The FileMaker database application (in various forms) has been owned by Apple since the late 1980s, first as a product in Apple’s “wholly owned subsidiary” Claris, then as a separate company called “FileMaker, Inc.,” and (coming full-circle) in 2019 “FileMaker International Inc.” changed its name back to “Claris” as “Claris International Inc.”
As of 2023, the Claris “About Us” website declares, “Claris is the leader in workplace innovation.” A black Apple logo is displayed prominently on the page with the words “Claris, an Apple company.”
When this software box was produced in 2004, the company was called “FileMaker, Inc.” At version 7, FileMaker Pro was described as:
“the world’s leading workgroup database software, combines legendary ease-of-use with rich new features to help you get organized quickly and painlessly. With FileMaker Pro 7, you can create robust business database solutions in minutes, and instantly share them with your team or your customers over your intranet or the web with legendary Instant Web Publishing. For managing people, projects, processes, and information, FileMaker Pro 7 has everything you need to instantly turn your ideas into productive, creative, and scalable solutions.”
This box contains a Not for Resale FileMaker Pro 7 install CD, the FileMaker Pro 7 User’s Guide, a FileMaker Pro 7 Tutorial, licensing agreements, and various brochures and advertisements for add-on products and services.
On January 9, 2004, HP’s then-CEO, Carly Fiorina, announced an “iPod+HP” partnership between Apple and HP. The first iPod+HP device was this Generation 4 iPod, available with 20GB and 40GB of storage. Three more iPod+HP models were added during the partnership, including iPod mini, iPod photo, and iPod shuffle.
During her speech at the Consumer Electronics Show, Fiorina announced the partnership and held up an example Generation 4 iPod+HP device, reporting that the Apple iPod from HP would be sold in a custom “HP blue” color, a powdery shade of blue resembling the color of faded denim. Based upon the demo unit she held, the iPod front and scroll wheel were blue, while the back remained polished chrome. When the iPod+HP device was released, it was not offered in blue, but remained white. However, the back of the device was engraved with the Apple logo, the word “iPod,” and the “HP invent” logo.
According to the Stories of Apple website, “this was the first (and only) iPod license ever allowed: Apple would manufacture a version of the iPod for HP and the iTunes software would be pre-installed on all HP Pavilion and Compaq Presario computers.” The partnership was not successful and was terminated after 18 months.
Regarding the iPod+HP design and functionality, the device was very similar to the Apple iPod Generation 4 sold by Apple at the time. According to EveryMac: “There is extremely little difference between Windows-compatible Apple iPods and the corresponding models that were offered from Hewlett-Packard. Each are identicial except HP added an HP logo below the Apple logo on the back of each player and shipped their models in a box that matched the design of other HP products.”
This model originally contained a 20GB or 40GB 4200RPM ATA-66 hard drive that could hold 5,000 or 10,000 songs. It uses a ClickWheel for navigation and has a 2-inch grayscale screen at 160×128 resolution. Its battery supported up to 12 hours of continuous music playback with features including Shuffle, voice record, games, and an alarm clock.
Perhaps to make up for the inexplicably non-blue iPod color offering, HP used its extensive printer and printing accessory experience to sell “HP printable tattoos” for the iPod. An HP press release reported, “Digital music enthusiasts can now personalize the look of their Apple iPod from HP as easily as they customize their playlists with the launch of HP Printable Tattoos.” The stickers were butterfly-shaped and included both pre-printed designs and blank sheets so “digital music enthusiasts” could design their own iPod skins.
This iPod+HP model originally contained a 20GB hard drive; however, this device has been retrofitted with a new battery and flash memory storage.
My collection also includes this same model with the original hard drive intact. This iPod is in slightly worse condition than the example shown here. I acquired the non-retrofitted iPod in late 2023.
iPod “Take One” store brochures (2004)—Each of these set of three 1-page brochures measures 4.375 x 6.5 inches and features an iPod (“Actual Size”) on the front with a bright pink, bright green, or bright blue background. The back features a photo of the back of the iPod photo with a description of features in an ink color that matches the front. The iPod image is perforated and can be punched out.
iPod mini “Take One” store brochure (2004)—This 1-page brochure measures 4.375 x 6.5 inches and features a pink iPod mini on a white background on the front with various features highlighted. The back has a quirky suggestion about naming playlists and a photo of the back of the iPod mini. The iPod mini image is perforated and can be punched out.
This iPod mini magazine ad from 2004 includes two light blue pages and a set of four iPod mini devices in gold, pink, blue, and green—die-cut with a perforated edge. The iPod mini devices are actual size and look identical to the actual devices.
The back page of the ad features the silver iPod mini with the headline “Little. The next big thing.”
The ad measures 7.875 x 10.8125 inches, and the cut-out iPod mini devices measure 3.625 x 2 inches each.
These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.
iLife ’04 (2004) This brochure’s cover features five interlocking puzzle pieces—picturing a video camera, headphones, digital camera, MIDI keyboard, and DVD—that represent the iLife suite along with the headline, “Every new Mac comes preloaded with some amazing software. We call it iLife.” The brochure folds out into an 8-up mini-poster that shows an iBook G4 surrounded by items that work with iLife, including a MIDI keyboard, a digital video camera, a digital camera, an iPod, and a stack of DVDs. The headline reads, “iLife ’04. The easiest way to organize, create, and share the things you love.”
Power Mac G5/Apple Displays (2004) This brochure is two-sided. One side features the Power Mac G5 and the other side features Apple Displays. When opened, the 2-up layout headline reads, “Think fast. Think big.” and a Power Mac G5 is pictured along side a 23-inch Apple Cinema HD Display. Inside, the 4-up horizontal layout shows all available default configurations of Power Mac G5 computers and Apple Cinema Displays.
In the early 2000s, Apple Stores provided printed brochures to customers to announce their upcoming in-store events. Flagship Apple Stores, such as North Michigan Avenue (Chicago, IL) and Ginza (Tokyo, Japan), used full-color, fold-open designs that featured stunning photography and many events. Smaller stores, such as Woodfield (Schaumburg, IL), used a more basic design.
This collection of Apple Store Event Guides includes three stores from 2003 and 2004.
Apple Store North Michigan Avenue Events June 27–July 31, 2003
The flagship store Apple Store, North Michigan Avenue, then located at 679 North Michigan Avenue, promised “The ultimate Apple experience.” The cover of this brochure invited Apple Store visitors to “Celebrate the grand opening of the Apple Store, North Michigan Avenue, the most amazing Apple Store yet. Grand opening events include appearances by a guest musical artist, DJs, and performers, as well as presentations about digital photography, music, and so much more.”
Indeed, a series of “Made on a Mac” talks listed thirteen different speakers, including rock legends Cheap Trick. Each night also included “music demonstrations featuring a different musical guest.” The Music Nights included a performance and demo of the iPod and iTunes Music Store.
Folded, this brochure measures 4.25 x 8.5 inches.
Apple Store North Michigan Avenue Calendar of Events September 2003
The Apple Store North Michigan Avenue Calendar of Events for September 2003 included features in the Apple Studio Series offering in-depth, personalized instruction; offers on HP printers; a synopsis of Final Cut apps; descriptions of store services; and an extensive schedule of events in the Theater, Studio, and Genius Bar. The brochure includes a “More than a store” description:
“We’ve taken everything we learned from our other stores and designed the ultimate Apple Store especially for you. It’s filled with the full range of Apple products and accessories, including the entire iPod family, and a selection of digital cameras, camcorders, and other products. We offer more than 300 unique educational events every month, covering every aspect of the Mac. We even put in our first-ever Internet Café with 16 computers where you can check your email and experience the Mac at your own pace.”
Folded, this brochure measures 4.25 x 8.5 inches.
Apple Store Woodfield Calendar of Events: May/June 2003
This more subdued brochure folded sideways into four panels. The cover stated: “Join us for a variety of unique and educational presentations, demonstrations, and workshops throughout the year—all free of charge—and discover how to take full advantage of Mac products and solutions.” It also included a daily calendar of events and described Apple Presentations and Apple Workshops that were offered in the store. This brochure also described the now defunct “Mac Pac” service: “Mac Pac is a complete service solution that helps you get started on your Mac and keeps you going.”
Folded, this brochure measures 4.25 x 8.75 inches.
Apple Store Ginza Calendar of Events June 2004
The Apple Store Ginza in Tokyo is another flagship Apple Store. This brochure was similar to the North Michigan Avenue brochure and offered its own unique “More than a store” statement:
“The Apple Store, Ginza, brings one of America’s most exciting new shopping experiences to Tokyo. Here you will find four full floors dedicated to Apple’s legendary products, including our full line of computers, the entire iPod family, and the iSight web camera, as well as digital cameras and camcorders that work perfectly with a Mac. You’re invited to check your email and try out iChat AV at the Internet Cafe. Attend a free Mac workshop in our state-of-the art theater. Or get advice at our Genius Bar. As your neighbor, Apple is honored to have you as our guest.”
The back of the brochure highlighted each of the store’s 5 floors: 1F: Home, Pro 2F: Genius Bar, Movies, Music, Photo 3F: Theater 4F: Accessories, Software, Kids, Internet Café 5F: Studio Training Center
I remember picking up this catalog at an Apple Store in 2004. It is large for a catalog at 11 x 17 inches and is printed on heavy matte paper. Each spread features “lifestyle” photos of people using then-current Apple products in everyday settings. Each product is then described in detail including features, uses, and available peripherals. Full-page “case studies” from regular people using the products in real life are also included.
The first product featured is iPod. The 2004 models included iPod with scroll wheel (with a monochrome display), iPod Photo (color display), and iPod mini (monochrome display and available in four colors).
The next spread highlights the iMac G5. These were Apple’s second flat-panel iMac models that were available with 17 or 20-inch “widescreen flat panel” displays. The iLife apps are mentioned here in holiday contexts.
Apple “notebooks” are shown next, including the white 12 and 14-inch iBook models and the 12, 15, and 17-inch PowerBook G4 models. The AirPort Express is mentioned as a solution for streaming music and wireless printing in the home.
The last 2-page spread includes “A day in the life of a Genius,” and highlights in-store workshops and presentations.
The back page shows a map of the United States and the locations of all Apple Stores worldwide. Six happy Apple customers are also featured with their Apple Store purchases across the US.
This t-shirt is black with a four-part design on the front. It has the words “iPod Genius” in lime green in the center. White silhouettes of original iPod earbuds on wires are printed on the shoulders, as though the wearer pulled the earbuds from their ears and let them rest on their shoulders. The bottom-right of the t-shirt depicts a stylized iPod with a click wheel with an Apple logo on the screen and a wire.
The t-shirt tag indicates it is a Hanes Beefy-T brand made from 100% cotton in size 2XL. It was made in Mexico. The back of the shirt includes no Apple markings.