This set of five iMac stickers was released as an advertisement for the original iMac. Each sticker has a different catchphrase, and all include the tagline, “Think Different.” The stickers measure 3×4 inches.
The five catchphrases include: I think, therefore iMac. (826-5428-A) Say hello to iMac. (826-5429-A) Sorry, no beige. (826-5430-A) Mental Floss. (826-5431-A) Chic. Not Geek. (826-5432-A)
Each sticker uses the same photo of the original iMac and the text is in Apple Garamond, the Apple corporate font of the time.
This rectangular Think Different mousepad measures 7.5×8.5 inches with a solid black background. The design features the original multicolor Apple logo and the words Think Different (in white).
The bottom of the mousepad is covered in printed dots that provide traction to prevent slippage. The stickiness (tackiness) of the material is still viable after about 20 years and can be reactivated by rinsing any accumulated dust with water. However, the tacky substance on the bottom is beginning to show signs of yellowing.
The Think Different logo is a part of Apple’s now iconic ad campaign that played a major role in restoring Apple’s reputation and put the company on track to become the trillion-dollar company it became by 2018. The Think Different campaign was created by TBWA\Chiat\Day and officially ran from 1997–2002, however, Apple has occasionally hinted at the concept several times over the years on occasions such as when Al Gore received the Nobel Peace Prize (2007); when Steve Jobs died (2011); when the Macintosh turned 30 on January 24, 2014; and as recently as 2016 to commemorate the death of Muhammad Ali.