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The Apple eMate 300 in education. brochure (1997)

This brochure is titled “The Apple eMate 300 in education.” and is printed on matte, textured paper.

Introduced in 1997, the eMate 300 was a personal digital assistant (PDA) designed specifically for the education market as a low-cost, laptop-like device that ran the Newton operating system. The eMate 300 was the only Newton that had a built-in keyboard, and like all other Newton devices, used a stylus and had a touch screen.

This brochure is a comprehensive description of Apple’s vision for the eMate 300 in education. It included the following sections: introduction; what is the eMate 300?; learning beyond the classroom anytime, anywhere; today’s learning environment; why introduce the eMate into teaching and learning; what comes with the eMate 300; incorporating the eMate in teaching and learning; and lesson ideas for writing and communication, math and analysis, and science and critical thinking.

The introduction begins with the statement, “Apple introduces a product designed with the belief that, given the right tools, students can accomplish extraordinary things.”

The design of this brochure uses pastel colors and a decidedly late-1990s design aesthetic. While the majority of the brochure uses the Gill Sans font, the same font used for the Newton brand identity, Apple Garamond is also used as a contrasting design element throughout the brochure.

This brochure is stapled, measures 8.5 x 11 inches, and has 20 pages.

Source: Wikipedia

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Re-birth announcement. magazine insert (iMac, 1999)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts functioned like “mini-magazines” within magazines. These inserts were glued with a pliable rubber cement that could be easily removed.

This magazine insert shows the iMac DV Special Edition in graphite and the headline “Re-birth announcement.”

When opened, each page folds out into a three-panel spread. Opened, a two-panel spread shows a slot-loading iMac with several paragraphs of text, and opening the fold-out reveals additional information on three panels. Overall, this magazine insert has three, three-panel spreads. The first spread shows iMac features, the second spread discusses media playing and creation capabilities, and the third spread is devoted to the AirPort base station and wireless.

The back page features all six available colors at the time: Tangerine, Strawberry, Blueberry, Grape, Lime, and Graphite.

This insert is stapled and contains three, three-panel spreads. Folded, it measures 10.5 x 7.375 inches.

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iPod mini magazine ad (2004)

This iPod mini magazine ad from 2004 includes two light blue pages and a set of four iPod mini devices in gold, pink, blue, and green—die-cut with a perforated edge. The iPod mini devices are actual size and look identical to the actual devices.

The back page of the ad features the silver iPod mini with the headline “Little. The next big thing.”

The ad measures 7.875 x 10.8125 inches, and the cut-out iPod mini devices measure 3.625 x 2 inches each.

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iLife. For the classroom. books (2003)

Two books with the same cover photo (three girls filming themsleves with a DV camera) are headed with “iLife. For the classroom.” and titled, Engage and motivate students with Apple’s new suite of integrated digital media software. The books are spiral bound, have a clear plastic cover, and five tabbed sections. One book is divided into the sections Language Arts/Literacy, Math, Science, Social Studies, and Other. The second version of the book replaces the “Other” tab with a “Step by Step” tab.

The first section of the book is printed in color and describes the iLife suite as “Tools that power today’s classroom.” Each tabbed section’s pages is printed in black and includes projects created by educators including a Project Description, Outcomes, Technology Skills, Tools and Resources, Assessment Suggestions, Tech Tips, and more.

Many of these activities were written by my friends who are teachers and Apple Distinguished Educators.

The pages measure 8.5 x 11 inches, are spiral bound, and the tabs add an extra 0.5 inch—making the full book 9 x 11 inches. Each section of these books is paginated separately. The March 2003 edition has approximately 68 pages and the June 2003 edition has approximately 82 pages.

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If it’s on iTunes… brochure (Apple TV, 2007)

This brochure for the original Apple TV features a cover with a white iMac with a cutout screen revealing a frame from the Pixar movie Cars and the headline “If it’s on iTunes,”

Open, the phrase is completed “it’s on TV. Presenting Apple TV.” Inside, the same Cars frame is used, but revealed to be playing on a TV connected to an Apple TV device. Also inside, the Apple TV is explained as a three-part system including an iTunes download, wireless sync, and watching on TV.

The back cover shows Technical Specifications, ports, and other information.

This brochure measures 4.25 x 6 inches.

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EncycliPodia brochure (2005)

This iPod brochure from 2005 uses the unique, play-on-words title, “EncycliPodia,” a mash-up of the words “encyclopedia” and “iPod.” The cover is understated in light blue with a small Apple logo in the corner and the title in the Apple Myriad font.

The 2-page spreads at the beginning of the brochure feature iPod devices on a color background on the left page and text and diagrams on the facing right page on a white background. Many of the iPod photos specify that they are actual size.

After the iPod devices are outlined, the EncycliPodia presents 2-page spreads of accessories on a light blue background, including “In the Car Accessories,” “At Home Accessories,” “On the Go Accessories,” and “Apple Accessories.”

The back cover features a grid titled “Which iPod are you?” Among other information, each iPod model is identified by size—“About the size of:”
iPod shuffle: pack of gum
iPod mini: cell phone
iPod: deck of cards

The brochure measures 7 x 7 inches and has 10 pages.

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Where do ideas come from? brochure (1995)

This brochure is titled “Where do ideas come from?” and the cover features icon-size images of a QuickTake digital camera, an Apple inkjet printer, an Apple scanner, an Apple laser printer, and an Apple display. The first 2-panel spread reveals a statement about creativity interspersed with the same icons. The copy reads:

“Creativity begins with your imagination. You have an idea and you want to see it. You start with words, but words alone don’t express it, so you decide to add a few quick photographs. And maybe an illustration or two from a rare book you found at the library. Now you’re ready to see the results on paper, so you point! click! print. But something’s missing. Hmmm… Color! Voilà! Apple Imaging Products. Run wild.”

The brochure opens into 4-panel horizontal spreads that outline Apple product lines including printers, displays, scanners, digital cameras, printer supplies, and digital camera supplies.

Folded, this brochure measures 3.875 x 8.75 inches.

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What’s the difference between a Mac and a PC? magazine insert (2006)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This magazine insert’s cover is all white with black text (in Apple Myriad Bold) that asks, “What’s the difference between a Mac and a PC?” Inside, the left panel answers with the question: “Where do we begin?” and the copy:

“PCs are for the stuff we have to do, like pie charts and spreadsheets. Macs are for the stuff we want to do, like photos, music and movies. On a PC, viruses and crashing are “normal.” On a Mac. Everything just works the way it should. And unlike PCs, a Mac comes ready to do all the things you want, the day you bring it home. Sound like differences you could get used to? Read on.”

The right panel of the insert provides a 5.375-inch square “insert-with-in-an-insert” accordion-folded brochure glued in place. Panels feature either full-color iMac screens showing Mac features, photos of other Macs (MacBook, MacBook Pro, Mac mini), and one panel has the headline, “Why you’ll love a Mac.” followed by additional text.

The back cover features two quotes from prominent journalists.

Folded, the insert measures 7.75 x 10.75 inches. Fully unfolded, the inside brochure measures 32.25 inches wide.

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We rewrote the book magazine insert (PowerBook G3, 1998)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This early magazine insert example is an advertisement for the Macintosh PowerBook G3 laptop. The images on the front, back, and inside covers are photographed with stunning black backgrounds using shadows and light to reveal interesting aspects of the laptop’s design. The cover reads, “We rewrote the book.”

Open, the 2-panel spread includes the copy: “Presenting the new PowerBook G3. It’s been rethought and reengineered from cover to cover. It’s sleek. It’s intelligent. It’s endlessly adaptable. Oh, and one other thing.”

The insert fully opens to reveal a mini-poster with a white background that shows an open PowerBook G3 with a screen showing a shark with teeth bared and the headline, “It eats Pentium notebooks for lunch.”

The back page lists product specifications with the headers “Good,” “Better,” and “Best” to represent the three configurations available.

Folded, the size of the insert is 7.5 x 10.25 inches. Fully unfolded the mini-poster is 15 x 20.5 inches.

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Say hello to iPod magazine insert (2001)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were like “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

This example is an advertisement for the new (at the time) iPod. The headline on the cover reads, “Say hello to iPod.” An iPod is pictured along with its earbuds.

Open, the 2-page spread reveals the right panel with an iBook running iTunes and the headline “1,000 songs on your Mac.” A dotted line labeled “Super-fast FireWire auto-updating” connects to the (actual size) image of the iPod on the right panel with the headline, “1,000 songs in your pocket.”

The back panel features several iPod screens depicting the iPod user interface (on the LCD grayscale display).

Folded, the size of the insert is 7.5 x 10.5 inches. Fully unfolded it is 15 inches wide.