This black T-shirt featured a 4-bit version of the original Macintosh with the cursive “hello” screen design from the Macintosh release in 1984.
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt is a size 2XL and unopened in its original box. The white box is printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
This white T-shirt featured the original Macintosh “Picasso” logo that was used on the box and other packaging for the original Macintosh in 1984.
I found it curious that Apple referred to this design as “Macintosh Drawing” and not “Picasso”—as Apple fans have referred to it for decades. However, research for this post may reveal the reason.
According to a Cult of Mac article, “The logo was designed by Tom Hughes and John Casado, art directors on the Macintosh development team.” The article indicates that one of the art directors reported that “the inspiration for the drawing style was Matisse….The idea of the graphics being ‘Picasso style’ was, as I remember, a journalist’s description at the time of the launch.”
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt was a size 2XL and unopened in its original box. The white box was printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
This black T-shirt featured the classic six-color Apple logo. Although Apple referred to the style as “Rainbow,” the six-color Apple logo colors used a different order than the visible light spectrum of a rainbow.
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt was a size 2XL and unopened in its original box. The white box was printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
This business card was from the Mall of America Apple Store. The card is white with black type using the San Francisco corporate font and features a metallic silver Apple logo.
This Apple Store is located at: 114 West Market Bloomington, MN 55425 apple.com/mallofamerica
Beginning in the 2010s, Apple Stores began hosting “Apple Camp” events for school-aged children. In 2017, Apple Stores began hosting Today at Apple (#todayatapple) events and continued the Apple Camp idea as a part of this program. Angela Ahrendts, Apple’s senior vice president of retail at that time, said:
“‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”
Apple Camp events were taught by Creative Pros, Apple’s “liberal arts equivalent” to its technical Geniuses. As of 2024, Apple’s website has a single mention of Apple Camp:
“This year at Apple Camp, kids ages 6–10 created their own interactive storybooks inspired by kindness on iPad with Apple Pencil. Sign up to be the first to know about the next Apple Camp.”
This t-shirt was provided to those who participated in an Apple Camp experience in approximately 2022. The shirt is bright green with a bright orange logo featuring hand-drawn sketches that fill the shape of an Apple logo. The t-shirt is size 2XL and includes its original cardboard packaging.
My collection includes an earlier design of this t-shirt that uses a yellow logo and the word “Camp,” before Apple Camp was associated with Today at Apple.
The Apple Watch Sport Loop band was woven from nylon thread to create a hook-and-loop closure. These bands were available for the 40 mm and 44 mm Apple Watch models, and were offered in sizes to fit 130–200 mm wrists (40 mm) and 145–220 mm wrists (44 mm). The bands also fit older Apple Watch sizes. The product number is 3H100ZM/A.
This band is primarily charcoal, a shade of dark gray (almost black) with two different color edges. One edge is gray/brown and the other is dark blue. The plastic connectors are charcoal matching the primary band color, and the plastic closure is dark blue.
Apple described the Apple Watch Sport Loop band:
“Soft, breathable, and lightweight, the Sport Loop features a hook-and-loop fastener for quick and easy adjustment. The double-layer nylon weave has dense loops on the skin side that provide soft cushioning while allowing moisture to escape. On the reverse side, the attachment loops are securely anchored for superior durability.”
This band’s packaging is marked “Demo,” meaning that it was meant to be used as an Apple Store demonstration band for potential customers to see and try in person. However, the box was unopened and the band was never used as a Demo.
The Apple Watch Sport Loop band was woven from nylon thread to create a hook-and-loop closure. These bands were available for the 40 mm and 44 mm Apple Watch models, and were offered in sizes to fit 130–200 mm wrists (40 mm) and 145–220 mm wrists (44 mm). The bands also fit older Apple Watch sizes.
This band is primarily “deep navy,” a shade of dark navy blue with two different color edges. One edge is light blue and the other is orange. The plastic connectors are dark navy blue matching the primary band color, and the plastic closure is orange.
Apple described the Apple Watch Sport Loop band:
“Soft, breathable, and lightweight, the Sport Loop features a hook-and-loop fastener for quick and easy adjustment. The double-layer nylon weave has dense loops on the skin side that provide soft cushioning while allowing moisture to escape. On the reverse side, the attachment loops are securely anchored for superior durability.”
This band’s packaging is marked “Demo,” meaning that it was meant to be used as an Apple Store demonstration band for potential customers to see and try in person. However, the box was unopened and the band was never used as a Demo.
The Apple Watch Sport Loop band was woven from nylon thread to create a hook-and-loop closure. These bands were available for the 41mm and 45mm Apple Watch models, and were offered in sizes to fit 130–200mm wrists (41mm) and 145–220mm wrists (45mm).
This Starlight design used a solid band color of off-white (“Starlight”) with both band edges in a slightly darker shade of off-white. The connector plastics were a melon/orange color, and the closure plastic was slate blue. (This design uses similar accent colors as the “Cream” Sport Loop from Fall 2020, however, this band does not have colored edges to match the connector and closure plastics.)
Apple described the Apple Watch Sport Loop band:
“Soft, breathable, and lightweight, the Sport Loop features a hook-and-loop fastener for quick and easy adjustment. The double-layer nylon weave has dense loops on the skin side that provide soft cushioning while allowing moisture to escape. On the reverse side, the attachment loops are securely anchored for superior durability.”
Apple’s retail store bags have been used at Apple Stores beginning in 2001 when the first Apple Store opened. Please refer to my blog post, 20 Years of Apple Store Bags (2001–2021), for more details.
In November 2023, Apple began an email, web, and Apple Store campaign using the tagline “All kinds of wonderful” online and “Wonder awaits” on Apple Store windows. The visuals included a stylized white Apple logo with a gift bow and winter scene.
A simplified version of the logo was printed on Apple’s retail store bags to replace the typical solid gray Apple logo. This paper bag is one example of the 2023 holiday Apple Store bags.
The blog post includes a photo I captured of the winter logo on the window of the Apple Store Michigan Avenue in Chicago on November 5, 2023.
Beginning in 2020 Apple began offering Apple Watch band designs that were specifically sized to wrists. These bands included the Apple Watch Solo Loop and the Apple Watch Braided Solo Loop. These Apple Watch bands were available in sizes 1–12.
In order to allow individuals to determine their Apple Watch Band size, Apple provided three methods:
1. Printable Tool (online PDF)
2. Everyday items (using a “tailor’s measuring tape” or a narrow strip of paper)
3. Sizing Tool (in-store paper tool)
Options 1 and 2 were available online. After measuring your wrist, Apple provided an online converter that allowed users to enter their wrist size to a maximum of 10 15/16 inch (although the Solo Loop only fit wrists to a maximum of 8 2/16 inches).
This Sizing Tool was available to Apple Store Customers. The tools includes the directions on the outer package, instructing individuals through diagrams to open the package, peel back an adhesive dot, wrap the tool around the wrist, and determine the band size based upon the location of arrows printed on the Sizing Tool.
This example is unopened and was obtained at the Apple Store Michigan Avenue in Chicago in December 2021.