These Apple stickers are printed with the logo and adhesive on the same side, allowing them to stick on the inside of a window. The white backing measures 4 x 4.75 inches.
The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type (altered only by the removal of the dot over the “i” in “inc.”). When peeled off the backing, the logotype is not included with the sticker—only the logo.
The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.
Source: Wikipedia (Typography of Apple)