iPod “Take One” store brochures (2004)—Each of these set of three 1-page brochures measures 4.375 x 6.5 inches and features an iPod (“Actual Size”) on the front with a bright pink, bright green, or bright blue background. The back features a photo of the back of the iPod photo with a description of features in an ink color that matches the front. The iPod image is perforated and can be punched out.
iPod mini “Take One” store brochure (2004)—This 1-page brochure measures 4.375 x 6.5 inches and features a pink iPod mini on a white background on the front with various features highlighted. The back has a quirky suggestion about naming playlists and a photo of the back of the iPod mini. The iPod mini image is perforated and can be punched out.
I remember picking up this catalog at an Apple Store in 2004. It is large for a catalog at 11 x 17 inches and is printed on heavy matte paper. Each spread features “lifestyle” photos of people using then-current Apple products in everyday settings. Each product is then described in detail including features, uses, and available peripherals. Full-page “case studies” from regular people using the products in real life are also included.
The first product featured is iPod. The 2004 models included iPod with scroll wheel (with a monochrome display), iPod Photo (color display), and iPod mini (monochrome display and available in four colors).
The next spread highlights the iMac G5. These were Apple’s second flat-panel iMac models that were available with 17 or 20-inch “widescreen flat panel” displays. The iLife apps are mentioned here in holiday contexts.
Apple “notebooks” are shown next, including the white 12 and 14-inch iBook models and the 12, 15, and 17-inch PowerBook G4 models. The AirPort Express is mentioned as a solution for streaming music and wireless printing in the home.
The last 2-page spread includes “A day in the life of a Genius,” and highlights in-store workshops and presentations.
The back page shows a map of the United States and the locations of all Apple Stores worldwide. Six happy Apple customers are also featured with their Apple Store purchases across the US.
This t-shirt is black with a four-part design on the front. It has the words “iPod Genius” in lime green in the center. White silhouettes of original iPod earbuds on wires are printed on the shoulders, as though the wearer pulled the earbuds from their ears and let them rest on their shoulders. The bottom-right of the t-shirt depicts a stylized iPod with a click wheel with an Apple logo on the screen and a wire.
The t-shirt tag indicates it is a Hanes Beefy-T brand made from 100% cotton in size 2XL. It was made in Mexico. The back of the shirt includes no Apple markings.
In 1984 Apple premiered the iconic television commercial, directed by Ridley Scott, to introduce the original Macintosh computer. The commercial was televised to a national audience one time on January 22, 1984, during Super Bowl XVIII.
The commercial is described in detail on Wikipedia. Here is shorter version of the plot:
In a gray dystopian setting, a line of people march in unison. Full-color shots are cut in showing a female runner wearing a white tank top with a Picasso-like drawing of the Macintosh computer. She carries a large brass-headed hammer. A Big-Brother-like figure speaks on a view screen while police officers in riot gear chase the runner. The runner hurls the hammer at the screen, and in an exlosion of light and smoke, the screen is destroyed, leaving the audience in shock. A voiceover, accompanied by scrolling black text reads, “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.” The screen fades to black, and the classic multi-color Apple logo appears.
In 2004 Apple re-released this commercial at the San Francisco Macworld event. The 2004 version was identical to the original, except an iPod was digitally added to the runner’s waist, and she wore Apple white wired headphones.
When the iPod mini was released, it was the smallest and lightest version of the iPod Apple had produced. It was made from aluminum and measured 3.6 x 2.0 x 0.5 inches. The iPod mini used a 4 GB Hitachi or Seagate Microdrive hard drive that could store approximately 1,000 songs and play for up to 8 hours.
The iPod mini used the ClickWheel controller, the same as the iPod generation 3’s touch-sensitive scroll wheel. However, it moved the four control buttons to the wheel as mechanical switches, a design that would continue in future iPod models. It had a 138 x 110 pixel, 1.67-inch LCD grayscale screen with a backlight. It came in colors including silver, gold, green, blue, and pink. This example is pink.
This iPod mini includes the white belt clip that shipped with it. The iPod mini also included earbud headphones, an AC adapter, a FireWire cable, and a USB 2.0 cable. This iPod was compatible with a Macintosh computer with a FireWire port running a minimum of Mac OS X version 10.1.5, and it could also be used with a PC with a FireWire or USB 2.0 port running Windows 2000 with Service Pack 4 or Windows XP Home or Professional.
iLife is a suite of software by Apple that has included the apps iMovie, iDVD, iTunes, iPhoto, GarageBand, and iWeb.
iMovie began as a free app released in October 1999 along with the iMac DV as an easy-to-use video editing app.
iDVD was announced in January 2001 and released with the Power Mac G4 that included a SuperDrive that could read and write CDs and DVDs. iDVD introduced a way for users to design customized DVDs with menus, graphics, photo slideshows, and movies that could be played on standard DVD players.
iTunes was originally released in January 2001 as a media player and organizer for the Mac.
iPhoto was released January 7, 2002, as a way to import and organize photos and perform basic photo editing.
GarageBand was released in 2004 as an easy way for beginner and advanced musicians to create and edit music.
Finally, iWeb was introduced in January 2006 as an app to create and maintain websites without having to know or write HTML or other coding languages.
The original version of iLife was released in 2003 and cost $49. It included iPhoto 2, iTunes 3, iMovie 3, and iDVD 3.
iLife ’04 (2004) cost $49 and included iPhoto 4, iTunes 4.2, iMovie 4, iDVD 4, and GarageBand 1.
iLife ’05 (2005) cost $79 and included iPhoto 5, iTunes 4.7.1, iMovie HD 5, iDVD 5, and GarageBand 2.
iLife ’06 (2006) cost $79 and included iPhoto 6, iTunes 6.0.2, iMovie HD 6, iDVD 6, GarageBand 3, and added iWeb 1.
iLife ’08 (2008) cost $79 and included iPhoto 7.0, iTunes 7.3, iMovie 7.0 (HD 6), iDVD 7.0, GarageBand 4.0, and iWeb 2.0.
iLife ’09 (2009) cost $79 and included iPhoto 8.0, iMovie 8.0, iDVD 7.0.3, GarageBand 5.0, and iWeb 3.0. iTunes was removed from iLife ‘09.
iLife ’11 (Late 2010) dropped to $49 and included iPhoto 9.0, iMovie 9.0, iDVD 7.1, GarageBand 6.0, and iWeb 3.0.2. In January 2011 a version of iLife ‘11 became available on the Mac App Store at $15 per app featuring iPhoto 9.1, iMovie 9.0.9, and GarageBand 6.0.5. iLife ‘11 on the Mac App Store dropped both iDVD and iWeb.
iLife ’13 (2013) was free to previous iLife users and included iPhoto 9.5, iMovie 10.0, and GarageBand 10.0.
This is the retail packaging for iLife ’04. The box tagline reads, “Organize Photos & Songs” “Create Movies, DVDs & Music” and includes an “Introducing GarageBand” sticker.
GarageBand was released on January 6, 2004. GarageBand has always included an extensive collection of sounds (loops), software instruments, and amplifier effects. Later in 2004, Apple released this first add-on pack to GarageBand, Jam Pack.
This is the original retail box for the first GarageBand JamPack from 2004.
The box indicates that this Jam Pack adds more loops (over 2,000), additional realistic instruments (over 100), custom effects (over 100), and 15 new guitar amplifiers.
My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.
Apple CDs and DVDs from 2004 include:
Mac OS X Panther Version 10.3 Install Disc 1 (Version 10.3.2, 2Z691-4822-A, 2004)
GarageBand Jam Pack Install DVD (Version 1.0, 0Z691-4803-A, 2004)
Power Mac G5 Software Install and Restore 1 of 2 (Mac OS version 10.3.2, AHT version 2.1.1, DVD version 1.0, 691-4898-A, 2004)
Mac OS X Xcode Tools Install Disc (Requires Mac OS X v10.3 or later, Version 1.1, 691-5062-A, 2004)
iWork ’05 Install DVD (iWork 1.0, 1Z691-5084-A, 2004)
Final Cut Express HD Install (Version 3.0, 0Z691-5199-A, 2004)
iLife ’05 Install DVD iPhoto 5, iMovie HD, iDVD 5, GarageBand 2, iTunes 4.7 for systems with a DVD drive (Version 5.0, 2Z691-5171-A) (unopened bundle: 603-6443-A iLife ’05 CPU Mini Drop-In Kit, 2004)
Mac OS X Panther, Version 10.3.2, Install Discs 1–3
Education Sales Tools, Advocacy Videos, DVD Vol 3
Aperture, Install, 1.0, Not for Resale
Apple Pro Training, Aperture, DVD Tutorial, Version 1.0
iLife ’04 (iTunes 4.2, iPhoto 4, iMovie 4, iDVD 4, GarageBand) Version 4, Install DVD
Apple shipped CD bundles in cardboard envelope packages up until 2003 when they began using clear plastic bags. In 2004, they were using both types of packaging. The examples here show a white cardboard envelope with a light gray Apple logo and a clear plastic software bundle package.
Also note that by 2004 Apple has mostly switched to using the Myriad Apple font for products, but the Apple Garamond font is still appearing in rare situations.
This Apple Distinguished Educator book publication was released in 2004 and is titled, Stories Worth Telling: A Guide to Creating Student-Led Documentaries. The book authors are Mary Palmer (English Teacher) and Perry Lee (Social Studies Teacher), from Central High School in Bismarck, North Dakota.
A Documentary Resource CD is also available as a companion to this book.
Written by teachers, the book is a how-to manual to teach the process of planning, writing, filming, and editing student-led documentaries using iMovie and other Apple software of the time.
Chapters include: Chapter 1: Sharing Our Start Chapter 2: Getting Started and Setting Expectations Chapter 3: Managing the Project Chapter 4: Managing the Production Process Chapter 5: Interviewing Skills Chapter 6: The Writing Process Chapter 7: The Editing Process: Celebrating and Reaping the Benefits
Several Appendices include sample assessments, transcripts, and other templates.