At the time the original Macintosh was released, the computer was considered portable, due to its relatively small size (compared to its competitors) and the fact that the laptop computer was not yet widely available. (Apple would not release their first laptop, the Macintosh Portable, until 1989—a machine that was barely portable and cost over $7,000 at the time.) The original Macintosh design included a built-in handle and similarly sized models were offered from 1984 until the Color Classic II was discontinued in 1995.
Apple captured this opportunity to release the Soft Carrying Case that would fit all the “classic” Macintosh computers. The Soft Carrying Case was dark beige with black straps. Internally, the Soft Carrying Case has a soft, beige, fleece-like lining with compartments for the mouse, keyboard, manual/disks/cables, and a large central space for the Macintosh. Since the original Macintosh models had no internal hard drives, 3.5-inch floppy disks were required to run the operating system and programs.
The case could be used as a carry-on for air travel, but contains a Warning tag: “This bag is designed for carry-on use only. Use an ATA Spec. 300, category 1 approved container for checking your computer as luggage or shipping it as cargo.”
My collection currently includes two Soft Carrying Cases. One was a gift, and this example was included with the purchase of my Macintosh 512K. Verifying the exact name of of this product required some research. I finally located an Apple-based source in a 19-page brochure released in 1983 before the original Macintosh release. The brochure touts, “At less than 20 pounds in weight, Macintosh is easily carried from here to there. But handles always help. This durable, water-resistant carrying case is thickly padded so the Macintosh main unit, keyboard, mouse, manual and disks fit snugly inside.”
Source: Apple via Internet Archive