Tag: guide

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Macintosh Resource Guide, Vocational Education (1992)

This Apple Resource Guide booklet focused upon K–12 Vocational Education. The book opens with Apple’s case for using “Technology to Change Vocational Education:”

“As the SCANS Report notes, the personal computer ‘has reconfigured the world of work as has perhaps no other invention since electricity or the assembly line.’ The nature of work is changing as is the ‘foundation needed to find and hold a good job.’ Technology holds a promise, not only of new kinds of work, but also of the means of attaining the skills and capabilities that will permit our work force to accomplish those tasks.”

Released in 1991, “The Secretary’s Commission on Achieving Necessary Skills (SCANS) examined the demands of the workplace and whether young people were capable of meeting those demands. Specifically, SCANS determined the level of skills required to enter employment” (United States Department of Labor).

In the next section of Apple’s booklet, the section titled “Why use the Macintosh computer?” lays out a use case for Macintosh in Vocational Programs. Three reasons include: “The software is easy to learn,” “It’s idea for graphics,” and “It helps build the foundations—and more.”

The book is primarily comprised of six case studies about vocational education programs across the United States that use Macintosh. Schools that are profiled include:

  • Delta County School District—District Planning Provides Computers and Opportunitites at All Schools
  • Auburn High School—Industrial Technology Benefits from Computer Technology
  • Butler Middle School—Learning the Engineering Behind the Magic of Technology
  • Walter Biddle Saul High School of Agricultural Sciences—Computer Links Agriculture and Business in Philadelphia School
  • Tulsa County Area Vocational-Technical School District #18—Educational Enhancement Center Serves All Students with Technology
  • Burkburnett High School—Business Class Keeps Curriculum and Technology Current

The booklet concludes with a series of Resources for Using Technology in Vocational Education.

The booklet measures 8.5 x 11 inches and is printed in black.

Source: Apple, United States Department of Labor

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Macintosh Resource Guide, K–12 Business Education booklet (1992)

This Apple Resource Guide booklet focused upon K–12 Business Education. The book opens with Apple’s case for using Macintosh in Business Education programs for “Meeting the Challenges with Technology.” It reads:

“In today’s competitive global economy, business education is more important than ever before. The need for trained, skilled workers is growing rapidly, but nearly half of all students who complete high school still do not continue on with their education. These students need—and want—preparation in the skills that will enable them to earn a living right out of high school.”

The next section, Why use the Macintosh computer?, lays out a use case for Macintosh in business education.

“A growing number of business education teachers have selected the Apple Macintosh as the standard microcomputer for their classrooms. For them, the choice was clear… The software is easy to learn… It’s powerful and easy to use.”

The book is primarily comprised of six case studies about business education programs across the United States that use Macintosh. Schools that are profiled include:

  • Abilene High School—New Technology Tools Transform a Business Department
  • Enterprise Village—The Enterprise Village Experience
  • Marcos De Niza High School—Student Entrepreneurs Develop Business Plans
  • Steel Valley Senior High School—Macintosh Moves Steel Valley High Into Office of the Future
  • Trinity High School—Making Connections in Business Law
  • Yarmouth High School—A Small Department Manages Big Innovations

The booklet concludes with a series of Resources for Using Technology in Business Education.

The booklet measures 8.5 x 11 inches and is printed in black.

Source: Apple

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Mac OS X Panther, Version 10.3, installer CDs and guides (2003)

Mac OS X Panther, Version 10.3, was the fourth major release of the Mac OS X [ten] operating system, and the second to be referred to by its codename, “Panther,” in its product marketing. Previous versions were codenamed “Cheetah” (Version 10.0) and “Puma” (Version 10.1), but they were referred to only by their version numbers. Version 10.2 was publicly announced as “Jaguar,” and this version, 10.3, continued the “big cat” codenames with “Panther.”

According to Apple, “Panther delivers more than 150 breakthrough new features including a completely new Finder that provides one-click access to a user’s favorite files and folders; Exposé, a revolutionary new way to instantly see all open windows at once; and iChat AV, a complete desktop video conferencing solution for business, education and consumers.”

This set includes all installer CDs and a set of three 7.5 x 9-inch booklets, including installation directions, the software license, and a “Welcome to Panther” booklet describing the operating system’s main features. The set is packaged in a 8.25 x 9.25-inch clear plastic envelope.

When it was released on October 24, 2003, this Mac OS X upgrade cost US$129.

Source: Apple

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Macintosh Products Guide CD (Spring 1999)

This CD was packaged in an orange sleeve from the ADC (Apple Developer Connection). The packaging lists the contents:

Macintosh Products Guide

“Have you ever wondered if the right software or hardware existed to perform a specific task on your Mac? Or have you heard about some of the latest products for your Mac and wished you had a convenient resource to learn more about them?

On this CD you’ll find Apple’s Macintosh Products Guide, the only tool you need to help you locate information on over 12,000 software and hardware products for the Macintosh platform. Here you’ll learn about the hottest products available for your Mac, including games, productivity applications, printers, scanners, image editing applications, utilities, digital cameras, USB peripherals for the iMac, and much, much more. And many of the products listed in the Macintosh Products Guide have direct links for easy online purchase.

We’re sure you’ll find the Macintosh Products Guide on the web an invaluable resource for all your product information needs—one you’ll turn to again and again. With that in mind, be sure to visit the Macintosh Products Guide web site for the latest information on the wide range of products available for your Mac. Point your browser to www.apple.com/guide.”

Source: Apple

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Macintosh Educational Software Guide 1992 (3.5-inch disk, 1992)

The 3.5-inch floppy disk was used in the very first Macintosh computer in 1984 after its initial introduction by Sony in 1981. By 1992 the format had evolved several times and was used as a relatively inexpensive and reliable way to share digital files before the Internet. At the time, the CD-ROM was gaining popularity, but most users had access to 3.5-inch floppy drives.

This Macintosh Educational Software Guide from 1992 contains a compressed HyperCard Stack.

HyperCard was a software application and development kit for Apple computers that allowed users to create and/or read hypermedia documents, a format that was used before the World Wide Web. The system was developed and used extensively between 1987 and 1994, and retired in 2004.

According to its accompanying envelope—found digitally, but not a part of my collection:

The “MacEduGuide ’92” compressed HyperCard stack on this floppy disk includes information about more than 1,300 software programs for students, teachers, and administrators in K-12 schools. Each product listing includes the following information:

  • Product description
  • Publisher’s name, address, and phone number
  • Education pricing (when available)
  • Grade range
  • System requirements
  • Additional items included with the software
  • Product review citations in educational software journals
  • Publisher’s policies (copy protection, site licensing, 90-day free trial, and so on)

The special features of this stack allow you to search for information using any combination of elements: title, publisher, subject and topic, specific grade or grade range, and system requirements.

You can print any or all of the product lists and product information. The “mailer” button that appears with each product description allows you to print a letter to the publisher requesting additional information.

Further, the HyperCard Stack was compressed using the .sea compression method popular at the time for Macintosh computers. While Windows primarily used .zip for compression, Apple used .sea (Self Extracting Archive). The format was built into the Macintosh Operating System at the time and did not require a “helper app” to open and decompress the file.

Sources: Macintosh Repository, Wikipedia (floppy disk, HyperCard, archive formats)

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Apple Watch Sizing Guide (2021)

Beginning in 2020 Apple began offering Apple Watch band designs that were specifically sized to wrists. These bands included the Apple Watch Solo Loop and the Apple Watch Braided Solo Loop. These Apple Watch bands were available in sizes 1–12.

In order to allow individuals to determine their Apple Watch Band size, Apple provided three methods:

1. Printable Tool (online PDF)

2. Everyday items (using a “tailor’s measuring tape” or a narrow strip of paper)

3. Sizing Tool (in-store paper tool)

Options 1 and 2 were available online. After measuring your wrist, Apple provided an online converter that allowed users to enter their wrist size to a maximum of 10 15/16 inch (although the Solo Loop only fit wrists to a maximum of 8 2/16 inches).

This Sizing Tool was available to Apple Store Customers. The tools includes the directions on the outer package, instructing individuals through diagrams to open the package, peel back an adhesive dot, wrap the tool around the wrist, and determine the band size based upon the location of arrows printed on the Sizing Tool. 

This example is unopened and was obtained at the Apple Store Michigan Avenue in Chicago in December 2021.

Source: Apple (Solo Loop, Sizing Guide)

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iMac Pro guide and accessories (2019)

Instead of sending a manual with Mac devices, Apple includes this 2-page brochure that provides a diagram of the ports, power button, camera, basic macOS features, list of accessories, charging instructions for the keyboard and mouse, and URLs to access the online “manual” (iMac Pro Essentials guide) and support. In addition, Apple includes two complimentary Apple logo stickers and a microfiber screen cloth.

The Apple logo stickers that shipped with the iMac Pro—and other “Pro” Mac devices—are black. Other Apple logo stickers are most often white.

All these items are enclosed in a custom white cardboard envelope. The envelope measures 3.75 x 4.5 inches and is approximately 0.1875 inch thick.

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Getting Started: A guide for your Apple Mobile Learning Lab (Apple Education, 2006)

In the book Getting Started: A guide for your Apple Mobile Learning Lab, Apple Education outlines the necessary steps to successfully implement a mobile computer cart outfitted with laptops, Wi-Fi, and other equipment. The book also provides basic training on Mac apps and gives ideas about how to use the laptops in the classroom.

The introduction states:

“This guide is designed to help you get started right away using the Apple Mobile Learning Lab in your classroom. It includes suggestions that can help you with setting up, maintaining, and managing your mobile lab, as well as many ideas for great ways to use these powerful tools in your classroom. The information in this guide has been provided by teachers who have extensive experience using mobile labs in their classrooms.”

The chapters include:

  • Setting Up and Working with Your Mobile Lab
  • Using the Tools that Come with Your Mobile Lab
  • More Tools to Use with Your Mobile Lab
  • Additional Resources

This book measures 9 x 7.5 inches and has 51 pages.

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Apple Store holiday guides collection (2007, 2010, 2012)

This collection includes Apple Store holiday guide brochures from three different years. Two items from 2007 include a gift guide and a brochure. A 2010 and 2012 gift guide are also included.

Apple Store 2007 Holiday Gift Guide (2007)

2007 was the first holiday season with the iPhone, and unsurprisingly, it is featured prominently. Upon opening, the copy reads “Were they really, really good this year?” under a photo of the original iPhone. Inside, an iPhone panel shows eight different accessories including the Apple Bluetooth Headset, an AirPort Extreme base station, an earphone, a cable, a charger, and device protection. The other panels include Mac and iPod along with 16 accessories and software ideas. Folded, this full-color gift guide measures 4.25 x 10 inches.

Let the holidays begin (2007)

Also for 2007, a slightly larger, bright red, two-panel brochure announces a “special one-day Apple shopping event” that occurs on Black Friday, but never mentions “Black Friday.” This brochure measures 4.25 x 10.5 inches.

Apple Store Gift Guide Holiday 2010

The Gift Guide for Holiday 2010 features a colorful arrangement of iPod nano devices (square with a color screen). When first opened, two iPod touch devices are shown with the iPod nano devices with the tag line “If it’s on their list, it’s in our store.” Inside, four panels feature gift categories including iPhone, iPad, Mac, and iPod—each with service, software, and accessory suggestions. This full color brochure measures 4.25 x 10 inches.

Apple Store Holiday Gift Guide (Japan, 2012)

Finally, this 2012 Gift Guide from Japan is bright red and features four iPad devices with red Smart Covers arranged to resemble ribbons wrapping a package with a tag that translates to “Gift Guide.” When opened, iPad and iPod devices are shown with text that translates to “A perfect gift is not limited to one.” Inside, each of four panels is dedicated to iPad, iPhone, iPod, and Mac. Several accessories and services are shown under each product as gift suggestions. This full color brochure measures 4.25 x 10 inches. This Gift Guide is written in Japanese.

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Apple Store Events guides collection (2003, 2004)

In the early 2000s, Apple Stores provided printed brochures to customers to announce their upcoming in-store events. Flagship Apple Stores, such as North Michigan Avenue (Chicago, IL) and Ginza (Tokyo, Japan), used full-color, fold-open designs that featured stunning photography and many events. Smaller stores, such as Woodfield (Schaumburg, IL), used a more basic design.

This collection of Apple Store Event Guides includes three stores from 2003 and 2004.

Apple Store North Michigan Avenue Events June 27–July 31, 2003

The flagship store Apple Store, North Michigan Avenue, then located at 679 North Michigan Avenue, promised “The ultimate Apple experience.” The cover of this brochure invited Apple Store visitors to “Celebrate the grand opening of the Apple Store, North Michigan Avenue, the most amazing Apple Store yet. Grand opening events include appearances by a guest musical artist, DJs, and performers, as well as presentations about digital photography, music, and so much more.”

Indeed, a series of “Made on a Mac” talks listed thirteen different speakers, including rock legends Cheap Trick. Each night also included “music demonstrations featuring a different musical guest.” The Music Nights included a performance and demo of the iPod and iTunes Music Store.

Folded, this brochure measures 4.25 x 8.5 inches.

Apple Store North Michigan Avenue Calendar of Events September 2003

The Apple Store North Michigan Avenue Calendar of Events for September 2003 included features in the Apple Studio Series offering in-depth, personalized instruction; offers on HP printers; a synopsis of Final Cut apps; descriptions of store services; and an extensive schedule of events in the Theater, Studio, and Genius Bar. The brochure includes a “More than a store” description:

“We’ve taken everything we learned from our other stores and designed the ultimate Apple Store especially for you. It’s filled with the full range of Apple products and accessories, including the entire iPod family, and a selection of digital cameras, camcorders, and other products. We offer more than 300 unique educational events every month, covering every aspect of the Mac. We even put in our first-ever Internet Café with 16 computers where you can check your email and experience the Mac at your own pace.”

Folded, this brochure measures 4.25 x 8.5 inches.

Apple Store Woodfield Calendar of Events: May/June 2003

This more subdued brochure folded sideways into four panels. The cover stated: “Join us for a variety of unique and educational presentations, demonstrations, and workshops throughout the year—all free of charge—and discover how to take full advantage of Mac products and solutions.” It also included a daily calendar of events and described Apple Presentations and Apple Workshops that were offered in the store. This brochure also described the now defunct “Mac Pac” service: “Mac Pac is a complete service solution that helps you get started on your Mac and keeps you going.”

Folded, this brochure measures 4.25 x 8.75 inches.

Apple Store Ginza Calendar of Events June 2004

The Apple Store Ginza in Tokyo is another flagship Apple Store. This brochure was similar to the North Michigan Avenue brochure and offered its own unique “More than a store” statement:

“The Apple Store, Ginza, brings one of America’s most exciting new shopping experiences to Tokyo. Here you will find four full floors dedicated to Apple’s legendary products, including our full line of computers, the entire iPod family, and the iSight web camera, as well as digital cameras and camcorders that work perfectly with a Mac. You’re invited to check your email and try out iChat AV at the Internet Cafe. Attend a free Mac workshop in our state-of-the art theater. Or get advice at our Genius Bar. As your neighbor, Apple is honored to have you as our guest.”

The back of the brochure highlighted each of the store’s 5 floors:
1F: Home, Pro
2F: Genius Bar, Movies, Music, Photo
3F: Theater
4F: Accessories, Software, Kids, Internet Café
5F: Studio Training Center

Folded, this brochure measures 4.25 x 8.5 inches.