This series of mailings was sent to educators in 2006. The cover of each piece has the title “Rethink.” and discusses a different education topic inside. The cover indicates that this is a series of five, but I only have four of them. The topics include:
Issue 1: Rethink the value of achievement. “You want to give your students and teachers the most powerful learning tools imaginable. So what would you choose? You’d choose intuitive, easy-to-use computers that make lessons a joy and help test scores rise.”
Issue 3: Rethink the possibilities. “Imagine raising achievement across all learning styles and needs. Imagine engaging and motivating every student, allowing all learners to work side by side.”
Issue 4: Rethink how you use your infrastructure. “Your technology infrastructure has the ability to inspire.”
Issue 5: Rethink the frontiers of learning. “The world has changed. No one knows that better than an educator.”
Each folded mailer is 5.625 x 8 inches and unfolds to four horizontal panels. The final panel is a reply postcard inviting the recipient to share their address and get a free item sent to them.
This collection of six silver-metallic-printed bookmarks were packaged in a matching silver envelope with the words “Apple Learning Interchange. A Social Network for Educators.” Each of the six bookmarks were themed, and each theme highlighted five projects that could be found on the Apple Learning Interchange website.
The themes included: Teaching Ideas, Professional Development, Learning Events; Finding Colleagues, Sharing Content, Connecting Globally; Real World Writing; Podcasting, Cut to the Core, Conference Connections; Creative Expression; and Global Awareness.
The Apple Learning Interchange (ALI) program and website are no longer active. ALI was “an Internet community for K-12 educators with a large and participatory membership. Apple has gathered databases of lesson-planning units, Internet resources, and Internet-based projects” (Education World). The Apple Learning Interchange closed in 2010 in favor of iTunes U, “For years the Apple Learning Interchange (ALI) has served as an important resource for educators to access great education content, share best practices, and learn more about using technology in the context of teaching and learning. Over the last three years, iTunes U in the iTunes Store has grown to be an even larger education resource” (MacRumors).
The bookmark envelope measures 2.375 x 7.5 inches, and each of the six bookmarks measure 2.125 x 7.375 inches.
In the early 2000s, Apple Education hosted education events at conferences, schools, and at their Executive Briefing Centers. These events often included providing printed materials to attendees on various topics, product brochures, and/or event agendas.
This small collection of Apple Education folders from 2000–2002 included three different folders from Apple Education. Each folder measures 9 x 12 inches and includes two internal pockets.
In the book Getting Started: A guide for your Apple Mobile Learning Lab, Apple Education outlines the necessary steps to successfully implement a mobile computer cart outfitted with laptops, Wi-Fi, and other equipment. The book also provides basic training on Mac apps and gives ideas about how to use the laptops in the classroom.
The introduction states:
“This guide is designed to help you get started right away using the Apple Mobile Learning Lab in your classroom. It includes suggestions that can help you with setting up, maintaining, and managing your mobile lab, as well as many ideas for great ways to use these powerful tools in your classroom. The information in this guide has been provided by teachers who have extensive experience using mobile labs in their classrooms.”
The chapters include:
Setting Up and Working with Your Mobile Lab
Using the Tools that Come with Your Mobile Lab
More Tools to Use with Your Mobile Lab
Additional Resources
This book measures 9 x 7.5 inches and has 51 pages.
From the mid-1980s to early 2000s, many schools had computer labs where students took computer classes or completed class projects. In general, students used computers at scheduled times during the school day. In the early 2000s, laptop carts became common so instead of going to the computer lab, the computer lab could go to your class.
In the early- to mid-2000s some schools had taken the leap to provide a laptop to every student throughout the school day. At first, these “1 to 1” (or 1:1) programs—one computer per one student—were rare and schools that implemented the programs only allowed students to use laptops while in school. Slowly, 1:1 programs allowed students to take home laptops some or all the time.
Around 2005, Apple Education began creating materials to help schools and school districts create 1:1 computer programs. These two paperback books are examples of Apple Education’s planning materials for school leaders.
In the short, but well-referenced brochure, Implementing a Successful 1 to 1 Learning Program, Apple makes the case for a 1:1 implementation:
“Students today are markedly different than they were a decade ago. Today’s learners are digitally savvy, born at a time and cell phones, handheld gaming devices, iPod, and notebooks are commonplace in homes are filled with computers, TVs, digital video recorders, and game consoles. Today’s students are not engaged by traditional lecture-based modes of teaching, preferring to learn by creating and doing, not by ‘sitting and getting’ (Barth, 2001). They want an active learning experience to match their active lifestyles—preferably enabled by the technology that has become their second nature.”
This brochure measures 7 x 9 inches and 9 pages long.
Another resource for 1:1 planning was a folder-sized brochure with 8 color pages. The brochure is titled One student. One computer. One great way to learn. The first page is a series of quotes by education leaders across the United States, and the rest of the brochure includes information in three more categories: 21st century learning tools for 21st century kids. A complete environment for learning and achievement. Higher achievement, from Maine to Hawaii.
The back page of the folder included a flap to store a series of “Profiles in Success.” The profiles included in my version are: Henrico County Public Schools (Richmond, VA); Manatee County Schools (Bradenton, FL); Michael Petrides School (Staten Island, NY); and Maine Public Schools.
This folder is full color and measures 9 x 12 inches.
“Think different” was the slogan used by Apple in advertising 1997–2002, and is still used in some circumstances as of 2021. The “Think different” concept was created by advertising agency TBWA\Chiat\Day while working with Apple and Steve Jobs. “Think different” was used in its original concept in a TV commercial and in print/digital advertisements, and the “Think different” slogan was used as part of many TV commercials, print/digital ads, and on product packaging.
This advertising campaign was notable in that its original concept did not feature any Apple products. The original version began with a “manifesto” that began famously with “Here’s to the crazy ones.”
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. Think different.
During the commercial, voiced by Richard Dreyfuss, black-and-white footage of iconic personalities (Apple referred to them later as “Apple Geniuses”) served as visuals to accompany the voiceover of the manifesto. Personalities included Albert Einstein, Bob Dylan, Martin Luther King Jr., Thomas Edison, Muhammad Ali, Ted Turner, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson, Pablo Picasso, and others.
The print and digital ads also did not feature Apple devices, just the Apple logo and the words “Think different.” One of the creative team who worked on the campaign described the print concept: “The rainbow-colored logo served as stark contrast to the black and white photography, and, to me, it seemed to make the ‘Think Different’ statement all the more bold.”
In 2000 this Think different poster set was provided to school leaders. The posters were 11 x 17 inches and arrived in a white box printed with the “Here’s to the crazy ones” manifesto. Each box contained three packs of posters sealed in plastic of 10 posters each.
I have two of these education sets. The one pictured was shipped directly to a high school principal. One set has been removed from its shrink wrap, and two sets are still unopened. I have a second compete set still in shrink wrap and has no shipping label.
The set also includes three 8.5 x 11 sheets inside. One is a letter from Apple, and the other two sheets include a “key” naming each Think different portrait with an adjective and mini-biography of each person’s life. The set contains the following “Apple Geniuses:”
Albert Einstein: “Questioner” Cesar Chavez: “Laborer” Jane Goodall: “Observer” Pablo Picasso: “Creator” Amelia Earhart: “Aviator” Miles Davis: “Improviser” Jim Henson: “Muppeteer” John Lennon & Yoko Ono: “Dreamers” Dr. James Watson: “Code cracker” Mahatma Gandhi: “Leader”
Sources: Wikipedia, Forbes, Apple (documentation included in this set)
This Education Resource CD is dated Winter 2000. Its design features a rendition of the glossy 3D tabs on the apple.com website at the time. The toolbox image at the bottom of the CD matched the iTools design. iTools is a precursor to what has become Apple iCloud services.
My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.
Apple CDs from 2002 include:
Mac OS X v10.2 Install Disc 2 (Version 10.2, 2Z691-3705-A, 2002)
Getting Started with Mac OS X version 10.2 Self-Paced & Practice Files (691-4118-A, 2002)
AppleWorks 6 Education Version [Mac OS 8.1 or later (built for Mac OS X) and Windows 95/98/Me/2000/XP, Version 6.2.4, 691-3659-A, 2002]
Software Bundle (603-2348-A, iBook Media, 2002)
iBook Mac OS 9 Install (Mac OS version 9.2.2, CD version 2.1, 691-3996-A, 2002)
Software Bundle (603-2787-A, iBook Media, 2002)
eMac OS X Install Disc 1 (Mac OS version 10.3.3, CD version 1.0, 2Z691-4926-A, 2002)
eMac OS X Software Restore 9 of 9 (Mac OS X applications, Classic support, CD version 1.0, 2Z691-4933-A, 2002)
Software Bundle (603-5097, eMac Media, 2002)
Getting Started with Mac OS X version 10.2, Self-Paced & Practice Files, Not for resale
Apple shipped CD bundles in cardboard envelope packages in 2002. Since each computer required a different number of CDs, various envelope sizes were used to accommodate the number of CDs. A white envelope with a light gray Apple logo is used in this example.
My collection of Apple CD and DVD media includes operating systems, applications, software collections that shipped with devices, promotional media, diagnostic tools, and educational content. In general, Apple-branded CD or DVD examples in original packaging have been presented separately, while single discs or collections of discs are presented chronologically.
Apple CDs and DVDs from 2003 include:
iBook Mac OS X Install Disc 1 (Mac OS version 10.2.3, CD version 1.0, 2Z691-4282-A, 2003)
AppleWorks 6 Education Version (Mac OS X, Mac OS 8.1 or later, Windows 95/98/Me/2000/XP, Version 6.2.7, 691-4415-A, 2003)
.Mac (Version 2.0, 0Z691-4421-A, 2003)
iTunes 4 Installer CD with QuickTime 6.2 (Built for Mac OS X v10.1.5 or later, 2003)
iTunes 3, iPhoto 2, iMovie 3, iDVD 3 Install DVD For systems with a SuperDrive (Version 1.0, 2Z691-4302-A, 2003)
iTunes 3, iPhoto 2, iMovie 3 Install CD For systems without a SuperDrive (Version 1.0, 2Z691-4301-A, 2003)
Keynote (Version 1.0, 691-4149-A, 2003)
Wireless Keyboard and Mouse Software (Built for Mac OS X v10.2.6 or later, Version 1.1, 2Z691-4661-A, 2003)
iMac Software Install and Restore (Mac OS version 10.2.3, DVD version 1.1, 691-4319-A, 2003)
AirPort Software Installation (unopened, CD Version 3.0.4, 691-4420-A)
Power Mac G4 Software Install and Restore (Mac OS version 10.2.3, DVD version 1.1, 691-4309-A, 2003)
Mac OS X Xcode Tools Install Disc (Requires Mac OS X v10.3 or later, Version 1.0, 691-4591-A, 2003)
Previous software bundles were packaged in cardboard envelopes. In 2003 Apple changed to packaging software bundles in clear plastic packaging, shown here.
This set of retractable translucent pens was available in gray, purple, green, and red. The pens have matte silver accents, a white Apple logo, and are printed with the URL www.apple.com/education in the Apple Garamond font (Apple’s corporate font from approximately 1984–2003).
The pens measure 5.25 inches long.
I have acquired several of these pens over the years, and I believe I now have all the available colors in this design. These same pens were also offered printed with just a white Apple logo (no URL).
