Let them learn by doing. Introducing iLife ’08 and iWork ’08. Apple Education brochure (2007)

This large, full-color brochure measures 11×17 inches and folds out into a 2-up layout with a total measurement of 22×17 inches. The brochure was provided to Apple Education customers and explains how iWork ’08 and iLife ’08 could be used in the classroom.

The cover includes three students using white MacBook notebooks with USB science probes in a classroom. Upon opening the brochure, the first spread is a striking photo of a teacher working with a student with an all-black facing page with white text (in the then-current Apple Myriad font). The text reads:

“There has never been a more exciting time to be an educator, because there have never been so many creative ways to connect with students. When you bring movies, music, and photography into the classroom, amazing things happen. Core subjects come to life; students are more inspired to communicate and collaborate; and without even realizing it, they get an enormous head start with 21st-century skills. We believe that creativity is the key to unlocking every child’s genius, and that media-rich learning is the key to greater creativity. The time has come to reimagine what’s possible, and to redefine our expectations. Rethink.”

The center, 2-page spread is on an all-white background and outlines six features of iLife ’08 pictured along with a white MacBook. The text reads:

“Grab their attention, and don’t let go: Introducing iLife ’08. Incredibly easy tools for incredibly amazing schoolwork. Meet iLife ’08, a fully integrated suite of digital authoring tools—iPhoto, iMovie, GarageBand, iWeb and iDVD. Together, they let students create amazing projects such as photo books, slideshows, documentary movies, podcasts, music, and more. The tools all work together beautifully and couldn’t be more intuitive: learn just one, and you’ll soon master them all. iLife ’08 is simple enough to build confidence in kindergartners, yet powerful enough to engage the most media-savvy high schoolers—not to mention teachers and parents…”

The third and final spread, also on an all-white background, features iWork ’08 and a photo of a silver iMac. Its text reads:

“Productivity has a new best friend: Introducing iWork ’08. Simple, powerful tools that teach students real-world skills. Meet Keynote, Pages, and Numbers- otherwise known as iWork ’08. Whether you want to create cinema-quality presentations, exciting reports, or visually compelling spreadsheets, iWork ’08 themes give you a giant head start. Even the most dynamic features-from charts to movies to animation-can be added to projects in a flash, and you can easily import from and export to Microsoft Office and AppleWorks…”

The back of the brochure uses the headline “Inspiration enclosed.” It features product boxes of iWork ’08 and iLife ’08 and includes Site License pricing and contact information.

Source: Apple

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