Tag: magazine

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Blueberry iBook magazine insert (1999)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This insert is an advertisement for the original blueberry iBook. The cover has no words, just a photo of the lid of the blueberry iBook. Inside, the ad shows an open iBook with a screen that reads, “Say hello to iBook.” and includes a photo of the earth (perhaps to represent the World Wide Web) and various icons and short descriptions of iBook features. The back cover shows the bottom of the iBook.

Interestingly, the actual iBook could not open and lay flat as this advertisement suggests. However, the simplicity of the overall image is very effective since you could open and close the ad just like you would a laptop.

Folded, the size of the insert is 7.875 x 10.5 inches. Unfolded, the insert is 15.75 inches tall.

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Think different. magazine ads directors collection (2000)

“Think different” was the slogan used by Apple in advertising 1997–2002, and is still used in some circumstances as of 2021. The “Think different” concept was created by advertising agency TBWA\Chiat\Day while working with Apple and Steve Jobs. “Think different” was used in its original concept in a TV commercial and in print/digital advertisements, and the “Think different” slogan was used as part of many TV commercials, print/digital ads, and on product packaging. This advertising campaign was notable in that its original concept did not feature Apple products, just iconic cultural figures that Apple selected to represent their ideals.

Several series of Think different ads were released. The final set of five film directors was never released to the public in poster format, but was run as magazine ads in 2000. This series featured John Huston, Orson Welles, Charlie Chaplin, Francis Ford Coppola, and Frank Capra.

I was able to collect four of five of these magazine ads (I do not have Frank Capra). Each of these ads has been laminated and measures approximately 8 x 10.5 inches.

Source: Wikipedia

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TBWA Chiat/Day magazine spread set (1999–2000)

This set includes five magazine spreads printed on 18 x 14.1875 paper and laminated. Each magazine spread is labeled at bottom-center with “TBWA CHIAT/DAY INC. LA” (Apple’s ad agency at the time) and a code number. The spreads feature slot-loading iMac computers and one features the tangerine iBook.

Q200-99-P2618AO features the tangerine iBook with the tagline “iMac to go.” (1999)

Q200-99-3172A features the lime slot-loading iMac with the tagline “And the award for Best Home Movie goes to…” (1999)

Q200-99-3502A features the grape slot-loading iMac with the tagline “Baywatch Baby” (2000)

Q200-99-P3739A features the tangerine slot-loading iMac with the tagline “Rock‘n Roll Machine” (2000)

Q200-99-P3740A features the lime slot-loading iMac with the tagline “Leapin’ Lizards.” (2000)

The iBook magazine spread introduces the iBook laptop and touts its built-in 56K modem as “the world’s easiest path to the Internet.”

All iMac magazine spreads feature slot-loading iMac models and DV camcorders with “Desktop Video” or “Desktop Movies.” Apple mentions the iMovie app in three of the four ads, but the main purpose of the ads is to show the ease of using the iMac to create videos, a relatively cumbersome task before Apple introduced FireWire and iMovie.

Unfortunately, I have no idea where I acquired these magazine spreads. I’m not now—nor have ever been—in the publishing, printing, or advertising business. If anyone has additional history on these, I’d appreciate it!