This set of Apple stickers is in its original packaging and features large stickers on a beige backing measuring 4 x 4 3/8 and small stickers on a beige backing measuring 2 x 2 3/8.
The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.
The odd look of the stickers is due to the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.
The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.
Source: Wikipedia (Typography of Apple)