This Mac OS 8 Demo Tour CD is in its original cardboard envelope packaging. It contains a single CD that touts Mac OS 8’s “Performance, Ease of use, Internet, Multimedia, Compatibility, Information, Personalization, and Dependability.”
This CD Contains all the files and applications to deliver a Mac OS 8 Demo experience. Upon inserting the CD-ROM, the user is presented with a Mac OS 8 graphic and three icons: Mac OS 8 Demo Read me QuickTime 2.5
Double-clicking the Mac OS 8 Demo icon would launch the demo file. Double-clicking “Read me” would open the SimpleText application and provide directions on how to use the Demo application and list the system requirements of the Demo. The QuickTime 2.5 folder contained an installer for QuickTime 2.5, in case the Macintosh had an earlier version installed. Created in 1991, QuickTime is the multimedia framework developed by Apple to handle various formats of digital video, picture, sound, panoramic images, and interactivity.
This collection includes Apple Store holiday guide brochures from three different years. Two items from 2007 include a gift guide and a brochure. A 2010 and 2012 gift guide are also included.
Apple Store 2007 Holiday Gift Guide (2007)
2007 was the first holiday season with the iPhone, and unsurprisingly, it is featured prominently. Upon opening, the copy reads “Were they really, really good this year?” under a photo of the original iPhone. Inside, an iPhone panel shows eight different accessories including the Apple Bluetooth Headset, an AirPort Extreme base station, an earphone, a cable, a charger, and device protection. The other panels include Mac and iPod along with 16 accessories and software ideas. Folded, this full-color gift guide measures 4.25 x 10 inches.
Let the holidays begin (2007)
Also for 2007, a slightly larger, bright red, two-panel brochure announces a “special one-day Apple shopping event” that occurs on Black Friday, but never mentions “Black Friday.” This brochure measures 4.25 x 10.5 inches.
Apple Store Gift Guide Holiday 2010
The Gift Guide for Holiday 2010 features a colorful arrangement of iPod nano devices (square with a color screen). When first opened, two iPod touch devices are shown with the iPod nano devices with the tag line “If it’s on their list, it’s in our store.” Inside, four panels feature gift categories including iPhone, iPad, Mac, and iPod—each with service, software, and accessory suggestions. This full color brochure measures 4.25 x 10 inches.
Apple Store Holiday Gift Guide (Japan, 2012)
Finally, this 2012 Gift Guide from Japan is bright red and features four iPad devices with red Smart Covers arranged to resemble ribbons wrapping a package with a tag that translates to “Gift Guide.” When opened, iPad and iPod devices are shown with text that translates to “A perfect gift is not limited to one.” Inside, each of four panels is dedicated to iPad, iPhone, iPod, and Mac. Several accessories and services are shown under each product as gift suggestions. This full color brochure measures 4.25 x 10 inches. This Gift Guide is written in Japanese.
In the early 2000s, Apple Stores provided printed brochures to customers to announce their upcoming in-store events. Flagship Apple Stores, such as North Michigan Avenue (Chicago, IL) and Ginza (Tokyo, Japan), used full-color, fold-open designs that featured stunning photography and many events. Smaller stores, such as Woodfield (Schaumburg, IL), used a more basic design.
This collection of Apple Store Event Guides includes three stores from 2003 and 2004.
Apple Store North Michigan Avenue Events June 27–July 31, 2003
The flagship store Apple Store, North Michigan Avenue, then located at 679 North Michigan Avenue, promised “The ultimate Apple experience.” The cover of this brochure invited Apple Store visitors to “Celebrate the grand opening of the Apple Store, North Michigan Avenue, the most amazing Apple Store yet. Grand opening events include appearances by a guest musical artist, DJs, and performers, as well as presentations about digital photography, music, and so much more.”
Indeed, a series of “Made on a Mac” talks listed thirteen different speakers, including rock legends Cheap Trick. Each night also included “music demonstrations featuring a different musical guest.” The Music Nights included a performance and demo of the iPod and iTunes Music Store.
Folded, this brochure measures 4.25 x 8.5 inches.
Apple Store North Michigan Avenue Calendar of Events September 2003
The Apple Store North Michigan Avenue Calendar of Events for September 2003 included features in the Apple Studio Series offering in-depth, personalized instruction; offers on HP printers; a synopsis of Final Cut apps; descriptions of store services; and an extensive schedule of events in the Theater, Studio, and Genius Bar. The brochure includes a “More than a store” description:
“We’ve taken everything we learned from our other stores and designed the ultimate Apple Store especially for you. It’s filled with the full range of Apple products and accessories, including the entire iPod family, and a selection of digital cameras, camcorders, and other products. We offer more than 300 unique educational events every month, covering every aspect of the Mac. We even put in our first-ever Internet Café with 16 computers where you can check your email and experience the Mac at your own pace.”
Folded, this brochure measures 4.25 x 8.5 inches.
Apple Store Woodfield Calendar of Events: May/June 2003
This more subdued brochure folded sideways into four panels. The cover stated: “Join us for a variety of unique and educational presentations, demonstrations, and workshops throughout the year—all free of charge—and discover how to take full advantage of Mac products and solutions.” It also included a daily calendar of events and described Apple Presentations and Apple Workshops that were offered in the store. This brochure also described the now defunct “Mac Pac” service: “Mac Pac is a complete service solution that helps you get started on your Mac and keeps you going.”
Folded, this brochure measures 4.25 x 8.75 inches.
Apple Store Ginza Calendar of Events June 2004
The Apple Store Ginza in Tokyo is another flagship Apple Store. This brochure was similar to the North Michigan Avenue brochure and offered its own unique “More than a store” statement:
“The Apple Store, Ginza, brings one of America’s most exciting new shopping experiences to Tokyo. Here you will find four full floors dedicated to Apple’s legendary products, including our full line of computers, the entire iPod family, and the iSight web camera, as well as digital cameras and camcorders that work perfectly with a Mac. You’re invited to check your email and try out iChat AV at the Internet Cafe. Attend a free Mac workshop in our state-of-the art theater. Or get advice at our Genius Bar. As your neighbor, Apple is honored to have you as our guest.”
The back of the brochure highlighted each of the store’s 5 floors: 1F: Home, Pro 2F: Genius Bar, Movies, Music, Photo 3F: Theater 4F: Accessories, Software, Kids, Internet Café 5F: Studio Training Center
The 1997 Apple MacAdvocate CD-ROM is a marketing CD from Apple designed to allow Macintosh fans to convince other computer users to consider buying a Macintosh.
The inside of the CD explains the purpose of the CD:
Are you a MacAdvocate?
Do you plan your winter and fall vacations around the San Francisco and Boston MacWorld shows? Do you find yourself looking at Windows PC users and asking, “Why would they buy one of those without looking at a Mac?” If you answered yes you probably are a MacAdvocate. Welcome to the club. As a fellow MacAdvocate, we want to provide you with the materials you need to win others over to the Macintosh—and the freedom it represents. That’s why we created this CD. The 1997 MacAdvocate CD features all kinds of tools—such as product sheets, technology showcases, research studies, interactive demos, and system updates—you need to dazzle your friends and help you make the case that Macintosh is, simply put, the best personal computer you can buy. We’ve also included a couple of surprises, just to keep things interesting. So pop this CD into your local Macintosh and have a look. And feel free to give it to any of your Windows friends (yes, it runs on PCs too). Because, after all, if we don’t show them, who will?
My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.
Apple DVDs from 2010 include:
Mac OS X Snow Leopard iLife & iWork Demo Content DVD, Disc 1 of 3 (L421817A-US, October 2010)
Aperture 3 Install DVD (Version 3.0, 0Z691-6601-A, 2010)
iLife Install DVD (Version 11, 2Z691-6679-A, 2010)
Mac OS X Snow Leopard Install DVD (Version 10.6.3, 2Z691-6634-A, 2010)
iLife Install DVD, Version 11, Not for resale
Mac OS X, Snow Leopard, iLife & iWork, Demo Content DVD, Disc 1 of 3, Not for resale
Mac OS X, Snow Leopard, iLife & iWork, Demo Content DVD, Disc 2 of 3, Not for resale
