Tag: logotype

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Apple Unified School System notepads (c. 1988)

These Apple Unified School System notepads feature the logotype for the Apple Unified School System at the bottom center with a yellow-gold logo above that depicts a highly stylized image of a three houses with people (perhaps students and teachers) above represented by a combination of shapes and whitespace. The top of the notepads have a black Apple logo.

I have been unable to date these notepads specifically, but an Apple Corporate Timeline on the Mac Mothership website reports that in March 1987, Apple Marketing introduced “the Apple Unified School System and Apple’s Education Purchase Program (EPP) in a shared commitment with educators to integrate computers into the learning process.”

Each notepad measures 8.5 x 11 inches and is bound with a tearaway edge.

My research has not yielded much specific information on the Apple Unified School System. The OAC (Online Archive of California) contains a listing for an Apple Unified School System report at Stanford, but it is not available online (and the report is undated). An online history of the 1985 “edutainment” software Where in the World Is Carmen Sandiego? claims that the Apple Unified School System helped popularize this game when Apple’s “nationwide computer-in-the-classroom infrastructure” was implemented in the late 1980s.

Sources: Mac Mothership, OAC, Wikipedia

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Apple Learning Series notepads (c. 1988)

These Apple Learning Series notepads feature the logotype for the Apple Learning Series at the bottom center with a three-color logo above that depicts a highly stylized image of a person in front of a monitor. The top of the notepads have a black Apple logo.

I have been unable to date these notepads specifically, but the term “Apple Learning Series” has been used in different forms for at least the past 30 years. When I added them to my collection, they were paired with a set of similarly designed notepads for the Apple Unified School System that was introduced in 1987.

Each notepad measures 8.5 x 11 inches and is bound with a tearaway edge.

Sources: Mac Mothership

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Wooden pencil (white, red logotype, 1993)

Not to be confused with the Apple Pencil, this wooden Apple pencil is painted white and features the Apple logotype printed in Apple Garamond in bright red.

This product is featured on page 59 of the Spring 1993 Starting Line: Apple Marketing Communications Catalog. Its description reads:

Apple Pencil
Perfect for seminars, meetings, trade shows, and sales events, this item is the natural companion to Apple notepads. It’s the irresistible, old-fashioned, low-tech, number-two wooden-and-graphite pencil, complete with eraser and silkscreened Apple name in red. APL476

I was lucky to get about 30 of these pencils.

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Educator Advantage pen (multicolor, black Apple logotype, c. 1990)

This pen is primarily yellow with purple, green, and red accents. The pen is printed in black in the Apple Garamond font, Apple’s corporate font at the time. The printing includes a black Apple logo, a black Apple logotype, and contact information for the Apple Educator Advantage Individual Purchase Program.

The Apple Educator Advantage Individual Purchase Program was a no-interest loan program offered by Apple for school staff in approximately the late 1990s–2000s. The program was executed by individual school districts as a payroll deduction for employees who were interested. Two of the school districts in which I served offered a version of this program.

(My collection includes the same pen, but printed with just a black Apple logotype.)

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Color-changing pens (Bic; neon purple, green, & pink; black logotype; c. 1990)

This set of neon-colored Bic pens have black caps and are printed with a black Apple logotype in Apple Garamond, Apple’s corporate font at the time.

The three neon colors include purple, green, and pink.

UPDATE: After I posted this originally, I discovered an eBay listing for Apple “color changing pens” that looked just like these. I tested them by grasping them for a few minutes, and found that they are, indeed, color changing with heat! I’m not sure if the effect has faded with age, but each of the three colors still fade. The last three photos show the effect.