This brochure is titled “Where do ideas come from?” and the cover features icon-size images of a QuickTake digital camera, an Apple inkjet printer, an Apple scanner, an Apple laser printer, and an Apple display. The first 2-panel spread reveals a statement about creativity interspersed with the same icons. The copy reads:
“Creativity begins with your imagination. You have an idea and you want to see it. You start with words, but words alone don’t express it, so you decide to add a few quick photographs. And maybe an illustration or two from a rare book you found at the library. Now you’re ready to see the results on paper, so you point! click! print. But something’s missing. Hmmm… Color! Voilà! Apple Imaging Products. Run wild.”
The brochure opens into 4-panel horizontal spreads that outline Apple product lines including printers, displays, scanners, digital cameras, printer supplies, and digital camera supplies.
Folded, this brochure measures 3.875 x 8.75 inches.
This Apple Desktop Publishing brochure from 1986 is titled “To find out how people like you are improving their looks….” The title is followed by black-and-white portraits with the captions Publisher, Graphic Director, Senior Designer, and Consultant. When opened, the phrase is completed by the words “just look.” along with more portraits.
The brochure follows a pattern showing each two-panel spread with a portrait, headline, quote, short story of how Apple is used, and a full color image. Many images span across the two panels and the text wraps around them. The back panel specifies that “Portraits in this brochure were created using Macintosh, LaserWriter, and MacVision. Additional hardware may be required.”
MacVision was a third-party hardware product. According to 32by32, “Koala MacVision was a $400 combination hardware/software interface to digitize still frames from a video camera or VCR. The MacVision box plugged into either the Printer or Modem port.” The software was written by Bill Atkinson, one of the original Macintosh creators and developer of HyperCard.
Folded, this brochure measures 3.75 x 8.375 inches.
This quad-fold brochure from 1996 is titled “An Overview of Apple Products” with the subtitle “Choosing the system that’s right for you.” The opening 2-panel spread is an overview of the brochure with the headline “Apple Macintosh: Ease-of-use, power, compatibility, and multimedia.”
Fully unfolded, the brochure reveals 4-panel spreads that alternate between a photo featuring a product and overview, followed by a spread with a product specifications grid. The sections include: Macintosh Performa and Power Macintosh Computers, Macintosh PowerBook Computers, Displays and Printers, and Apple Servers and Services.
The end pages of the brochure shift focus to discuss ways to use Apple products. Each category uses a four-panel spread and includes Communications, Multimedia, and Publishing. These last three sections include several Apple peripherals from the time, including the GeoPort Telecom Adapter Kit, the Newton MessagePad 130, AppleCD 600e/600i drives, AppleDesign Powered Speakers II, Apple ColorOne Scanners, and QuickTake 150 digital cameras.
Folded, this brochure measures 3.875 x 8.25 inches. I also have a similar version of this brochure from 1995 with product specifications from that year.
This “Create. Share. Inspire.” schedule was distributed at the National Educational Computing Conference (NECC) in Atlanta that was held in June 2007. This organization and conference are still held annually, but the conference changed its name around 2010 to the International Society for Technology in Education (ISTE) Conference.
This trifold brochure measures 4.25 x 6 inches with the message:
Welcome. Inside the Apple booth, you’ll find innovative tools, students can use to express their creativity. You’ll see the latest technologies for sharing content. And you’ll discover powerful ways to inspire students. Join us each day in the Apple booth for hands-on sessions where you’ll learn how to engage students, raise achievement, and manage your digital classroom.
Fully unfolded, six hands-on workshop sessions are described. Session titles include: Let’s Go Global—Using iLife and iWork in Project-Based Learning Meeting Diverse Learner Needs—Built-in Tools on a Mac Publishing Student Voices—Podcasting in the Classroom Managing the Digital Classroom—Tips and Tools for Teachers Creative Expression—Expanding Reading and Writing in the Digital Classroom What’s Hot at Apple?—Bringing Innovation to Learning
This brochure is a horizontal 8-panel, accordion-folded print advertisement with the title “Everything is easier on a Mac.” It is printed in full color on both sides and measures 4.375 x 5.75 inches folded. It is 35 inches wide when fully unfolded.
The front and back covers are similar and depict a Mac OS X (version 10.1) Finder with menu bar, Dock with icons, and the aqua blue default desktop wallpaper. Each panel depicts a single image along with a headline and paragraph explaining the feature. For example, the first panel shows a power button image and the text:
Getting started. Just plug in your Mac, connect it to your phone line, and turn it on. Then let the Apple Setup Assistant guide you through the rest. It automatically registers you with Apple, sets up your Internet connection, and gets you a Mac.com email address. From the moment you take it out of the box, you’ll be up and running in less than 10 minutes.
The panels on one side include the headlines: Getting started. Sending email. Surfing the net. Instant messaging. Enjoying your photos. Sharing files. Managing your music. Listening on the go.
The panels on the other side include the headlines: Making movies. Creating DVDs. Learning. Going wireless. Adding peripherals. AppleCare.
This mini-brochure measures 3 x 4.5 inches folded. Fully unfolded, the trifold layout pictures a Power Mac G3 blue and white tower with the door open and call-out text referring to various features such as drive bays, processor, and memory. The copy reads:
“When we set out to build a successor to the power Macintosh G3, we didn’t just refine it. We completely reinvented it. The new power Macintosh G3 gives you more in every way. It’s the most powerful, expandable—and dare we say, revolutionary—Mac ever built.”
From the mid-1980s to early 2000s, many schools had computer labs where students took computer classes or completed class projects. In general, students used computers at scheduled times during the school day. In the early 2000s, laptop carts became common so instead of going to the computer lab, the computer lab could go to your class.
In the early- to mid-2000s some schools had taken the leap to provide a laptop to every student throughout the school day. At first, these “1 to 1” (or 1:1) programs—one computer per one student—were rare and schools that implemented the programs only allowed students to use laptops while in school. Slowly, 1:1 programs allowed students to take home laptops some or all the time.
Around 2005, Apple Education began creating materials to help schools and school districts create 1:1 computer programs. These two paperback books are examples of Apple Education’s planning materials for school leaders.
In the short, but well-referenced brochure, Implementing a Successful 1 to 1 Learning Program, Apple makes the case for a 1:1 implementation:
“Students today are markedly different than they were a decade ago. Today’s learners are digitally savvy, born at a time and cell phones, handheld gaming devices, iPod, and notebooks are commonplace in homes are filled with computers, TVs, digital video recorders, and game consoles. Today’s students are not engaged by traditional lecture-based modes of teaching, preferring to learn by creating and doing, not by ‘sitting and getting’ (Barth, 2001). They want an active learning experience to match their active lifestyles—preferably enabled by the technology that has become their second nature.”
This brochure measures 7 x 9 inches and 9 pages long.
Another resource for 1:1 planning was a folder-sized brochure with 8 color pages. The brochure is titled One student. One computer. One great way to learn. The first page is a series of quotes by education leaders across the United States, and the rest of the brochure includes information in three more categories: 21st century learning tools for 21st century kids. A complete environment for learning and achievement. Higher achievement, from Maine to Hawaii.
The back page of the folder included a flap to store a series of “Profiles in Success.” The profiles included in my version are: Henrico County Public Schools (Richmond, VA); Manatee County Schools (Bradenton, FL); Michael Petrides School (Staten Island, NY); and Maine Public Schools.
This folder is full color and measures 9 x 12 inches.
These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.
iLife ’04 (2004) This brochure’s cover features five interlocking puzzle pieces—picturing a video camera, headphones, digital camera, MIDI keyboard, and DVD—that represent the iLife suite along with the headline, “Every new Mac comes preloaded with some amazing software. We call it iLife.” The brochure folds out into an 8-up mini-poster that shows an iBook G4 surrounded by items that work with iLife, including a MIDI keyboard, a digital video camera, a digital camera, an iPod, and a stack of DVDs. The headline reads, “iLife ’04. The easiest way to organize, create, and share the things you love.”
Power Mac G5/Apple Displays (2004) This brochure is two-sided. One side features the Power Mac G5 and the other side features Apple Displays. When opened, the 2-up layout headline reads, “Think fast. Think big.” and a Power Mac G5 is pictured along side a 23-inch Apple Cinema HD Display. Inside, the 4-up horizontal layout shows all available default configurations of Power Mac G5 computers and Apple Cinema Displays.
These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel and specifications on the back panel.
Apple Displays (January 2003) This stapled Apple Displays brochure features a 3-up fold out section showing three models: 20-inch Apple Cinema Display, 23-inch Apple Cinema HD Display, and 17-inch Apple Studio Display. The next 2-up layout includes: 10 reasons why Apple all-digital LCD displays are clearly superior. All-digital active-matrix LCD. Pure digital interface. Wide viewing angle. Fast pixel response. Save on energy bills. Color fidelity. Uniform color. Stable colors. Easy to calibrate. Clutter-free. The final pages include product specifications.
Power Mac G4 (January 2003) This stapled 8-page brochure features a Power Mac G4 (mirrored drive door) on the cover. The next 2-page spread shows the Power Mac G4 with the door open and the copy: “Power Mac G4. Super fast. Super affordable. Supercomputer. The new Power Mac G4 features faster performance, more expansion, and the highly efficient Xserve-based dual processing architecture.” The center spread features the headline, “The ultimate system for the digital pro.” The last pages contain Technical Specifications and Power Mac G4 configurations.
iPod+iTunes Mac and Windows (October 2003) The cover of this brochure is bright yellow and features the iconic “silhouette” iPod imagery—a black silhouette of a person holding a white iPod wearing white earbuds connected by white wires. The opening copy reads: “iPod and iTunes. Perfect harmony. Together, iPod and iTunes changed the way Mac users listen to music. Now everyone can join the digital music revolution, because iTunes now works on Windows PCs—the same way it does on a Mac. So no matter what computer you use, you can enjoy the most acclaimed portable digital music player and jukebox software ever created. And go anywhere with up to 10,000 songs in your pocket.” The remainder of the brochure features iPod and iTunes features and specifications.
Power Mac G5 (July 2003) The Power Mac G5 brochure opens to a 2-up layout with the headline “Power Mac G5 The worlds fastest personal computer.” along with a “hero” photo of the product. The next 4-up horizontal layout features four stunning photographs, each representing one of four disciplines: color graphics, video production, scientific research, and music production. It fully opens to an 8-up mini poster with the headline, “The Power Mac G5. Unprecedented everything.”
These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs folded out into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.
iMac (January 2002) This brochure features an indigo iMac on the cover. The horizontal 4-up layout features several tasks that can be completed on an iMac with four photos and the headlines “Surf the Internet,” “Make movies,” “Mix music,” and “Make a photo album.” The fully unfolded 8-up poster features a birds-eye view of an indigo iMac with the headline, “Your digital life starts here.”
The new iMac. (January 2002) This brochure features the first flat-panel iMac (with a white half-sphere base) on the cover. The opening 2-up layout features the copy, “iMac redefined. With a state-of-the-art 15-inch digital flat panel display, a PowerPC G4 processor, and a SuperDrive that burn CDs and DVDs, the new iMac completely reinvents the all-in-one computer.” The fully unfolded 8-up mini-poster features the headline “Here we go again.”
