In the early 2000s, Apple Stores provided printed brochures to customers to announce their upcoming in-store events. Flagship Apple Stores, such as North Michigan Avenue (Chicago, IL) and Ginza (Tokyo, Japan), used full-color, fold-open designs that featured stunning photography and many events. Smaller stores, such as Woodfield (Schaumburg, IL), used a more basic design.
This collection of Apple Store Event Guides includes three stores from 2003 and 2004.
Apple Store North Michigan Avenue Events June 27–July 31, 2003
The flagship store Apple Store, North Michigan Avenue, then located at 679 North Michigan Avenue, promised “The ultimate Apple experience.” The cover of this brochure invited Apple Store visitors to “Celebrate the grand opening of the Apple Store, North Michigan Avenue, the most amazing Apple Store yet. Grand opening events include appearances by a guest musical artist, DJs, and performers, as well as presentations about digital photography, music, and so much more.”
Indeed, a series of “Made on a Mac” talks listed thirteen different speakers, including rock legends Cheap Trick. Each night also included “music demonstrations featuring a different musical guest.” The Music Nights included a performance and demo of the iPod and iTunes Music Store.
Folded, this brochure measures 4.25 x 8.5 inches.
Apple Store North Michigan Avenue Calendar of Events September 2003
The Apple Store North Michigan Avenue Calendar of Events for September 2003 included features in the Apple Studio Series offering in-depth, personalized instruction; offers on HP printers; a synopsis of Final Cut apps; descriptions of store services; and an extensive schedule of events in the Theater, Studio, and Genius Bar. The brochure includes a “More than a store” description:
“We’ve taken everything we learned from our other stores and designed the ultimate Apple Store especially for you. It’s filled with the full range of Apple products and accessories, including the entire iPod family, and a selection of digital cameras, camcorders, and other products. We offer more than 300 unique educational events every month, covering every aspect of the Mac. We even put in our first-ever Internet Café with 16 computers where you can check your email and experience the Mac at your own pace.”
Folded, this brochure measures 4.25 x 8.5 inches.
Apple Store Woodfield Calendar of Events: May/June 2003
This more subdued brochure folded sideways into four panels. The cover stated: “Join us for a variety of unique and educational presentations, demonstrations, and workshops throughout the year—all free of charge—and discover how to take full advantage of Mac products and solutions.” It also included a daily calendar of events and described Apple Presentations and Apple Workshops that were offered in the store. This brochure also described the now defunct “Mac Pac” service: “Mac Pac is a complete service solution that helps you get started on your Mac and keeps you going.”
Folded, this brochure measures 4.25 x 8.75 inches.
Apple Store Ginza Calendar of Events June 2004
The Apple Store Ginza in Tokyo is another flagship Apple Store. This brochure was similar to the North Michigan Avenue brochure and offered its own unique “More than a store” statement:
“The Apple Store, Ginza, brings one of America’s most exciting new shopping experiences to Tokyo. Here you will find four full floors dedicated to Apple’s legendary products, including our full line of computers, the entire iPod family, and the iSight web camera, as well as digital cameras and camcorders that work perfectly with a Mac. You’re invited to check your email and try out iChat AV at the Internet Cafe. Attend a free Mac workshop in our state-of-the art theater. Or get advice at our Genius Bar. As your neighbor, Apple is honored to have you as our guest.”
The back of the brochure highlighted each of the store’s 5 floors:
1F: Home, Pro
2F: Genius Bar, Movies, Music, Photo
3F: Theater
4F: Accessories, Software, Kids, Internet Café
5F: Studio Training Center
Folded, this brochure measures 4.25 x 8.5 inches.
