Although Apple has released several Pride Edition bands, this design is the first multicolor fluoroelastomer band. According to Apple’s website:
“The Pride Edition Sport Band is assembled by hand from individual strips of colored fluoroelastomer. The strips are then machine die-cut and compression molded together. This process results in subtle variations in the wavy rainbow design, making each band artfully unique. Durable and strong, yet surprisingly soft, the band drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a clean fit.”
The packaging states: “Apple is proud to support LGBTQ advocacy organizations working to bring about positive change.” Apple’s website goes on to specify the LGBTQ organizations they support through the sale of this band: Encircle, Gender Spectrum, GLSEN, PFLAG, SMYAL, The National Center for Transgender Equality, The Trevor Project in the U.S., and ILGA World internationally.