Tag: 2023

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Beats Studio Buds + (transparent, 2023)

Although Beats products are not Apple-branded, the Beats by Dr. Dre website states, “Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine… Beats was acquired by Apple Inc. in July 2014.” As an Apple collector, I have a small number of Beats products in my collection.

Beats describes the Studio Buds + on their website:

“Beats Studio Buds + custom acoustic platform packs powerful, balanced sound in a sophisticated, pocketable design. Reengineered acoustic venting improves audio precision and gently relieves pressure for a more comfortable all-day fit. Each bud is equipped with a two-layer transducer that flexes to deliver cleaner bass and ultra-low distortion. So whether you’re listening to music or taking calls, Studio Buds + deliver rich, immersive sound wherever you go.”

As a “sister” company to Apple, the Beats Studio Buds + offer the following “Enhanced Apple Compatibility:”

  • One-touch pairing—easy, one-touch setup instantly pairs with every device in your iCloud account
  • “Hey Siri”—simply say “Hey Siri” to activate your voice assistant
  • Find My—locate your lost earbuds on a map based on the last known connected location
  • Over-the-air updates—receive software updates and new features automatically

Beats also offer “Enhanced Android Compatibility:”

  • Google Fast Pair
  • Audio Switch
  • Find My Device

These earbuds offer many features, including:

  • Active Noise Cancelling (ANC)
  • Transparency mode
  • Up to 36 hours of total battery life (9-hour earbuds + 27-hour charging case)
  • One-touch pairing
  • Crisp, clear call performance from upgraded, voice-targeting mics
  • Sweat and water resistant earbuds (IPX4-rated)
  • Four soft eartip sizes
  • Spatial audio for Dolby Atmos
  • Pocket-sized charging case with USB-C connector

The case measures 2.55cm tall, 7.2cm long, and 5.1cm wide. Each bud measures 1.5cm tall, 2.05cm long, and 1.85cm wide. Each bud weighs 5g, and the entire product—2 buds and the case—weighs 59g.

My primary interest in this product was the design including the “transparent” color option. This was the first Apple-backed product released in a semi-transparent design in about 20 years (with the possible exception of updates of the originally Apple-designed Harman Kardon SoundSticks). Other notable transparent Apple products over the years have included the following:

  • iMac (CRT models, 1998–2003)
  • eMate 300 (1997–1998)
  • iBook (“clamshell” models, 1999–2001)
  • Power Macintosh G3 All-in-One (1998)
  • Power Macintosh G3 (Blue & White tower, 1999)
  • Studio Display (various LCD and CRT designs, 1998, 1999, 2000)

As a side-note, some may have forgotten that Apple’s LaserWriter 8500 (1997–1999) used light-green-tinted transparent plastics in its lower drawer and top paper feeder.

As mentioned above, Harman Kardon SoundSticks were reported to have been designed in partnership with Apple and have been available since 2000. Although the product has not changed significantly, it has been updated regularly (2004, 2009, 2012, and 2020).

Sources: Beats, Apple, Macworld, Fandom (LaserWriter 8500)

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iPhone FineWoven Wallet (Taupe, 2023)

This iPhone FineWoven Wallet is made from Apple’s “luxury” FineWoven material and includes Find My support. Apple described the Wallet:

“Designed with both style and function in mind, the new iPhone FineWoven Wallet with MagSafe is the perfect way to keep your ID and credit cards close at hand. It supports Find My, so you can be notified of your wallet’s last known location if it gets separated from your phone… The wallet features strong built-in magnets that allow it to effortlessly snap into place on the back of your iPhone. You can even stack it on top of a case with MagSafe to create a look that’s unique to you. The FineWoven wallet supports up to three cards and is shielded so it’s safe for credit cards.”

Further, Apple describes FineWoven as “durable microtwill” with a “soft, suedelike feel.” Apple continues, “The FineWoven material was also designed with the earth in mind — made from 68 percent post-consumer recycled content and significantly reducing carbon emissions compared to leather.”

Apple created FineWoven as a replacement to leather and since then, customer reviews of the material have been polarizing. Consumer Reports reviewed the material and its verdict was to not recommend accessories made from the material, stating that with typical use, they look “like a toddler has been chewing on it.”

The Consumer Reports tester, along with several other reviewers and consumers, report that FineWoven scratches easily, attracts lint, and stains with oil or grease—compared to the leather cases they replaced.

Apple provides a 4-step cleaning process for FineWoven using a liquid laundry detergent and reports that the “material may look different and show wear over time as the fibers get compressed with normal use.”

This FineWoven Wallet is Taupe, a shade of medium brown.

Sources: Apple (product, cleaning), Consumer Reports

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AirTag Leather Key Ring (Forest Green, 2023)

The AirTag Leather Key Ring was designed to contain an Apple AirTag, a small, disc-shaped accessory that uses Apple’s Find My network to easily locate items.

This color of the AirTag Leather Key Ring was among Apple’s final accessory offerings in leather when they discontinued the material’s use in 2023 due to environmental concerns. In a September 2023 press release, Apple reported, “Apple has…ended the use of leather across all of its product lines.”

According to Apple:

“The leather key ring is thoughtfully crafted from the finest materials. The stainless steel is as striking as it is strong, while the European leather is specially tanned and soft to the touch. And it fits snugly over your AirTag, so you never have to worry about it falling out.”

When the AirTag was released, “a wide range of Apple-designed AirTag accessories” were also available. Accessories included: a Polyurethane Loop, a Leather Loop, and a Leather Key Ring. In addition, Apple and Hermès introduced the AirTag Hermès with an “assortment of handcrafted leather accessories including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag.” The Hermès accessories were sold with a custom-engraved AirTag with the Hermès Clou de Selle logo.

This AirTag Leather Key Ring is Forest Green, shade of dark green.

Sources: Apple (Store; Newsroom: AirTag, Carbon Neutral)

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Apple Pencil USB-C (2023)

In October 2023, Apple released this new Apple Pencil USB-C model. At the time, this was the third Apple Pencil in the lineup. Apple described the Apple Pencil USB-C:

“Today, Apple is bringing more choice to iPad users with a new, more affordable Apple Pencil. With pixel-perfect accuracy, low latency, and tilt sensitivity, the new Apple Pencil is ideal for note taking, sketching, annotating, journaling, and more. Designed with a matte finish and a flat side that magnetically attaches to the side of iPad for storage, the new Apple Pencil pairs and charges with a USB-C cable.”

This Apple Pencil added the hover feature on M2 iPad models, “allowing users to sketch and illustrate with even greater precision.” The USB-C version of the Apple Pencil also added a new charging method to the Apple Pencil family—this time by sliding the end of the Pencil to reveal a USB-C charging port that both charges and pairs the Pencil.

The original Apple Pencil also used wired charging/pairing via Lightning port, while the Apple Pencil 2 used magnetic wireless charging/pairing. This Apple Pencil USB-C uses magnets to attach to the side of compatible iPad models for storage (like the Apple Pencil 2), but it does not charge.

As of June 2024, this Apple Pencil USB-C was compatible with the following iPad models:

  • iPad Pro 13-inch (M4)
  • iPad Pro 11-inch (M4)
  • iPad Air 13-inch (M2)
  • iPad Air 11-inch (M2)
  • iPad (10th generation)
  • iPad mini (6th generation)
  • iPad Air (4th or 5th generation)
  • iPad Pro 11-inch (1st, 2nd, 3rd, or 4th generation)
  • iPad Pro 12.9-inch (3rd, 4th, 5th or 6th generation)

Sources: Apple (Newsroom, Product, Compatibility)

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Holiday shopping bag (white paper, gray logo, 2023)

Apple’s retail store bags have been used at Apple Stores beginning in 2001 when the first Apple Store opened. Please refer to my blog post, 20 Years of Apple Store Bags (2001–2021), for more details.

In November 2023, Apple began an email, web, and Apple Store campaign using the tagline “All kinds of wonderful” online and “Wonder awaits” on Apple Store windows. The visuals included a stylized white Apple logo with a gift bow and winter scene.

A simplified version of the logo was printed on Apple’s retail store bags to replace the typical solid gray Apple logo. This paper bag is one example of the 2023 holiday Apple Store bags.

The blog post includes a photo I captured of the winter logo on the window of the Apple Store Michigan Avenue in Chicago on November 5, 2023.

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Apple employee challenge cards (2023)

Apple challenge cards are sent to Apple employees who participate in company-sponsored events, usually with a gift to celebrate the accomplishment of successfully completing the challenge.

These challenge cards include:

Close Your Rings Challenge (2023)—Hat’s off to you! Congrats! You finished strong. We hope you’re moved to keep on moving—and finding motivation even beyond this Challenge. Your exclusive Apple-branded hat will be an ongoing reminder to keep your body active and your head in the game. You deserve it.

[Editorial note: I wonder how many Apple employees looked at the grossly misspelled headline “Hat’s off to you!”—with the completely unnecessary apostrophe—before thousands of them were printed in metallic gold. Someone’s head was not in the game!]

Mindful Minute Challenge (2023)—One sip at a time. Cheers to you for completing the Mindful Minute Challenge. Enjoy this mug to help remind you to pause and practice mindfulness with something as simple as a sip. Or create your own mindful practice by slowly tracing the logo while taking a few breaths to find your own inner comfort.

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iPhone 15 Pro Max (256GB, blue titanium, 2023)

Apple released the iPhone 15 series on September 12, 2023. The iPhone 15 Pro Max press release began, “Featuring a strong and lightweight titanium design with new contoured edges, a new Action button, powerful camera upgrades, and A17 Pro for next-level performance and mobile gaming.”

The iPhone 15 Pro Max was made with aerospace-grade titanium. Apple described the finish as “a strong and lightweight titanium design—a first for iPhone. This premium alloy—the same used in spacecraft—has one of the highest strength-to-weight ratios of any metal, making this Apple’s lightest Pro lineup ever.”

Apple described this iPhone’s camera capabilities:

“Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max.”

The iPhone 15 Pro and Pro Max were the first iPhones to include an Action button, an idea borrowed from the Apple Watch Ultra. According to the press release, the:

“Action button replaces the single-function switch used to toggle between ring and silent, offering additional options so users can choose between quickly accessing the camera or flashlight; activating Voice Memos, Focus, Translate, and accessibility features like Magnifier; or using Shortcuts for more options. A press-and-hold gesture with fine-tuned haptic feedback and visual cues in the Dynamic Island ensure the new button launches the intended action.”

The iPhone 15 Pro cameras were the first to be able to record spatial video for the Apple Vision Pro. The feature was added in an iOS 17.2 software update on December 11, 2023. In a press release, Apple announced:

“iPhone 15 Pro and iPhone 15 Pro Max users can now record spatial videos—a groundbreaking new capability that helps users capture life’s precious moments—and relive those memories on Apple Vision Pro, starting early next year.”

Because spatial video can only be viewed on Apple Vision Pro, spatial videos appear as 2D videos on all other devices. Apple explained:

“Spatial video capture on iPhone arrives ahead of the debut of Apple Vision Pro, so iPhone 15 Pro and iPhone 15 Pro Max users can begin capturing moments with family and friends to enjoy on Apple Vision Pro from day one.”

The iPhone 15 Pro Max was available in capacities of 256GB, 512GB, and 1TB. This model has 256GB of storage. Its 6.7-inch (diagonal) Super Retina XDR OLED display had 2796×1290-pixel resolution at 460 ppi. The A17 Pro chip used a new 6‑core CPU, a new 6‑core GPU, and a new 16‑core Neural Engine.

The iPhone 15 Pro Max camera system was similar to the iPhone 15 Pro, but had a few enhanced features. Both cameras had:

  • 48MP Main camera with ƒ/1.78 aperture
  • 12MP Ultra Wide camera with ƒ/2.2 aperture
  • 12MP 2x Telephoto camera with ƒ/1.78 aperture

The Pro Max model was enhanced with:

  • 12MP 5x Telephoto camera with ƒ/2.8 aperture with tetraprism design (the Pro model had 3x Telephoto)
  • 5x optical zoom in, 2x optical zoom out; 10x optical zoom range (the Pro model had a 3x optical zoom in, 2x optical zoom out; 6x optical zoom range)
  • Digital zoom up to 25x (the Pro model had up to 15x digital zoom)

The iPhone 15 Pro Max measured 3.02 inches wide, 6.29 inches high, and 0.32 inches thick. It weighed 7.81 ounces.

The iPhone 15 Pro and Pro Max were available in “four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium.” This example is an iPhone 15 Pro Max in blue titanium.

Sources: Apple Newsroom (iPhone 15 Pro, spatial video), Specs

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iPhone 15 Pro Max Clear Case with MagSafe (2023)

The iPhone 15 Pro Max Clear Case was described by Apple as “Thin, light, and easy to grip” to show off “the brilliant colored finish of iPhone 15 Pro Max while providing extra protection.”

The case was made from “a blend of optically clear polycarbonate and flexible materials.” The sides of the case had a slightly more flexible feel, while the back was rigid. Apple touted that “all materials and coatings are optimized to prevent yellowing over time.” I have selected Apple’s clear polycarbonate cases since the iPhone 11 in 2019 and all are still essentially clear with almost no yellowing in over 5 years (as of this writing).

This case uses MagSafe as a design element on the back. The round Magsafe magnet is bright white and perfectly surrounds the Apple logo on the back of the iPhone. Below the circle is a capsule-shaped dash that allows chargers and accessories to align to the magnets in the system. Apple describes the iPhone version of MagSafe:

“With built-in magnets that align perfectly with iPhone 15 Pro Max, this case offers a magical attach experience and faster wireless charging, every time. When it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger.”

Source: Apple