Started on your Mac, Mac 101, Digital Photography, Moviemaking, Podcasting, Building Your Website, and Present and Publish.

This brochure is stapled and measures 4.25 x 6.5. All spreads are 2 pages, except the last fold-out, 3-page spread.

Tiger World Premiere brochure (2005)

This Tiger World Premiere brochure was given at Apple stores the evening of the “Tiger,” Mac OS X, version 10.4, operating system’s release. A giveaway accompanied the event. The front of the brochure reads: “Win a PowerBook G4, an iPod, or other prizes. Friday, April 29, 6 p.m. to midnight.”

The back of the brochure has the headline: “Rethought. Reengineered. Reborn.” Several of Tiger’s “over 200 new features” are highlighted below, including: Spotlight, iChat AV, Automator, .Mac, Dashboard, Safari RSS, QuickTime 7, and Mail.

Upon release, Tiger cost $129.95. While Tiger was the current Mac OS, Apple transitioned to Macs with Intel chips. Therefore, Tiger was the first Mac OS to support the Intel architecture on Mac. Tiger was preceded by Mac OS X 10.3 Panther and succeeded by Mac OS X 10.5 Leopard.

This 1-page brochure measures 4.25 x 8.75 inches and was printed with metallic ink.

iTunes Apple Store brochure (2003)

This iTunes Apple Store brochure from 2003 announced an iPod giveaway. The cover is bright green with the iconic “silhouette” design featuring a person dancing in black silhouette carrying a white iPod and wearing white Apple wired earbuds. The cover reads:

“iTunes. It’s the world’s best jukebox software. It’s for Mac and Windows. It’s free. And it could win you an iPod.”

The back of the brochure has the headline “iTunes. Ready. Set. Download.” It includes the directions to set up iTunes online, thereby automatically entering to win an “iPod-a-day” until December 23, 2003.

This 1-page brochure measures 4.25 x 8.75 inches.

iPod “Take One” Apple Store brochure collection (2004)

iPod “Take One” store brochures (2004)—Each of these set of three 1-page brochures measures 4.375 x 6.5 inches and features an iPod (“Actual Size”) on the front with a bright pink, bright green, or bright blue background. The back features a photo of the back of the iPod photo with a description of features in an ink color that matches the front. The iPod image is perforated and can be punched out.

iPod mini “Take One” store brochure (2004)—This 1-page brochure measures 4.375 x 6.5 inches and features a pink iPod mini on a white background on the front with various features highlighted. The back has a quirky suggestion about naming playlists and a photo of the back of the iPod mini. The iPod mini image is perforated and can be punched out.

iPod “Take One” Apple Store brochure collection (2005)

iPod photo “Take One” store brochures (2005)—Each of these set of three 1-page brochures measures 4.375 x 6.5 inches and features an iPod photo (30GB and 60GB) on the front along with a closeup of the color screen. There are three versions of this design: a green-to-blue gradient background, a yellow-to-green gradient background, and a pink-to-yellow gradient background. The back features a photo of the full iPod photo with a Photo Library on the screen and descriptions of the iPod’s features.

iPod nano “Take One” store brochure (2005)—This 1-page brochure measures 4.375 x 6.5 inches. The front shows a hand holding an iPod nano between the thumb and forefinger with the headline “1,000 songs. Impossibly small. iPod nano.” on a black background. The back has a white background, pictures both a white and black iPod nano, and describes the device’s features.

iPod shuffle “Take One” store brochure (January 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an iPod shuffle on a bright green background on the front with a stylized “shuffle” graphic in light green in the background. The back describes the iPod shuffle, shows the back of the device (“Actual Size”), and pictures line drawings of four available Apple accessories: Sport Case, Dock, Armband, and Battery Pack.

Mac “Take One” Apple Store brochure collection (2005)

Mac mini (original) “Take One” store brochure (January 2005)—This 1-page brochure measures 4.375 x 6.5 inches. The front features a photo of the Mac mini and the headline “The most affordable Mac ever.” on a white background. The front also includes a diagram of the Mac mini set up with “your existing keyboard, mouse, and display.” and the iLife logo. The back has the headline “Moves at the speed of life.” and includes specifications of the two available configurations. The back has the headline “Introducing Mac mini” and includes a photo of the back of the computer (presumably to show its ports) and specifications of the two available configurations.

eMac “Take One” store brochure (May 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an eMac on a white background on the front with various features highlighted. The back has the headline “Fast. Affordable. Simply amazing.” and includes specifications of the two available configurations.

Mac mini “Take One” store brochure (July 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features a Mac mini on a light blue background on the front with various features highlighted. The back has the headline “Full featured, compact, Mac mini” and includes a photo of the back of the computer (presumably to show its ports) and specifications of the two available configurations.

iBook G4 “Take One” store brochure (July 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an iBook G4 on a light blue background on the front with various features highlighted. The back has the headline “Moves at the speed of life.” and includes specifications of the two available configurations (12-inch and 14-inch).

iMac G5 “Take One” store brochure (October 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features the headline “The new iMac G5” on a gray-blue background on the front. The front photo shows a hand holding a white Apple Remote pointing at the iMac G5 screen with the Front Row (media) interface. The back includes specifications of the 17- and 20-inch configurations.