Think different. magazine ads directors collection (2000)

“Think different” was the slogan used by Apple in advertising 1997–2002, and is still used in some circumstances as of 2021. The “Think different” concept was created by advertising agency TBWA\Chiat\Day while working with Apple and Steve Jobs. “Think different” was used in its original concept in a TV commercial and in print/digital advertisements, and the “Think different” slogan was used as part of many TV commercials, print/digital ads, and on product packaging. This advertising campaign was notable in that its original concept did not feature Apple products, just iconic cultural figures that Apple selected to represent their ideals.

Several series of Think different ads were released. The final set of five film directors was never released to the public in poster format, but was run as magazine ads in 2000. This series featured John Huston, Orson Welles, Charlie Chaplin, Francis Ford Coppola, and Frank Capra.

I was able to collect four of five of these magazine ads (I do not have Frank Capra). Each of these ads has been laminated and measures approximately 8 x 10.5 inches.

Source: Wikipedia

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