Designed by Apple in California book (2016)

Released in November 2016, Designed by Apple in California was a photo book that documented 20 years of design at Apple. The book contains 450 photos depicting products from the original 1998 iMac to the original Apple Pencil released in 2015. The book “also documents the materials and techniques used by Apple’s design team over two decades of innovation.”

In the book’s foreward, Jony Ive, Apple’s Chief Design Officer, stated:

“While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work… We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.”

The book itself was described by Apple:

Designed by Apple in California is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.”

The large book measured 13 x 16.25 inches and was sold for $299. The small book was 10.20 x 12.75 inches and was sold for $199. The book could be purchased at apple.com and at selected Apple Stores, including Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.

This example is the large version of the book, unopened in its original box. I purchased this book at the Chicago Apple Store on Michigan Avenue.

Source: Apple

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