This brochure for the original Apple TV features a cover with a white iMac with a cutout screen revealing a frame from the Pixar movie Cars and the headline “If it’s on iTunes,”
Open, the phrase is completed “it’s on TV. Presenting Apple TV.” Inside, the same Cars frame is used, but revealed to be playing on a TV connected to an Apple TV device. Also inside, the Apple TV is explained as a three-part system including an iTunes download, wireless sync, and watching on TV.
The back cover shows Technical Specifications, ports, and other information.
This iPod brochure from 2005 uses the unique, play-on-words title, “EncycliPodia,” a mash-up of the words “encyclopedia” and “iPod.” The cover is understated in light blue with a small Apple logo in the corner and the title in the Apple Myriad font.
The 2-page spreads at the beginning of the brochure feature iPod devices on a color background on the left page and text and diagrams on the facing right page on a white background. Many of the iPod photos specify that they are actual size.
After the iPod devices are outlined, the EncycliPodia presents 2-page spreads of accessories on a light blue background, including “In the Car Accessories,” “At Home Accessories,” “On the Go Accessories,” and “Apple Accessories.”
The back cover features a grid titled “Which iPod are you?” Among other information, each iPod model is identified by size—“About the size of:” iPod shuffle: pack of gum iPod mini: cell phone iPod: deck of cards
The brochure measures 7 x 7 inches and has 10 pages.
This brochure is titled “Where do ideas come from?” and the cover features icon-size images of a QuickTake digital camera, an Apple inkjet printer, an Apple scanner, an Apple laser printer, and an Apple display. The first 2-panel spread reveals a statement about creativity interspersed with the same icons. The copy reads:
“Creativity begins with your imagination. You have an idea and you want to see it. You start with words, but words alone don’t express it, so you decide to add a few quick photographs. And maybe an illustration or two from a rare book you found at the library. Now you’re ready to see the results on paper, so you point! click! print. But something’s missing. Hmmm… Color! Voilà! Apple Imaging Products. Run wild.”
The brochure opens into 4-panel horizontal spreads that outline Apple product lines including printers, displays, scanners, digital cameras, printer supplies, and digital camera supplies.
Folded, this brochure measures 3.875 x 8.75 inches.
In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.
This magazine insert’s cover is all white with black text (in Apple Myriad Bold) that asks, “What’s the difference between a Mac and a PC?” Inside, the left panel answers with the question: “Where do we begin?” and the copy:
“PCs are for the stuff we have to do, like pie charts and spreadsheets. Macs are for the stuff we want to do, like photos, music and movies. On a PC, viruses and crashing are “normal.” On a Mac. Everything just works the way it should. And unlike PCs, a Mac comes ready to do all the things you want, the day you bring it home. Sound like differences you could get used to? Read on.”
The right panel of the insert provides a 5.375-inch square “insert-with-in-an-insert” accordion-folded brochure glued in place. Panels feature either full-color iMac screens showing Mac features, photos of other Macs (MacBook, MacBook Pro, Mac mini), and one panel has the headline, “Why you’ll love a Mac.” followed by additional text.
The back cover features two quotes from prominent journalists.
Folded, the insert measures 7.75 x 10.75 inches. Fully unfolded, the inside brochure measures 32.25 inches wide.
In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.
This early magazine insert example is an advertisement for the Macintosh PowerBook G3 laptop. The images on the front, back, and inside covers are photographed with stunning black backgrounds using shadows and light to reveal interesting aspects of the laptop’s design. The cover reads, “We rewrote the book.”
Open, the 2-panel spread includes the copy: “Presenting the new PowerBook G3. It’s been rethought and reengineered from cover to cover. It’s sleek. It’s intelligent. It’s endlessly adaptable. Oh, and one other thing.”
The insert fully opens to reveal a mini-poster with a white background that shows an open PowerBook G3 with a screen showing a shark with teeth bared and the headline, “It eats Pentium notebooks for lunch.”
The back page lists product specifications with the headers “Good,” “Better,” and “Best” to represent the three configurations available.
Folded, the size of the insert is 7.5 x 10.25 inches. Fully unfolded the mini-poster is 15 x 20.5 inches.
In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were like “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.
This example is an advertisement for the new (at the time) iPod. The headline on the cover reads, “Say hello to iPod.” An iPod is pictured along with its earbuds.
Open, the 2-page spread reveals the right panel with an iBook running iTunes and the headline “1,000 songs on your Mac.” A dotted line labeled “Super-fast FireWire auto-updating” connects to the (actual size) image of the iPod on the right panel with the headline, “1,000 songs in your pocket.”
The back panel features several iPod screens depicting the iPod user interface (on the LCD grayscale display).
Folded, the size of the insert is 7.5 x 10.5 inches. Fully unfolded it is 15 inches wide.
In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.
The front page of this advertisement is just the words (in the Apple Garamond font) “Get a new Mac for $99.” with the Apple logo.
The 8-page folded and stapled insert opens to the first 2-page spread showing a Mac OS 8.5 CD in a hand with the headline, “Introducing our most powerful Macintosh yet. (Shown actual size.).” The center spread highlights Sherlock, Apple’s then-new search tool. The final spread highlights new Mac OS features for PowerPC Mac models.
The back cover shows the software box and the headline, “Small investment, big return.”
Folded, the size of the insert is 7.5 x 10.5 inches.
In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.
This insert is an advertisement for the original blueberry iBook. The cover has no words, just a photo of the lid of the blueberry iBook. Inside, the ad shows an open iBook with a screen that reads, “Say hello to iBook.” and includes a photo of the earth (perhaps to represent the World Wide Web) and various icons and short descriptions of iBook features. The back cover shows the bottom of the iBook.
Interestingly, the actual iBook could not open and lay flat as this advertisement suggests. However, the simplicity of the overall image is very effective since you could open and close the ad just like you would a laptop.
Folded, the size of the insert is 7.875 x 10.5 inches. Unfolded, the insert is 15.75 inches tall.
This Apple Desktop Publishing brochure from 1986 is titled “To find out how people like you are improving their looks….” The title is followed by black-and-white portraits with the captions Publisher, Graphic Director, Senior Designer, and Consultant. When opened, the phrase is completed by the words “just look.” along with more portraits.
The brochure follows a pattern showing each two-panel spread with a portrait, headline, quote, short story of how Apple is used, and a full color image. Many images span across the two panels and the text wraps around them. The back panel specifies that “Portraits in this brochure were created using Macintosh, LaserWriter, and MacVision. Additional hardware may be required.”
MacVision was a third-party hardware product. According to 32by32, “Koala MacVision was a $400 combination hardware/software interface to digitize still frames from a video camera or VCR. The MacVision box plugged into either the Printer or Modem port.” The software was written by Bill Atkinson, one of the original Macintosh creators and developer of HyperCard.
Folded, this brochure measures 3.75 x 8.375 inches.
This quad-fold brochure from 1996 is titled “An Overview of Apple Products” with the subtitle “Choosing the system that’s right for you.” The opening 2-panel spread is an overview of the brochure with the headline “Apple Macintosh: Ease-of-use, power, compatibility, and multimedia.”
Fully unfolded, the brochure reveals 4-panel spreads that alternate between a photo featuring a product and overview, followed by a spread with a product specifications grid. The sections include: Macintosh Performa and Power Macintosh Computers, Macintosh PowerBook Computers, Displays and Printers, and Apple Servers and Services.
The end pages of the brochure shift focus to discuss ways to use Apple products. Each category uses a four-panel spread and includes Communications, Multimedia, and Publishing. These last three sections include several Apple peripherals from the time, including the GeoPort Telecom Adapter Kit, the Newton MessagePad 130, AppleCD 600e/600i drives, AppleDesign Powered Speakers II, Apple ColorOne Scanners, and QuickTake 150 digital cameras.
Folded, this brochure measures 3.875 x 8.25 inches. I also have a similar version of this brochure from 1995 with product specifications from that year.
