iPod “Take One” Apple Store brochure collection (2004)

iPod “Take One” store brochures (2004)—Each of these set of three 1-page brochures measures 4.375 x 6.5 inches and features an iPod (“Actual Size”) on the front with a bright pink, bright green, or bright blue background. The back features a photo of the back of the iPod photo with a description of features in an ink color that matches the front. The iPod image is perforated and can be punched out.

iPod mini “Take One” store brochure (2004)—This 1-page brochure measures 4.375 x 6.5 inches and features a pink iPod mini on a white background on the front with various features highlighted. The back has a quirky suggestion about naming playlists and a photo of the back of the iPod mini. The iPod mini image is perforated and can be punched out.

iPod “Take One” Apple Store brochure collection (2005)

iPod photo “Take One” store brochures (2005)—Each of these set of three 1-page brochures measures 4.375 x 6.5 inches and features an iPod photo (30GB and 60GB) on the front along with a closeup of the color screen. There are three versions of this design: a green-to-blue gradient background, a yellow-to-green gradient background, and a pink-to-yellow gradient background. The back features a photo of the full iPod photo with a Photo Library on the screen and descriptions of the iPod’s features.

iPod nano “Take One” store brochure (2005)—This 1-page brochure measures 4.375 x 6.5 inches. The front shows a hand holding an iPod nano between the thumb and forefinger with the headline “1,000 songs. Impossibly small. iPod nano.” on a black background. The back has a white background, pictures both a white and black iPod nano, and describes the device’s features.

iPod shuffle “Take One” store brochure (January 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an iPod shuffle on a bright green background on the front with a stylized “shuffle” graphic in light green in the background. The back describes the iPod shuffle, shows the back of the device (“Actual Size”), and pictures line drawings of four available Apple accessories: Sport Case, Dock, Armband, and Battery Pack.

Mac “Take One” Apple Store brochure collection (2005)

Mac mini (original) “Take One” store brochure (January 2005)—This 1-page brochure measures 4.375 x 6.5 inches. The front features a photo of the Mac mini and the headline “The most affordable Mac ever.” on a white background. The front also includes a diagram of the Mac mini set up with “your existing keyboard, mouse, and display.” and the iLife logo. The back has the headline “Moves at the speed of life.” and includes specifications of the two available configurations. The back has the headline “Introducing Mac mini” and includes a photo of the back of the computer (presumably to show its ports) and specifications of the two available configurations.

eMac “Take One” store brochure (May 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an eMac on a white background on the front with various features highlighted. The back has the headline “Fast. Affordable. Simply amazing.” and includes specifications of the two available configurations.

Mac mini “Take One” store brochure (July 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features a Mac mini on a light blue background on the front with various features highlighted. The back has the headline “Full featured, compact, Mac mini” and includes a photo of the back of the computer (presumably to show its ports) and specifications of the two available configurations.

iBook G4 “Take One” store brochure (July 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features an iBook G4 on a light blue background on the front with various features highlighted. The back has the headline “Moves at the speed of life.” and includes specifications of the two available configurations (12-inch and 14-inch).

iMac G5 “Take One” store brochure (October 2005)—This 1-page brochure measures 4.375 x 6.5 inches and features the headline “The new iMac G5” on a gray-blue background on the front. The front photo shows a hand holding a white Apple Remote pointing at the iMac G5 screen with the Front Row (media) interface. The back includes specifications of the 17- and 20-inch configurations.

Xserve brochure (2003)

This brochure provides information about Apple’s Xserve line of rack-mounted servers, produced between 2002–2011. According to Apple, Xserve was a:

“powerful 1U rack-mount server designed with Apple’s legendary ease-of-use for groundbreakingly simple set up and remote management. Designed from the ground up as the perfect complement to Apple’s UNIX-based Mac OS X Server software, Xserve is ideal for business and education customers. Xserve provides exceptional performance in a compact 1U rack-mount server… Xserve includes an unlimited user license to Mac OS X Server software, offering users a perfect combination for file/print service, video streaming, database applications, computational clustering and web and mail serving.”

Three basic Xserve models were sold: Xserve G4, Xserve G5, and Xserve Xeon.

This brochure is 9 x 12 inches, printed on matte paper, and features a side pocket on the back cover in which current product data sheets could be inserted. The brochure profiles several uses for Xserve including mission-critical applications for fraud prevention, UNIX development, public school network services, and fast file sharing in a creative environment.

My brochure included education-oriented materials in the back pocket, including Apple Remote Desktop, Mac OS X Server, Xserve, and Xserve RAID. In the various school districts where I served, I have used all of those products in the past.

Sources: Wikipedia, Apple

We only get one chance Apple Education brochure (2002)

This Apple Education brochure was printed on heavy matte paper and featured an idealized message aimed at educators to introduce a vision of a digital-age classroom. All photography in the book features real students in classroom environments and is printed using full-page bleeds (all photos go all the way to the edge of the pages with no borders).

The cover begins with the text “We only get one chance,” and the first two-page spread continued, “to engage them, to set them on the right path, and to prepare them for a world none of us can possibly predict.” The next spread begins with the question “So, what will we do with this chance?”

The next pages are two-page spreads with a full-bleed photo on one side and information on the facing page discussing several categories including Mobile Computing, Wireless Networking, Digital Media, PowerSchool (a student information system no longer owned by Apple), and Apple’s Comprehensive Services.

The final page features a green Apple logo with contact information.

This brochure measures 8 x 11 inches and has 16 pages.

Think different. brochure (original iMac, 1998)

This “Think different.” brochure features Apple’s round USB Mouse from the original iMac on the cover. When opened, a two-page spread reveals the original iMac with the iconic “hello (again)” screen and a facing page in bright orange with white text that begins “Say hello to iMac.”

Fully unfolded, a four-panel horizontal spread shows a side view of the original iMac with several labeled features, a two-plug setup showing power and a phone line (Internet at this time was delivered through a built-in dial-up modem using a telephone land line), and a collage of the many third-party CD titles that shipped with the iMac.

The back page of the brochure included iMac specifications.

This brochure measures 3.75 x 6 inches folded.

The Apple eMate 300 in education. brochure (1997)

This brochure is titled “The Apple eMate 300 in education.” and is printed on matte, textured paper.

Introduced in 1997, the eMate 300 was a personal digital assistant (PDA) designed specifically for the education market as a low-cost, laptop-like device that ran the Newton operating system. The eMate 300 was the only Newton that had a built-in keyboard, and like all other Newton devices, used a stylus and had a touch screen.

This brochure is a comprehensive description of Apple’s vision for the eMate 300 in education. It included the following sections: introduction; what is the eMate 300?; learning beyond the classroom anytime, anywhere; today’s learning environment; why introduce the eMate into teaching and learning; what comes with the eMate 300; incorporating the eMate in teaching and learning; and lesson ideas for writing and communication, math and analysis, and science and critical thinking.

The introduction begins with the statement, “Apple introduces a product designed with the belief that, given the right tools, students can accomplish extraordinary things.”

The design of this brochure uses pastel colors and a decidedly late-1990s design aesthetic. While the majority of the brochure uses the Gill Sans font, the same font used for the Newton brand identity, Apple Garamond is also used as a contrasting design element throughout the brochure.

This brochure is stapled, measures 8.5 x 11 inches, and has 20 pages.

Source: Wikipedia

If it’s on iTunes… brochure (Apple TV, 2007)

This brochure for the original Apple TV features a cover with a white iMac with a cutout screen revealing a frame from the Pixar movie Cars and the headline “If it’s on iTunes,”

Open, the phrase is completed “it’s on TV. Presenting Apple TV.” Inside, the same Cars frame is used, but revealed to be playing on a TV connected to an Apple TV device. Also inside, the Apple TV is explained as a three-part system including an iTunes download, wireless sync, and watching on TV.

The back cover shows Technical Specifications, ports, and other information.

This brochure measures 4.25 x 6 inches.

EncycliPodia brochure (2005)

This iPod brochure from 2005 uses the unique, play-on-words title, “EncycliPodia,” a mash-up of the words “encyclopedia” and “iPod.” The cover is understated in light blue with a small Apple logo in the corner and the title in the Apple Myriad font.

The 2-page spreads at the beginning of the brochure feature iPod devices on a color background on the left page and text and diagrams on the facing right page on a white background. Many of the iPod photos specify that they are actual size.

After the iPod devices are outlined, the EncycliPodia presents 2-page spreads of accessories on a light blue background, including “In the Car Accessories,” “At Home Accessories,” “On the Go Accessories,” and “Apple Accessories.”

The back cover features a grid titled “Which iPod are you?” Among other information, each iPod model is identified by size—“About the size of:”
iPod shuffle: pack of gum
iPod mini: cell phone
iPod: deck of cards

The brochure measures 7 x 7 inches and has 10 pages.