Beginning in the 2010s, Apple Stores began hosting “Apple Camp” events for school-aged children. In 2017, Apple Stores began hosting Today at Apple (#todayatapple) events and continued the Apple Camp idea as a part of this program. Angela Ahrendts, Apple’s senior vice president of retail at that time, said:
“‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”
Apple Camp events were taught by Creative Pros, Apple’s “liberal arts equivalent” to its technical Geniuses. As of 2024, Apple’s website has a single mention of Apple Camp:
“This year at Apple Camp, kids ages 6–10 created their own interactive storybooks inspired by kindness on iPad with Apple Pencil. Sign up to be the first to know about the next Apple Camp.”
This t-shirt was provided to those who participated in an Apple Camp experience in approximately 2022. The shirt is bright green with a bright orange logo featuring hand-drawn sketches that fill the shape of an Apple logo. The t-shirt is size 2XL and includes its original cardboard packaging.
My collection includes an earlier design of this t-shirt that uses a yellow logo and the word “Camp,” before Apple Camp was associated with Today at Apple.
