For as long I have purchased Apple products—and even before the original Macintosh in 1984—Apple has included stickers in its devices featuring the Apple logo. I have examples in my collection of Apple logo stickers from before the Macintosh in the early-1980s.
The earliest stickers I have use the Motter Tektura font featuring the “apple computer” (lowercase) logotype in black and the the six-color, classic Apple logo. Some early stickers are single stickers die-cut in a shape roughly outlining the logo and are printed with a helpful “BEND BACK AND PEEL” direction on a tab. Another design features the early logo and logotype printed on a rectangular paper backing.
My collection also includes stickers from 1984–1998 featuring the six-color Apple logo paired with the Apple Garamond logotype. These stickers came with four printed on the same sheet, with two large and two small designs.
Beginning with the introduction of the iMac in 1998, the Apple logo was presented in a single color, either solid or depicted as a shiny or plastic embossed shape with lighting effects to match the “aqua” interface design aesthetic and the translucent colored plastics of the computer devices. Also around this time, the logo began appearing without a logotype. While Apple would continue to use the Apple Garamond logotype and font until 2003, the words “Apple Computer” or “Apple” stopped appearing with the logo. The stickers that accompanied Apple products at the time became solid white with no logotype, two to a sheet.
Over time, Apple stickers continued to be shipped with new products, including the different versions of iPod, iPhone, iPad, and Apple Watch. As product packaging became smaller, the stickers were custom-sized to fit in each device’s packaging, sometimes precisely matching the package contours.
These changes to Apple’s logo design and aesthetic over time help explain why my collection includes more than 36 different Apple sticker styles. For the purposes of this blog post documentation, I pulled together all my Apple stickers for the first time in one place (except those that remain in original packaging), and then sorted, measured, photographed, and cataloged them.
I am somewhat surprised to learn that my collection includes more than 1,100 sticker sheets and over 2,300 Apple logo stickers. The collection is featured below, organized from least to greatest sticker sheet length. Year, product, and other information is included where known.