Tag: iMac

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Mini-brochures collection (2001)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

Precious metal. (PowerBook G4 Titanium) (January 2001)
This mini-brochure folds out into an 8-up landscape-orientation mini poster featuring the Titanium PowerBook G4.

The New iBook. (May 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring the white iBook and the words “Your life. To go.”

Power Mac G4 (Quicksilver) (July 2001)
This Power Mac G4 mini-brochure unfolds into a 2-up layout touting the SuperDrive: “SuperDrive. Superfast.”—then a horizontal 4-up display featuring various tasks that can be performed on the Power Mac G4—and finally an 8-up landscape-orientation mini-poster featuring a “hero” photo describing the “Quick silver” Power Mac G4 as a supercomputer.

Apple Displays (July 2001)
This mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring Apple’s three LCD displays (15-, 17-, and 22-inch models) with the tagline, “The first family of flat-panel displays.”

iMac (August 2001)
This iMac mini-brochure features an uncharacteristic shot of a snow iMac in a room—instead of on a white background. The horizontal 4-up layout features several tasks that can be completed on an iMac with four photos and the headlines “Surf the Internet,” “Make movies,” “Mix music,” and “Make a photo album.” The fully unfolded 8-up poster features a birds-eye view of an indigo iMac with the headline, “Your digital life starts here.”

iBook (October 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini-poster listing several features (make movies, go wireless, organize your organizer, Mac OS X, rip thousands of MP3s, make a photo album, watch DVDs, burn DVDs, AppleCare) and the tagline “Your life. To go. The new 600MHz iBook.”

PowerBook G4 (October 2001)
This PowerBook G4 mini-brochure unfolds into an 8-up landscape-orientation mini-poster featuring the Titanium PowerBook G4 and the tagline “1 inch thin, 5.3 pounds, DVD, 5-hour battery, AirPort, 15.2-inch mega-wide screen.”

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Mini-brochures collection (2000)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

iMac (July 2000)
This iMac mini-brochure featured the graphite and snow iMac DV Special Edition models. It opened to four horizontal panels and featured all iMac colors of the time—ruby, indigo, sage, snow, and graphite. Features described included Internet, playing DVDs, digital video editing with iMovie, optional AirPort wireless capabilities, and AppleCare. iMac Specifications on the back outlined the four available configurations: iMac DV Special Edition, iMac DV+, iMac DV, and iMac.

AirPort (original, July 2000)
The AirPort mini-brochure opens first to a 2-up layout showing Apple’s Wi-Fi-capable devices at the time (iBook, iMac, PowerBook G3, and graphite Power Mac G4 tower). The brochure then opens to a 4-up horizontal layout showing “Three easy steps to a wireless world.”

Apple Displays (July 2000)
The Apple Displays brochure pictures an Apple Studio Display on the cover (17-inch CRT model). The brochure folds into a horizontal 4-up layout that shows all three available display models at the time along with features—Apple Studio Display (17-inch CRT), Apple Studio Display (15-inch LCD), and Apple Cinema Display (22-inch LCD).

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TBWA Chiat/Day magazine spread set (1999–2000)

This set includes five magazine spreads printed on 18 x 14.1875 paper and laminated. Each magazine spread is labeled at bottom-center with “TBWA CHIAT/DAY INC. LA” (Apple’s ad agency at the time) and a code number. The spreads feature slot-loading iMac computers and one features the tangerine iBook.

Q200-99-P2618AO features the tangerine iBook with the tagline “iMac to go.” (1999)

Q200-99-3172A features the lime slot-loading iMac with the tagline “And the award for Best Home Movie goes to…” (1999)

Q200-99-3502A features the grape slot-loading iMac with the tagline “Baywatch Baby” (2000)

Q200-99-P3739A features the tangerine slot-loading iMac with the tagline “Rock‘n Roll Machine” (2000)

Q200-99-P3740A features the lime slot-loading iMac with the tagline “Leapin’ Lizards.” (2000)

The iBook magazine spread introduces the iBook laptop and touts its built-in 56K modem as “the world’s easiest path to the Internet.”

All iMac magazine spreads feature slot-loading iMac models and DV camcorders with “Desktop Video” or “Desktop Movies.” Apple mentions the iMovie app in three of the four ads, but the main purpose of the ads is to show the ease of using the iMac to create videos, a relatively cumbersome task before Apple introduced FireWire and iMovie.

Unfortunately, I have no idea where I acquired these magazine spreads. I’m not now—nor have ever been—in the publishing, printing, or advertising business. If anyone has additional history on these, I’d appreciate it!

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Yum. poster (iMac packaging version, 1999)

This poster was included in the package of all new iMac computers in 1999. After the success of the original iMac that was available in one color, Bondi blue (named for the color of the water at the beach in Australia of the same name), the second iteration of the iMac was available in five colors: blueberry, grape, tangerine, lime, and strawberry.

This poster shows all five iMac colors in a circle. The tagline is simply, “Yum.” to reference the fruit-inspired color names. (I use the term “fruit-inspired” because the shade of blue bears no resemblance to the color of a blueberry, and the dark-pink hue used matches no strawberry I’ve ever seen.) At bottom-center, the tagline “Think different.” is included along with the Apple logo.

This version of this poster is folded (to fit in the iMac box) and is 30 x 24 inches unfolded. I have another version of this poster that is rolled in a poster tube, and a rectangular button with the same design.

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The New iMac. Poster (24 x 36 inches, 2002)

In early January 2002, Apple introduced a major design update to the iconic original iMac design. Previously the iMac was an all-in-one CRT-based design available in translucent and transparent colors and designs. The new 2002 design remained an all-in-one computer, but used a half-sphere white base, a chrome adjustable arm, and a “floating” flat-panel display.

Apple described the design in a press release:

“Apple today unveiled the all-new iMac, redesigned from the ground up around a stunning 15-inch LCD flat screen that floats in mid-air—allowing users to effortlessly adjust its height or angle with just a touch.”

The 2002 iMac was available in 15- and 17-inch models. This 24 x 36 inch poster depicts the 15-inch iMac on a white background and adds a reflection under the base. The text is printed in Apple Garamond, “The new iMac. Macworld San Francisco 2002.” and is followed by a gray Apple logo.

Also notable, this iMac has a screen showing Mac OS X. The icons in the Dock include Finder, Mail, Microsoft Internet Explorer, iTunes, iPhoto, iMovie, iDVD, AppleWorks, Sherlock, QuickTime Player, System Preferences, and Trash. The inclusion of iMovie and iDVD underscored the addition of the SuperDrive “for playing and burning custom CDs and DVDs” as standard equipment on this iMac.

Although this poster (and the iMac itself) used the Apple Garamond font, later versions of this iMac design would switch to the Apple Myriad font.

Source: Apple

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iMac unplugged. Poster (blueberry, 24 x 36 inches, 1999)

Apple announced the iBook laptop in 1999 as a successor to the popular original iMac desktop computer. The iMac had been released in a translucent Bondi blue color and the iBook followed suit being available first in blueberry (aqua blue) and tangerine (orange). The design of the iBook was arguably as “shocking” as the original iMac. The iBook not only came in colors, but also featured a curved clamshell design with a built-in handle.

The iMac was among the first computers released that was not only made for “surfing the Internet,” but was also relatively easy to set it up and get online. This was not the case with most computers at the time. The iBook extended this ease of Internet connection by adding a built-in wireless card—named “AirPort”—and an accompanying AirPort Base Station. While these technologies were not new, they were among the first to be easy to set up and configure.

A print ad version of this idea featured an iBook with the words: “Introducing iBook: Up to six hours of battery life. Pentium-crushing G3 processor. Out of the box and onto the Internet in 10 minutes—no desk required. www.apple.com.”

The poster measures 24 x 36 inches and is printed on glossy paper. The design features a blueberry iBook with text below in the Apple Garamond font that reads, “iMac unplugged.” At bottom center is a translucent blueberry Apple logo and the words “Think different.” This poster includes no date or other information.

Source: Macworld (Vintage Apple)

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Macintosh Products Guide Winter 2000 CD (2000)

This Macintosh Products Guide CD is from Winter 2000. The cover art shows a graphite iMac DV Special Edition and it specifies that the CD contains “A catalog of over 16,000 products for your Mac.”

The publisher of the CD is ADC (Apple Developer Connection). The back of the CD says that it will help you “learn about the hottest products available for your Mac, including games, productivity applications, printers, scanners, image editing applications, utilities, digital cameras, USB peripherals for the iMac, and much, much more.”

Source: Apple

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iMac CD set (1998)

When the original iMac shipped in 1998, it had a unique design never before seen in a personal computer. Apple also took the opportunity to redesign the internal packaging of the iMac, down to the book of CDs that shipped with every iMac.

The iMac CD book had cardboard front and back covers in bright yellow. Its white pages with clear fronts each held one CD. The iMac shipped with a bright orange Software Restore CD, a bright orange Software Install CD, and various third-party CDs, including Williams-Sonoma Good Cooking, Quicken 98, and others.

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Education Resource CD Winter 2000 (2000)

This Education Resource CD is dated Winter 2000. Its design features a rendition of the glossy 3D tabs on the apple.com website at the time. The toolbox image at the bottom of the CD matched the iTools design. iTools is a precursor to what has become Apple iCloud services.

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Apple CD media (1999)

My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.

Apple CDs from 1999 include:

  • Mac OS 8.6 Updater CD (1999)
  • Mac OS 8.6 (Version 8.6, 691-2312-A, 1999)
  • Mac OS 9 (Version 9.0, 691-2386-A, 1999)
  • Macintosh PowerBook G3 Series Software Install (SSW version 9.0, 691-2458-A, 1999)
  • iMac Software Install (SSW version 8.6, CD version 1.1, 691-2376-A, 1999)
  • iMac Software Restore (SSW version 8.6, CD version 1.1, 691-2375-A, 1999)
  • Software Bundle (600-7647-A, 1999)
  • iBook Software Install (SSW version 9.0, 691-2472-A, 1999)
  • Apple Network Assistant (Version 4.0., Z691-2474-A, 1999)
  • SoftRAID For Power Mac G4 and Macintosh Server G4 computers (1999, SSW version 9.0, CD version 2.2.1, 691-2534-A, 1999)
  • AppleCare Service Source For Power Macintosh computers before G3 (includes AppleCare License Booklet, November 691-2508-A, 1999)
  • Mac OS 9, Not for resale
  • A New Take on Digital Video (Final Cut Pro demo)

Apple shipped CD bundles in cardboard envelope packages in 1999. The envelope design shown here is orange with a white Apple logo.