Apple Collection

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What’s the difference between a Mac and a PC? magazine insert (2006)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This magazine insert’s cover is all white with black text (in Apple Myriad Bold) that asks, “What’s the difference between a Mac and a PC?” Inside, the left panel answers with the question: “Where do we begin?” and the copy:

“PCs are for the stuff we have to do, like pie charts and spreadsheets. Macs are for the stuff we want to do, like photos, music and movies. On a PC, viruses and crashing are “normal.” On a Mac. Everything just works the way it should. And unlike PCs, a Mac comes ready to do all the things you want, the day you bring it home. Sound like differences you could get used to? Read on.”

The right panel of the insert provides a 5.375-inch square “insert-with-in-an-insert” accordion-folded brochure glued in place. Panels feature either full-color iMac screens showing Mac features, photos of other Macs (MacBook, MacBook Pro, Mac mini), and one panel has the headline, “Why you’ll love a Mac.” followed by additional text.

The back cover features two quotes from prominent journalists.

Folded, the insert measures 7.75 x 10.75 inches. Fully unfolded, the inside brochure measures 32.25 inches wide.

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We rewrote the book magazine insert (PowerBook G3, 1998)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This early magazine insert example is an advertisement for the Macintosh PowerBook G3 laptop. The images on the front, back, and inside covers are photographed with stunning black backgrounds using shadows and light to reveal interesting aspects of the laptop’s design. The cover reads, “We rewrote the book.”

Open, the 2-panel spread includes the copy: “Presenting the new PowerBook G3. It’s been rethought and reengineered from cover to cover. It’s sleek. It’s intelligent. It’s endlessly adaptable. Oh, and one other thing.”

The insert fully opens to reveal a mini-poster with a white background that shows an open PowerBook G3 with a screen showing a shark with teeth bared and the headline, “It eats Pentium notebooks for lunch.”

The back page lists product specifications with the headers “Good,” “Better,” and “Best” to represent the three configurations available.

Folded, the size of the insert is 7.5 x 10.25 inches. Fully unfolded the mini-poster is 15 x 20.5 inches.

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Say hello to iPod magazine insert (2001)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were like “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This example is an advertisement for the new (at the time) iPod. The headline on the cover reads, “Say hello to iPod.” An iPod is pictured along with its earbuds.

Open, the 2-page spread reveals the right panel with an iBook running iTunes and the headline “1,000 songs on your Mac.” A dotted line labeled “Super-fast FireWire auto-updating” connects to the (actual size) image of the iPod on the right panel with the headline, “1,000 songs in your pocket.”

The back panel features several iPod screens depicting the iPod user interface (on the LCD grayscale display).

Folded, the size of the insert is 7.5 x 10.5 inches. Fully unfolded it is 15 inches wide.

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Get a new Mac for $99. magazine insert (Mac OS 8.5, 1998)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

The front page of this advertisement is just the words (in the Apple Garamond font) “Get a new Mac for $99.” with the Apple logo.

The 8-page folded and stapled insert opens to the first 2-page spread showing a Mac OS 8.5 CD in a hand with the headline, “Introducing our most powerful Macintosh yet. (Shown actual size.).” The center spread highlights Sherlock, Apple’s then-new search tool. The final spread highlights new Mac OS features for PowerPC Mac models.

The back cover shows the software box and the headline, “Small investment, big return.”

Folded, the size of the insert is 7.5 x 10.5 inches.

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Blueberry iBook magazine insert (1999)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This insert is an advertisement for the original blueberry iBook. The cover has no words, just a photo of the lid of the blueberry iBook. Inside, the ad shows an open iBook with a screen that reads, “Say hello to iBook.” and includes a photo of the earth (perhaps to represent the World Wide Web) and various icons and short descriptions of iBook features. The back cover shows the bottom of the iBook.

Interestingly, the actual iBook could not open and lay flat as this advertisement suggests. However, the simplicity of the overall image is very effective since you could open and close the ad just like you would a laptop.

Folded, the size of the insert is 7.875 x 10.5 inches. Unfolded, the insert is 15.75 inches tall.

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Apple Desktop Publishing brochure (1986)

This Apple Desktop Publishing brochure from 1986 is titled “To find out how people like you are improving their looks….” The title is followed by black-and-white portraits with the captions Publisher, Graphic Director, Senior Designer, and Consultant. When opened, the phrase is completed by the words “just look.” along with more portraits.

The brochure follows a pattern showing each two-panel spread with a portrait, headline, quote, short story of how Apple is used, and a full color image. Many images span across the two panels and the text wraps around them. The back panel specifies that “Portraits in this brochure were created using Macintosh, LaserWriter, and MacVision. Additional hardware may be required.”

MacVision was a third-party hardware product. According to 32by32, “Koala MacVision was a $400 combination hardware/software interface to digitize still frames from a video camera or VCR. The MacVision box plugged into either the Printer or Modem port.” The software was written by Bill Atkinson, one of the original Macintosh creators and developer of HyperCard.

Folded, this brochure measures 3.75 x 8.375 inches.

Source: 32by32

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An Overview of Apple Products brochure (1996)

This quad-fold brochure from 1996 is titled “An Overview of Apple Products” with the subtitle “Choosing the system that’s right for you.” The opening 2-panel spread is an overview of the brochure with the headline “Apple Macintosh: Ease-of-use, power, compatibility, and multimedia.”

Fully unfolded, the brochure reveals 4-panel spreads that alternate between a photo featuring a product and overview, followed by a spread with a product specifications grid. The sections include: Macintosh Performa and Power Macintosh Computers, Macintosh PowerBook Computers, Displays and Printers, and Apple Servers and Services.

The end pages of the brochure shift focus to discuss ways to use Apple products. Each category uses a four-panel spread and includes Communications, Multimedia, and Publishing. These last three sections include several Apple peripherals from the time, including the GeoPort Telecom Adapter Kit, the Newton MessagePad 130, AppleCD 600e/600i drives, AppleDesign Powered Speakers II, Apple ColorOne Scanners, and QuickTake 150 digital cameras.

Folded, this brochure measures 3.875 x 8.25 inches. I also have a similar version of this brochure from 1995 with product specifications from that year.

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Rethink. Apple Education mailing collection (2006)

This series of mailings was sent to educators in 2006. The cover of each piece has the title “Rethink.” and discusses a different education topic inside. The cover indicates that this is a series of five, but I only have four of them. The topics include:

Issue 1: Rethink the value of achievement. “You want to give your students and teachers the most powerful learning tools imaginable. So what would you choose? You’d choose intuitive, easy-to-use computers that make lessons a joy and help test scores rise.”

Issue 3: Rethink the possibilities. “Imagine raising achievement across all learning styles and needs. Imagine engaging and motivating every student, allowing all learners to work side by side.”

Issue 4: Rethink how you use your infrastructure. “Your technology infrastructure has the ability to inspire.”

Issue 5: Rethink the frontiers of learning. “The world has changed. No one knows that better than an educator.”

Each folded mailer is 5.625 x 8 inches and unfolds to four horizontal panels. The final panel is a reply postcard inviting the recipient to share their address and get a free item sent to them.

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Apple Learning Interchange bookmarks (c. 2005)

This collection of six silver-metallic-printed bookmarks were packaged in a matching silver envelope with the words “Apple Learning Interchange. A Social Network for Educators.” Each of the six bookmarks were themed, and each theme highlighted five projects that could be found on the Apple Learning Interchange website.

The themes included: Teaching Ideas, Professional Development, Learning Events; Finding Colleagues, Sharing Content, Connecting Globally; Real World Writing; Podcasting, Cut to the Core, Conference Connections; Creative Expression; and Global Awareness.

The Apple Learning Interchange (ALI) program and website are no longer active. ALI was “an Internet community for K-12 educators with a large and participatory membership. Apple has gathered databases of lesson-planning units, Internet resources, and Internet-based projects” (Education World). The Apple Learning Interchange closed in 2010 in favor of iTunes U, “For years the Apple Learning Interchange (ALI) has served as an important resource for educators to access great education content, share best practices, and learn more about using technology in the context of teaching and learning. Over the last three years, iTunes U in the iTunes Store has grown to be an even larger education resource” (MacRumors).

The bookmark envelope measures 2.375 x 7.5 inches, and each of the six bookmarks measure 2.125 x 7.375 inches.

Sources: Education World, MacRumors