iMac unplugged. Poster (blueberry, 24 x 36 inches, 1999)

Apple announced the iBook laptop in 1999 as a successor to the popular original iMac desktop computer. The iMac had been released in a translucent Bondi blue color and the iBook followed suit being available first in blueberry (aqua blue) and tangerine (orange). The design of the iBook was arguably as “shocking” as the original iMac. The iBook not only came in colors, but also featured a curved clamshell design with a built-in handle.

The iMac was among the first computers released that was not only made for “surfing the Internet,” but was also relatively easy to set it up and get online. This was not the case with most computers at the time. The iBook extended this ease of Internet connection by adding a built-in wireless card—named “AirPort”—and an accompanying AirPort Base Station. While these technologies were not new, they were among the first to be easy to set up and configure.

A print ad version of this idea featured an iBook with the words: “Introducing iBook: Up to six hours of battery life. Pentium-crushing G3 processor. Out of the box and onto the Internet in 10 minutes—no desk required.”

The poster measures 24 x 36 inches and is printed on glossy paper. The design features a blueberry iBook with text below in the Apple Garamond font that reads, “iMac unplugged.” At bottom center is a translucent blueberry Apple logo and the words “Think different.” This poster includes no date or other information.

Source: Macworld (Vintage Apple)

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