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This black T-shirt featured a 4-bit version of the original Macintosh with the cursive “hello” screen design from the Macintosh release in 1984.
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt is a size 2XL and unopened in its original box. The white box is printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
This white T-shirt featured the original Macintosh “Picasso” logo that was used on the box and other packaging for the original Macintosh in 1984.
I found it curious that Apple referred to this design as “Macintosh Drawing” and not “Picasso”—as Apple fans have referred to it for decades. However, research for this post may reveal the reason.
According to a Cult of Mac article, “The logo was designed by Tom Hughes and John Casado, art directors on the Macintosh development team.” The article indicates that one of the art directors reported that “the inspiration for the drawing style was Matisse….The idea of the graphics being ‘Picasso style’ was, as I remember, a journalist’s description at the time of the launch.”
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt was a size 2XL and unopened in its original box. The white box was printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
Source: Cult of Mac
This black T-shirt featured the classic six-color Apple logo. Although Apple referred to the style as “Rainbow,” the six-color Apple logo colors used a different order than the visible light spectrum of a rainbow.
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt was a size 2XL and unopened in its original box. The white box was printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
Beginning in the 2010s, Apple Stores began hosting “Apple Camp” events for school-aged children. In 2017, Apple Stores began hosting Today at Apple (#todayatapple) events and continued the Apple Camp idea as a part of this program. Angela Ahrendts, Apple’s senior vice president of retail at that time, said:
“‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”
Apple Camp events were taught by Creative Pros, Apple’s “liberal arts equivalent” to its technical Geniuses. As of 2024, Apple’s website has a single mention of Apple Camp:
“This year at Apple Camp, kids ages 6–10 created their own interactive storybooks inspired by kindness on iPad with Apple Pencil. Sign up to be the first to know about the next Apple Camp.”
This t-shirt was provided to those who participated in an Apple Camp experience in approximately 2022. The shirt is bright green with a bright orange logo featuring hand-drawn sketches that fill the shape of an Apple logo. The t-shirt is size 2XL and includes its original cardboard packaging.
My collection includes an earlier design of this t-shirt that uses a yellow logo and the word “Camp,” before Apple Camp was associated with Today at Apple.
This Apple Park T-shirt is black with the Apple logotype in five of six original Apple logo colors. “Apple Garamond” refers to Apple’s corporate font used between 1984 and 2003.
A T-shirt with a similar design is featured on page 57 of the Spring 1993 Starting Line: Apple Marketing Communications Catalog. Its description reads:
Black Apple T-shirt
Modeled after the sweatshirt John Scully wears on the cover of his book Odyssey: From Pepsi to Apple, this black Apple T-shirt is 100% preshrunk cotton with a five-color Apple name. Adult sizes S–XXL. APL166
This shirt was purchased at the Apple Visitor Center Apple Store at Apple Park. The shirt is a size 2XL, unopened in its original box. The white box is printed with a white Apple logo and measures 195mm x 195mm x 35mm.
Source: Apple
