The Apple Catalog (Spring 1993)

The Apple Catalog opens with the description:

“In this catalog, you’ll read about a lot of tremendously useful products. Products that could change your life. You’ll also read about the way some people really did change their lives—and a lot of other peoples’ lives—in significant ways.”

The Table of Contents includes:

  • Color Classic—Introducing the Macintosh Color Classic computer
  • Color made easy—Scan it, display it, and print it—all in color
  • PowerBook computers—Macintosh power in a notebook size
  • PowerBook accessories—Carrying cases, batteries, rechargers, and more
  • Printers—StyleWriter and ImageWriter printers and accessories
  • Laser printers—Personal LaserWriter NTR and LS printers and accessories
  • Desktop publishing—New tools for the black-and-white publisher
  • Multimedia—Bring full-color video, sound, and animation to your Macintosh screen
  • Disability solutions—Tools for people with disabilities
  • Software—Word processing, drawing, page layout, presentations, and more
  • Learning and communicating—Self-paced training, technical support, and communications software
  • Networks—Networking software and cables
  • Compatibility—How Macintosh works with other systems: AUX, SNA•ps, and MacX
  • Macintosh security—Anti-glare filters, security kits, and system savers
  • Macintosh add-ons—Keyboards, mice, and disk holders
  • Desk accessories—Accents for the well-appointed office
  • Apple wear—Apple clothing and accessories
  • Apple II, too—Products and accessories for Apple II computers
  • The Apple II on Macintosh—Plus a library of useful manuals

The Apple Catalog from Spring 1993 measures 9.125 x 11 inches and is printed in full color on a matte finish paper.

Source: Apple

Multimedia Learning Tools CD Library (1995)

This collection of CD-ROMs is part of the Apple Education Series and is titled “Multimedia Learning Tools CD Library.” The CD booklet measures 7.5 x 9.25 inches and is made of clear vinyl. It has a side attachment that allows the book to be bound in a 3-ring binder. The booklet’s front and back cover design use a beige-on-beige woodcut pattern design with a bold rectangle woodcut image in the center depicting stylized characters and multimedia icon images.

The interior front and back flap have internal pockets for paperwork. Three inside pages contain pockets that can hold 4 CDs each (2 in front and 2 in back).

The CD-ROMs in this collection include:

  • MediaClips 1: Animal Kingdom, Tropical Rain Forest & Deep Voyage (Softkey, 1993–1995)
  • Apple Education Series Multimedia Learning Tools (1995)
  • HyperStudio (Roger Wagner, 1993–1994)
  • Kid Pix (Brøderbund, 1994)
  • Claris Impact 1.0 (1995)
  • Avid VideoShop 3.0 (1995)
  • Microsoft Bookshelf (1995)
  • Famous Faces (Jasmine Multimedia, 1995)
  • MultiWare Multi-Media Collection (BeachWare)
  • 1995 TIme Almanac
  • MacGallery, Version 1.1 (1994–1995)
  • MediaClips 2: Space Odyssey, American View, & World View (Softkey, 1993–1995)

Source: Apple

Making Connections: Learning, Language, and Technology VHS tape (1993)

This VHS tape is in a bright red cardboard case and is titled, Making Connections: Learning, Language, and Technology. The cover of the VHS tape indicates that:

“This video is cosponsored by Apple Computer, Inc., the National Association for Bilingual Education (NABE), and Teachers of English to Speakers of Other Languages (TESOL).”

Three schools are featured in this video, Sneed Elementary (Alief, Texas); Marine Park Middle School (Brooklyn, New York), and Santa Fé Indian School (Santa Fé, New Mexico). The box provides a description of the program:

“Technology can be a powerful tool in helping students master their first or second language. This video demonstrates how multimedia technologies enhance the eurriculum in ESL (English as a Second language) and Bilingual classrooms around the United States. The schools featured effectively demonstrate how technology helps develop the literacy skills of students at different levels of language development.”

Source: Apple

Apple Learning Series notepads (c. 1988)

These Apple Learning Series notepads feature the logotype for the Apple Learning Series at the bottom center with a three-color logo above that depicts a highly stylized image of a person in front of a monitor. The top of the notepads have a black Apple logo.

I have been unable to date these notepads specifically, but the term “Apple Learning Series” has been used in different forms for at least the past 30 years. When I added them to my collection, they were paired with a set of similarly designed notepads for the Apple Unified School System that was introduced in 1987.

Each notepad measures 8.5 x 11 inches and is bound with a tearaway edge.

Sources: Mac Mothership

The Apple eMate 300 in education. brochure (1997)

This brochure is titled “The Apple eMate 300 in education.” and is printed on matte, textured paper.

Introduced in 1997, the eMate 300 was a personal digital assistant (PDA) designed specifically for the education market as a low-cost, laptop-like device that ran the Newton operating system. The eMate 300 was the only Newton that had a built-in keyboard, and like all other Newton devices, used a stylus and had a touch screen.

This brochure is a comprehensive description of Apple’s vision for the eMate 300 in education. It included the following sections: introduction; what is the eMate 300?; learning beyond the classroom anytime, anywhere; today’s learning environment; why introduce the eMate into teaching and learning; what comes with the eMate 300; incorporating the eMate in teaching and learning; and lesson ideas for writing and communication, math and analysis, and science and critical thinking.

The introduction begins with the statement, “Apple introduces a product designed with the belief that, given the right tools, students can accomplish extraordinary things.”

The design of this brochure uses pastel colors and a decidedly late-1990s design aesthetic. While the majority of the brochure uses the Gill Sans font, the same font used for the Newton brand identity, Apple Garamond is also used as a contrasting design element throughout the brochure.

This brochure is stapled, measures 8.5 x 11 inches, and has 20 pages.

Source: Wikipedia

Rethink. Apple Education mailing collection (2006)

This series of mailings was sent to educators in 2006. The cover of each piece has the title “Rethink.” and discusses a different education topic inside. The cover indicates that this is a series of five, but I only have four of them. The topics include:

Issue 1: Rethink the value of achievement. “You want to give your students and teachers the most powerful learning tools imaginable. So what would you choose? You’d choose intuitive, easy-to-use computers that make lessons a joy and help test scores rise.”

Issue 3: Rethink the possibilities. “Imagine raising achievement across all learning styles and needs. Imagine engaging and motivating every student, allowing all learners to work side by side.”

Issue 4: Rethink how you use your infrastructure. “Your technology infrastructure has the ability to inspire.”

Issue 5: Rethink the frontiers of learning. “The world has changed. No one knows that better than an educator.”

Each folded mailer is 5.625 x 8 inches and unfolds to four horizontal panels. The final panel is a reply postcard inviting the recipient to share their address and get a free item sent to them.

Apple Learning Interchange bookmarks (c. 2005)

This collection of six silver-metallic-printed bookmarks were packaged in a matching silver envelope with the words “Apple Learning Interchange. A Social Network for Educators.” Each of the six bookmarks were themed, and each theme highlighted five projects that could be found on the Apple Learning Interchange website.

The themes included: Teaching Ideas, Professional Development, Learning Events; Finding Colleagues, Sharing Content, Connecting Globally; Real World Writing; Podcasting, Cut to the Core, Conference Connections; Creative Expression; and Global Awareness.

The Apple Learning Interchange (ALI) program and website are no longer active. ALI was “an Internet community for K-12 educators with a large and participatory membership. Apple has gathered databases of lesson-planning units, Internet resources, and Internet-based projects” (Education World). The Apple Learning Interchange closed in 2010 in favor of iTunes U, “For years the Apple Learning Interchange (ALI) has served as an important resource for educators to access great education content, share best practices, and learn more about using technology in the context of teaching and learning. Over the last three years, iTunes U in the iTunes Store has grown to be an even larger education resource” (MacRumors).

The bookmark envelope measures 2.375 x 7.5 inches, and each of the six bookmarks measure 2.125 x 7.375 inches.

Sources: Education World, MacRumors

Getting Started: A guide for your Apple Mobile Learning Lab (Apple Education, 2006)

In the book Getting Started: A guide for your Apple Mobile Learning Lab, Apple Education outlines the necessary steps to successfully implement a mobile computer cart outfitted with laptops, Wi-Fi, and other equipment. The book also provides basic training on Mac apps and gives ideas about how to use the laptops in the classroom.

The introduction states:

“This guide is designed to help you get started right away using the Apple Mobile Learning Lab in your classroom. It includes suggestions that can help you with setting up, maintaining, and managing your mobile lab, as well as many ideas for great ways to use these powerful tools in your classroom. The information in this guide has been provided by teachers who have extensive experience using mobile labs in their classrooms.”

The chapters include:

  • Setting Up and Working with Your Mobile Lab
  • Using the Tools that Come with Your Mobile Lab
  • More Tools to Use with Your Mobile Lab
  • Additional Resources

This book measures 9 x 7.5 inches and has 51 pages.

Apple Education 1 to 1 planning resources collection (2006, 2007)

From the mid-1980s to early 2000s, many schools had computer labs where students took computer classes or completed class projects. In general, students used computers at scheduled times during the school day. In the early 2000s, laptop carts became common so instead of going to the computer lab, the computer lab could go to your class.

In the early- to mid-2000s some schools had taken the leap to provide a laptop to every student throughout the school day. At first, these “1 to 1” (or 1:1) programs—one computer per one student—were rare and schools that implemented the programs only allowed students to use laptops while in school. Slowly, 1:1 programs allowed students to take home laptops some or all the time.

Around 2005, Apple Education began creating materials to help schools and school districts create 1:1 computer programs. These two paperback books are examples of Apple Education’s planning materials for school leaders.

In the short, but well-referenced brochure, Implementing a Successful 1 to 1 Learning Program, Apple makes the case for a 1:1 implementation:

“Students today are markedly different than they were a decade ago. Today’s learners are digitally savvy, born at a time and cell phones, handheld gaming devices, iPod, and notebooks are commonplace in homes are filled with computers, TVs, digital video recorders, and game consoles. Today’s students are not engaged by traditional lecture-based modes of teaching, preferring to learn by creating and doing, not by ‘sitting and getting’ (Barth, 2001). They want an active learning experience to match their active lifestyles—preferably enabled by the technology that has become their second nature.”

This brochure measures 7 x 9 inches and 9 pages long.

Another resource for 1:1 planning was a folder-sized brochure with 8 color pages. The brochure is titled One student. One computer. One great way to learn. The first page is a series of quotes by education leaders across the United States, and the rest of the brochure includes information in three more categories: 21st century learning tools for 21st century kids. A complete environment for learning and achievement. Higher achievement, from Maine to Hawaii.

The back page of the folder included a flap to store a series of “Profiles in Success.” The profiles included in my version are: Henrico County Public Schools (Richmond, VA); Manatee County Schools (Bradenton, FL); Michael Petrides School (Staten Island, NY); and Maine Public Schools.

This folder is full color and measures 9 x 12 inches.