Although Apple has released several Pride Edition bands, this design is the first multicolor fluoroelastomer band. According to Apple’s website:
“The Pride Edition Sport Band is assembled by hand from individual strips of colored fluoroelastomer. The strips are then machine die-cut and compression molded together. This process results in subtle variations in the wavy rainbow design, making each band artfully unique. Durable and strong, yet surprisingly soft, the band drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a clean fit.”
The packaging states: “Apple is proud to support LGBTQ advocacy organizations working to bring about positive change.” Apple’s website goes on to specify the LGBTQ organizations they support through the sale of this band: Encircle, Gender Spectrum, GLSEN, PFLAG, SMYAL, The National Center for Transgender Equality, The Trevor Project in the U.S., and ILGA World internationally.
The Apple Watch Sport Loop band is woven from nylon thread to create a hook-and-loop closure. They are available for the 38/40 mm and 42/44 mm Apple Watch models, and are offered in Regular size to fit 130–190 mm wrists. A Black Sport Loop was offered in size XL.
The Apple Watch Sport Loop band has been available in several styles, including (PRODUCT)RED, Spicy Orange, Nectarine, Electric Pink, Hibiscus, Hot Pink, Pink Sand, Flash Light, Flash, Marine Green, Tahoe Blue, Cape Cod Blue, Midnight Blue, Indigo, Dark Olive, Storm Gray, Black, and Seashell. Close inspection of original styles reveal that designs are comprised of a base color and one or more accent colors; for example, Indigo uses a dark blue base color with accent threads in white, red, and purple. Newer styles use a two-tone design with one or more accent colors, including Pomegranate, Khaki, Alaskan Blue, Anchor Gray, Camel, Midnight Blue, and an alternate 2019 (PRODUCT)RED design; for example, Camel features a tan side and a yellow side with light gray accents. This Pride design features the rainbow colors of the LGBTQ flag.
Apple describes the Apple Watch Sport Loop band:
“Soft, breathable, and lightweight, the Sport Loop features a hook-and-loop fastener for quick and easy adjustment. The double-layer nylon weave has dense loops on the skin side that provide soft cushioning while allowing moisture to escape. On the reverse side, the attachment loops are securely anchored for superior durability.”
This is Apple’s fourth version of the Pride design. The original Pride band, the most rare, was gifted to the Apple employees who participated in the June 2016 San Francisco Pride Parade. According to 9to5Mac, the original Pride band was a “rainbow colored nylon strap and red lugs” that was distributed with a pamphlet that read, “This limited-edition band is a symbol of our commitment to equality and we hope you’ll wear it with pride.” Apple began selling the second Pride Edition design in Spring 2016 in Apple’s Woven Nylon style. In Summer 2018 a third Pride Edition Band was offered in the Woven Nylon style, but featured the LGBT flag colors on a white background. In June 2019 this fourth version of the Pride design returned to the original rainbow design, but the band style was changed to the Sport Loop.
This example is an unopened June 2019 Apple Sport Loop Pride Edition in the 44 mm size. Since Apple has sold this band, they have donated some of the proceeds of Apple Watch Pride Edition bands to LGBTQ organizations:
“Apple is proud to support LGBTQ advocacy organizations working to bring about positive change, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, and The National Center for Transgender Equality in the U.S., and ILGA internationally. A portion of the proceeds from Pride Edition band sales will benefit their important efforts.”