Media Arts CD digital magazine (1999)

This Media Arts CD is presented as a digital magazine. The cardboard folder serves both as printed content overview and as packaging for the CD. The folder measures 5.5 x 7 inches and contains a CD-ROM. The interior and exterior of the folder and the CD use a matching design. The package is clearly branded using the Apple Garamond font and a translucent blue Apple logo.

The full title of the package is Apple Media Arts News for the Creative Community, and the interior text conveys:

Apple Media Arts presents news for the creative community. Profiles of innovators, iconoclasts, and industry leaders. The latest developments in design, publishing, and digital video. Apple tools and technologies that help you create your best work. With this edition, Apple Media Arts moves to the World Wide Web. Our focus: digital video production.”

Source: Apple

Apple Education Review periodical (1992)

The Apple Education Review was an 8-page periodical aimed at the education market. This is Issue 2 from the 1992–1993 school year.

This issue contained five feature articles:

  • Multimedia Turns Five: What’s going on today? (celebrating HyperCard’s fifth “birthday”)
  • Education/Business Partnership
  • Research Review: Computers and Colleagues
  • News and Events
  • Spotlight on Innovation: Good-bye to Hide-and-Seek with Policies and Laws

The publication was printed on heavy white paper in two colors (black and gold) and the pages measured 8.5 x 11 inches.

Source: Apple

APDA Tools for Developers magazine (February 1993)

Before Apple’s software developer program was referred to as “Apple Developer Program” (sometimes stylized as  Developer), the original developer program was started in 1980 by user group in the Pacific Northwest of the United States—the Apple Pugetsound Program Library Exchange (A.P.P.L.E.) User Group. The user group still exists as of 2023 and its website indicates:

“The Apple Programmers and Developers Association, or APDA, was started in 1980 by Don Williams in coordination with Apple, Inc. and A.P.P.L.E. The resulting tools produced by APDA were the tools with which all Apple programs have come to be and the resulting magazine which was produced quarterly was aptly named the APDAlog.”

Nearly a decade later, Apple reportedly purchased APDA. According to A.P.P.L.E.:

“In 1989, Apple Computer, Inc. bought APDA from A.P.P.L.E. for $3 Million and Apple began producing the APDA Log. The issues shown in this section are the ones produced by A.P.P.L.E. prior to Apple’s take over of the APDA.”

This magazine’s title is APDA Tools for Developers and was published by Apple in February 1993 as a successor to the APDA Log. This issue contains the following sections and articles:

  • What’s New: New and updated products
  • Getting Started in Macintosh Programming: Your first steps begin here
  • Essentials: Self-paced training courses, Technical Notes, Getting Started bundles, and more.
  • E.T.O.: Essentials, Tools, Objects: A subscription-based collection of powerful Apple development tools
  • Macintosh Programmer’s Workshop: This powerful development platform offers the flexibility you need
  • Object-Oriented Programming: MacApp, Macintosh Common Lisp, and other OOP tools and environments
  • Media Integration: QuickTime and other multimedia software development products
  • Apple UNIX Tools: A/UX development tools
  • Programming Languages & Libraries: Develop applications for the Macintosh with C, Pascal, and more
  • Debuggers & Supplemental Tools: MacsBug, Virtual User, ResEdit, and other programming tools
  • Networking & Communications: Extend your reach with DAL, MacTCP, MacX25, MacX.400, and SNA•ps
  • Hardware
  • Books & References

The magazine measures 8.5 x 10.75 inches.

Source: A.P.P.L.E.

The new iMac. magazine insert (2002)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts functioned like “mini-magazines” within magazines. These inserts were glued with a pliable rubber cement that could be easily removed.

This 6-page magazine insert was used to introduce the first major iMac redesign. With this transformation, the iMac went from a colorful CRT-based computer to a flat-panel floating over a white half-sphere. The flat-panel display “floated” on an adjustable chrome arm that both tiled and swiveled.

The cover of this insert features a photo of the new iMac and the words, “The new iMac.”

The first 2-page spread had the title “Here we go again.”, described the iMac’s new design and capabilities, and showed its screen-adjusting abilities in a series of side-by-side photos. The second spread focused on the Mac OS X operating system, followed by a spread devoted to iPhoto, a spread about creativity on the Mac, and two pages of “Myths,” followed by “Facts” directed at Windows users who wish to switch to Mac.

The back cover shows a photo of the full iMac system with keyboard, mouse, and external speakers, along with a grid showing the three available configurations of the new iMac.

Folded, the insert measures 7.5 x 10.5 inches.

Re-birth announcement. magazine insert (iMac, 1999)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts functioned like “mini-magazines” within magazines. These inserts were glued with a pliable rubber cement that could be easily removed.

This magazine insert shows the iMac DV Special Edition in graphite and the headline “Re-birth announcement.”

When opened, each page folds out into a three-panel spread. Opened, a two-panel spread shows a slot-loading iMac with several paragraphs of text, and opening the fold-out reveals additional information on three panels. Overall, this magazine insert has three, three-panel spreads. The first spread shows iMac features, the second spread discusses media playing and creation capabilities, and the third spread is devoted to the AirPort base station and wireless.

The back page features all six available colors at the time: Tangerine, Strawberry, Blueberry, Grape, Lime, and Graphite.

This insert is stapled and contains three, three-panel spreads. Folded, it measures 10.5 x 7.375 inches.

iPod mini magazine ad (2004)

This iPod mini magazine ad from 2004 includes two light blue pages and a set of four iPod mini devices in gold, pink, blue, and green—die-cut with a perforated edge. The iPod mini devices are actual size and look identical to the actual devices.

The back page of the ad features the silver iPod mini with the headline “Little. The next big thing.”

The ad measures 7.875 x 10.8125 inches, and the cut-out iPod mini devices measure 3.625 x 2 inches each.

What’s the difference between a Mac and a PC? magazine insert (2006)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This magazine insert’s cover is all white with black text (in Apple Myriad Bold) that asks, “What’s the difference between a Mac and a PC?” Inside, the left panel answers with the question: “Where do we begin?” and the copy:

“PCs are for the stuff we have to do, like pie charts and spreadsheets. Macs are for the stuff we want to do, like photos, music and movies. On a PC, viruses and crashing are “normal.” On a Mac. Everything just works the way it should. And unlike PCs, a Mac comes ready to do all the things you want, the day you bring it home. Sound like differences you could get used to? Read on.”

The right panel of the insert provides a 5.375-inch square “insert-with-in-an-insert” accordion-folded brochure glued in place. Panels feature either full-color iMac screens showing Mac features, photos of other Macs (MacBook, MacBook Pro, Mac mini), and one panel has the headline, “Why you’ll love a Mac.” followed by additional text.

The back cover features two quotes from prominent journalists.

Folded, the insert measures 7.75 x 10.75 inches. Fully unfolded, the inside brochure measures 32.25 inches wide.

We rewrote the book magazine insert (PowerBook G3, 1998)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This early magazine insert example is an advertisement for the Macintosh PowerBook G3 laptop. The images on the front, back, and inside covers are photographed with stunning black backgrounds using shadows and light to reveal interesting aspects of the laptop’s design. The cover reads, “We rewrote the book.”

Open, the 2-panel spread includes the copy: “Presenting the new PowerBook G3. It’s been rethought and reengineered from cover to cover. It’s sleek. It’s intelligent. It’s endlessly adaptable. Oh, and one other thing.”

The insert fully opens to reveal a mini-poster with a white background that shows an open PowerBook G3 with a screen showing a shark with teeth bared and the headline, “It eats Pentium notebooks for lunch.”

The back page lists product specifications with the headers “Good,” “Better,” and “Best” to represent the three configurations available.

Folded, the size of the insert is 7.5 x 10.25 inches. Fully unfolded the mini-poster is 15 x 20.5 inches.

Say hello to iPod magazine insert (2001)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were like “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This example is an advertisement for the new (at the time) iPod. The headline on the cover reads, “Say hello to iPod.” An iPod is pictured along with its earbuds.

Open, the 2-page spread reveals the right panel with an iBook running iTunes and the headline “1,000 songs on your Mac.” A dotted line labeled “Super-fast FireWire auto-updating” connects to the (actual size) image of the iPod on the right panel with the headline, “1,000 songs in your pocket.”

The back panel features several iPod screens depicting the iPod user interface (on the LCD grayscale display).

Folded, the size of the insert is 7.5 x 10.5 inches. Fully unfolded it is 15 inches wide.

Get a new Mac for $99. magazine insert (Mac OS 8.5, 1998)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

The front page of this advertisement is just the words (in the Apple Garamond font) “Get a new Mac for $99.” with the Apple logo.

The 8-page folded and stapled insert opens to the first 2-page spread showing a Mac OS 8.5 CD in a hand with the headline, “Introducing our most powerful Macintosh yet. (Shown actual size.).” The center spread highlights Sherlock, Apple’s then-new search tool. The final spread highlights new Mac OS features for PowerPC Mac models.

The back cover shows the software box and the headline, “Small investment, big return.”

Folded, the size of the insert is 7.5 x 10.5 inches.