Apple maintains a few Executive Briefing Centers worldwide for the purpose of hosting current and potential customers to discuss and provide training on Apple products and services and/or host various groups and individuals who use Apple products and services. One Executive Briefing Center is located in Cupertino, California, at Apple’s main campus (formerly Infinite Loop, now at the main “spaceship” campus), and another is located in Chicago’s Loop, overlooking the Apple Store at Michigan Avenue on the riverfront.
Apple sometimes provides Briefing Center attendees with pens and/or notebooks, depending upon the nature of the meeting.
This Executive Briefing Center Pen is translucent red-orange with a silver clip and a white Apple logo. Its logotype reads Executive Briefing Center in Apple Garamond (used as the Apple corporate font from 1984–2003).