This Apple Education Series booklet, titled Out of the Box and Onto the ’Net: The Internet, Teaching, and Mac OS 8 was written to explain to educators how to use Internet in school with the Mac OS 8 operating system.
The Table of Contents included the following sections:
Welcome
The Internet in Education
The Internet: an introduction
How the Internet is transforming education
Uses of the Internet in education
Communication and collaboration
Conducting research
Publishing on the World Wide Web
Getting ready to go online
Preparing students to go online
Learning activities and teacher resources
Mac OS 8 Internet Features
Mac OS 8 overview
Setting up your computer to access the Internet
Registering with an ISP
Adding or changing LAN or ISP settings
Creating and importing settings information
Connecting to and disconnecting from the Internet
Disconnecting from the Internet
Using the Connect To command
Sending e-mail with Mac OS 8
Personal Web Sharing
Mac OS Runtime for Java
Using the PointCast Network
Using the Mac OS Info Center
The book measures 8.5 x 11 inches with a full-color cover. The interior is printed in black.
This collection of CD-ROMs is part of the Apple Education Series and is titled “Multimedia Learning Tools CD Library.” The CD booklet measures 7.5 x 9.25 inches and is made of clear vinyl. It has a side attachment that allows the book to be bound in a 3-ring binder. The booklet’s front and back cover design use a beige-on-beige woodcut pattern design with a bold rectangle woodcut image in the center depicting stylized characters and multimedia icon images.
The interior front and back flap have internal pockets for paperwork. Three inside pages contain pockets that can hold 4 CDs each (2 in front and 2 in back).
One of my Apple collection entries includes a set of books I titled the “Macintosh Advantage Collection (1996)” that contains the following materials:
50 Macintosh Advantages book (1996)
Why do People Prefer Macintosh? brochure (1996)
Why Macintosh? brochure (1996)
I recently acquired a brown cardboard shipping box measuring 11.5 x 8.75 x 6.5 inches, complete with its original shipping label to its original recipient—a former Apple sales rep. Apparently, the three items I cataloged above are a part of a larger collection for potential Apple customers that was used in late 1990s.
The shipping label refers to this box as Apple part 52241, and based upon the part numbers that follow, this box contains all its original contents. I have listed the part numbers below and matched them to their items. At the end of each part number an asterisk is followed by a number, likely indicating the quantity of each item (all quantities are “1” in this box, except for the 5 Apple logo window clings).
Curiously, two of the VHS video tapes in the box include both the NTSC and PAL formats—an odd choice since, generally, only NTSC was used in the United States.
Part number list and box contents:
52241—Part number for entire box
L02206A—6-color Apple logo sticker set
L02270A—Apple’s Operating System Strategy, March 1997, VHS tape (NTSC format) L02270APAL—Apple’s Operating System Strategy, March 1997, VHS tape (PAL format)
L02222A—Apple and NeXT: Combining unparalleled ease of use with industrial-strength performance, Information About Apple’s OS Strategy, January 1997, 8.5 x 11-inch whitepaper, 4 pages
L02181A—Apple Technology Update—Mac OS 7.6, January 1997 VHS tape (NTSC format)
L02177A—The 1997 Apple MacAdvocate CD-ROM. (Spring 1997)
L01760A—Macintosh or Windows? Spring 1996 VHS tape (NTSC format)
L01760APAL—Macintosh or Windows? Spring 1996 VHS tape (PAL format)
L01856A—Personal Computer Satisfaction: An Independent Study of People Who use Both Macintosh and Windows 95 Computers (Evans Research Associates) (1996)
L01973B—Go figure: A Quick Look at Some Important Apple Facts, 1.97 10-panel, full-color brochure (1997)
L01970A—Apple logo window clings (quantity 5)
L01667A—Why Macintosh? booklet (1996)
L00440C—50 Macintosh Advantages, Why Macintosh computers are better than PCs running Windows 95. 1996, 8.5 x 11-inch booklet
L01749A—Why do People Prefer Macintosh? (Why people think Macintosh computers are better than PCs running Windows, in their own words.) April 1996, 8.5 x 11-inch booklet
Not listed on box, likely sent with Mac OS 7.6 VHS tape: L02182A—Mac OS 7.6 At a glance tri-fold brochure (2-color)
While the above books are detailed in my previous post, a fascinating new addition to my collection is the seemingly innocuous Apple and NeXT whitepaper. The 4-page document is the first printed source I have seen that describes Apple’s plan to proceed after their acquisition of NeXT. The whitepaper describes the “Rhapsody” project—the operating system that eventually becomes Mac OS X—the basis for the macOS we use today, over 25 years later. The whitepaper includes this description:
“Rhapsody is the code name of the first system software effort planned from the prospective union of Apple and NeXT. Its intent is to extend the existing strengths of both companies to provide a computing environment that is both stronger and more flexible—and, ultimately, better able to meet the needs of our customers.”
This Why Macintosh? complete box set is a fascinating glimpse into Apple’s pre-Internet communications plan with customers at a pivotal time in their history—just after Steve Jobs returned to the company.
This Apple Resource Guide booklet focused upon K–12 Vocational Education. The book opens with Apple’s case for using “Technology to Change Vocational Education:”
“As the SCANS Report notes, the personal computer ‘has reconfigured the world of work as has perhaps no other invention since electricity or the assembly line.’ The nature of work is changing as is the ‘foundation needed to find and hold a good job.’ Technology holds a promise, not only of new kinds of work, but also of the means of attaining the skills and capabilities that will permit our work force to accomplish those tasks.”
Released in 1991, “The Secretary’s Commission on Achieving Necessary Skills (SCANS) examined the demands of the workplace and whether young people were capable of meeting those demands. Specifically, SCANS determined the level of skills required to enter employment” (United States Department of Labor).
In the next section of Apple’s booklet, the section titled “Why use the Macintosh computer?” lays out a use case for Macintosh in Vocational Programs. Three reasons include: “The software is easy to learn,” “It’s idea for graphics,” and “It helps build the foundations—and more.”
The book is primarily comprised of six case studies about vocational education programs across the United States that use Macintosh. Schools that are profiled include:
Delta County School District—District Planning Provides Computers and Opportunitites at All Schools
Auburn High School—Industrial Technology Benefits from Computer Technology
Butler Middle School—Learning the Engineering Behind the Magic of Technology
Walter Biddle Saul High School of Agricultural Sciences—Computer Links Agriculture and Business in Philadelphia School
Tulsa County Area Vocational-Technical School District #18—Educational Enhancement Center Serves All Students with Technology
Burkburnett High School—Business Class Keeps Curriculum and Technology Current
The booklet concludes with a series of Resources for Using Technology in Vocational Education.
The booklet measures 8.5 x 11 inches and is printed in black.
This Apple Resource Guide booklet focused upon K–12 Business Education. The book opens with Apple’s case for using Macintosh in Business Education programs for “Meeting the Challenges with Technology.” It reads:
“In today’s competitive global economy, business education is more important than ever before. The need for trained, skilled workers is growing rapidly, but nearly half of all students who complete high school still do not continue on with their education. These students need—and want—preparation in the skills that will enable them to earn a living right out of high school.”
The next section, Why use the Macintosh computer?, lays out a use case for Macintosh in business education.
“A growing number of business education teachers have selected the Apple Macintosh as the standard microcomputer for their classrooms. For them, the choice was clear… The software is easy to learn… It’s powerful and easy to use.”
The book is primarily comprised of six case studies about business education programs across the United States that use Macintosh. Schools that are profiled include:
Abilene High School—New Technology Tools Transform a Business Department
Enterprise Village—The Enterprise Village Experience
Marcos De Niza High School—Student Entrepreneurs Develop Business Plans
Steel Valley Senior High School—Macintosh Moves Steel Valley High Into Office of the Future
Trinity High School—Making Connections in Business Law
Yarmouth High School—A Small Department Manages Big Innovations
The booklet concludes with a series of Resources for Using Technology in Business Education.
The booklet measures 8.5 x 11 inches and is printed in black.
Mac OS X Panther, Version 10.3, was the fourth major release of the Mac OS X [ten] operating system, and the second to be referred to by its codename, “Panther,” in its product marketing. Previous versions were codenamed “Cheetah” (Version 10.0) and “Puma” (Version 10.1), but they were referred to only by their version numbers. Version 10.2 was publicly announced as “Jaguar,” and this version, 10.3, continued the “big cat” codenames with “Panther.”
According to Apple, “Panther delivers more than 150 breakthrough new features including a completely new Finder that provides one-click access to a user’s favorite files and folders; Exposé, a revolutionary new way to instantly see all open windows at once; and iChat AV, a complete desktop video conferencing solution for business, education and consumers.”
This set includes all installer CDs and a set of three 7.5 x 9-inch booklets, including installation directions, the software license, and a “Welcome to Panther” booklet describing the operating system’s main features. The set is packaged in a 8.25 x 9.25-inch clear plastic envelope.
When it was released on October 24, 2003, this Mac OS X upgrade cost US$129.
This CD booklet has a bright red cover and is titled “CD-ROM discs” in the Apple Garamond font used between 1984–2003. The cover includes a badge-style graphic that declares “Great Value!” and “Apple #1 Computer Used in Schools.”
This booklet is made from clear vinyl and measures 7.5 x 9.25 inches. The front and back flap have internal pockets that hold paperwork such as software licenses, and the three inside pages can hold 2 CDs each.
The CD-ROMs contained in the booklet are all video games and include:
Bungie (the company that would eventually create the Halo video game, 1996)
Based upon my own recollection, Apple offered a program called the “Apple Educator Advantage” to educators around 1993–2004. I personally participated in the program between 1999–2003. I first recall the program as a low-interest buying program for teachers and school staff that was set up through a school district’s administration center and offered to school staff. Educators were able to make purchases at the same discounted pricing offered to school districts and then pay over time.
The Apple Educator Advantage program was started at a time before Apple Stores existed, before online purchasing was commonplace, and continued to be offered a few years after Apple Stores began opening around the United States.
This CD booklet was likely offered to school staff who participated in the Apple Educator Advantage program. This booklet is made from frosted vinyl and measures 7.5 x 9.25 inches. The front and back flap have internal pockets that hold paperwork such as software licenses, and the two inside pages can hold 2 CDs each.
This booklet and set of CD-ROMs included software and how-to guides to teach a user to create the elements of a web page at a time when the Internet was still considered new and unknown by many. In true Apple style, the set provided easy-to-use tools and directions “that can help you build creative and engaging Web pages of your own—without any complicated programming.”
In 1997 the “World Wide Web” was defined as “the fastest growing part of the Internet.” The guide provided a handy definition of a Web page:
“Using Web browser software, you can view color images, animation, and video, and even hear sound on the Web. The documents that you view on the Web are known as Web pages, and can contain links to other pages so that when you click a word or image that has been designated as a link, your browser will automatically display the contents of the linked page.”
The three CD-ROMs included in the kit were an Apple Web Page Construction Kit CD (containing Kaboom! Special Edition and Web Explosion Special Edition from Nova Development Corporation and WwwART from Microfrontier. Inc.), Claris Home Page 2.0, and WebPainter.
The kit was comprised of a 7.5 x 9.25-inch booklet and a single frosted vinyl CD packet containing 3 CDs. This kit was shipped in a cardboard box that I do not have in my collection.
This large, full-color brochure measures 11×17 inches and folds out into a 2-up layout with a total measurement of 22×17 inches. The brochure was provided to Apple Education customers and explains how iWork ’08 and iLife ’08 could be used in the classroom.
The cover includes three students using white MacBook notebooks with USB science probes in a classroom. Upon opening the brochure, the first spread is a striking photo of a teacher working with a student with an all-black facing page with white text (in the then-current Apple Myriad font). The text reads:
“There has never been a more exciting time to be an educator, because there have never been so many creative ways to connect with students. When you bring movies, music, and photography into the classroom, amazing things happen. Core subjects come to life; students are more inspired to communicate and collaborate; and without even realizing it, they get an enormous head start with 21st-century skills. We believe that creativity is the key to unlocking every child’s genius, and that media-rich learning is the key to greater creativity. The time has come to reimagine what’s possible, and to redefine our expectations. Rethink.”
The center, 2-page spread is on an all-white background and outlines six features of iLife ’08 pictured along with a white MacBook. The text reads:
“Grab their attention, and don’t let go: Introducing iLife ’08. Incredibly easy tools for incredibly amazing schoolwork. Meet iLife ’08, a fully integrated suite of digital authoring tools—iPhoto, iMovie, GarageBand, iWeb and iDVD. Together, they let students create amazing projects such as photo books, slideshows, documentary movies, podcasts, music, and more. The tools all work together beautifully and couldn’t be more intuitive: learn just one, and you’ll soon master them all. iLife ’08 is simple enough to build confidence in kindergartners, yet powerful enough to engage the most media-savvy high schoolers—not to mention teachers and parents…”
The third and final spread, also on an all-white background, features iWork ’08 and a photo of a silver iMac. Its text reads:
“Productivity has a new best friend: Introducing iWork ’08. Simple, powerful tools that teach students real-world skills. Meet Keynote, Pages, and Numbers- otherwise known as iWork ’08. Whether you want to create cinema-quality presentations, exciting reports, or visually compelling spreadsheets, iWork ’08 themes give you a giant head start. Even the most dynamic features-from charts to movies to animation-can be added to projects in a flash, and you can easily import from and export to Microsoft Office and AppleWorks…”
The back of the brochure uses the headline “Inspiration enclosed.” It features product boxes of iWork ’08 and iLife ’08 and includes Site License pricing and contact information.
