This t-shirt is black and features the Apple Distinguished Educator logotype in the top-right front of the shirt. The words are printed in white in the San Francisco font, Apple’s official corporate font since 2017.
The shirt was made by BELLA+CANVAS, a “premium basics” apparel company based in Los Angeles.
Several Apple Distinguished Educators (ADEs) wore these shirts when presenting at the IDEAcon (Illinois Digital Educators Alliance) education conference in Schaumburg, IL, in February 2025. We presented several sessions regarding Apple’s many Accessibility features used in schools.
“Think different” was the slogan used by Apple in advertising 1997–2002, and is still used in some circumstances as of 2024. The “Think different” concept was created by advertising agency TBWA\Chiat\Day while working with Apple and Steve Jobs. “Think different” was used in its original concept in a TV commercial and in print/digital advertisements, and the “Think different” slogan was used as part of many TV commercials, print/digital ads, and on product packaging.
The Think different concept started with a “manifesto” that began famously with “Here’s to the crazy ones.”
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. Think different.
Apple’s print and digital “Think different” ads did not feature Apple devices, just the Apple logo and the words “Think different.” One of the creative team who worked on the campaign described the print concept: “The rainbow-colored logo served as stark contrast to the black and white photography, and, to me, it seemed to make the ‘Think different’ statement all the more bold.”
This black denim jacket was made by Canadian manufacturer International Denim. The style has been described in other sources as a “varsity” style jacket. Its main body is made from high-quality black denim, with the cuffs and bottom band made from black rib knit elastic fabric.
Overall, the jacket is in excellent condition. The back of the jacket is embroidered in white with the words “Think different.” in Apple’s Garamond logotype that was used in the Think Different ad campaign. Apple’s classic six-color logo is embroidered and centered above the logotype.
The tag on the inside of the jacket includes the following information:
ID Sport by International Denim 100% Cotton Made in Canada CA05976 RN42206
This shirt was made available to selected Apple employees who are running enthusiasts. The shirt is made by SUGOi, a Canadian sportswear company that “offers a range of technically advanced clothing and accessories for all conditions and for everyone.”
The shirt is black and made from a textured fabric with a lining. The small front design is printed over the heart and features a red heart similar to the Heart Rate section in the Health app printed with “160 BPM.” The back of the shirt features a striking design with “Outdoor Run” printed at the bottom using a font and layout similar to the Apple Watch Activity app with the Activity rings printed below in matching colors. Eight bright green vertical stripes run from the bottom logo to the top neckline.
The left sleeve features an Apple logo, and the right sleeve includes the word “Apple” (although in a font that resembles Apple Myriad, an older rendition of Apple’s logotype that does not match this overall design).
Both the outer and inner layers of this shirt are textured, likely to promote moisture wicking. The interior lining is semi-transparent white.
According to a MacRumors article from August 2020, each year Apple “hosts a company wide fitness challenge for its employees at corporate offices and retail stores around the world, tasking participants to close all three of their Apple Watch Activity Rings every day of the month.”
This t-shirt was originally owned by an Apple employee who successfully completed this challenge. The shirt is black in size Large. The front logo features a stylized “2020” design that resembles the three Activity rings used on the Apple Watch Activity app.
Although Apple previously held this company-wide challenge in February, the COVID-19 pandemic of 2020 delayed the challenge until July. The shirt was shipped with a congratulatory “celebrate” white card printed in metallic gold.
This black T-shirt featured a 4-bit version of the original Macintosh with the cursive “hello” screen design from the Macintosh release in 1984.
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt is a size 2XL and unopened in its original box. The white box is printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
This white T-shirt featured the original Macintosh “Picasso” logo that was used on the box and other packaging for the original Macintosh in 1984.
I found it curious that Apple referred to this design as “Macintosh Drawing” and not “Picasso”—as Apple fans have referred to it for decades. However, research for this post may reveal the reason.
According to a Cult of Mac article, “The logo was designed by Tom Hughes and John Casado, art directors on the Macintosh development team.” The article indicates that one of the art directors reported that “the inspiration for the drawing style was Matisse….The idea of the graphics being ‘Picasso style’ was, as I remember, a journalist’s description at the time of the launch.”
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt was a size 2XL and unopened in its original box. The white box was printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
This black T-shirt featured the classic six-color Apple logo. Although Apple referred to the style as “Rainbow,” the six-color Apple logo colors used a different order than the visible light spectrum of a rainbow.
This shirt was purchased at the Apple Store at the Apple Park Visitor Center in Cupertino, CA. The shirt was a size 2XL and unopened in its original box. The white box was printed with a white Apple logo and measured 195mm x 195mm x 35mm. The box indicated that the shirt was 100% cotton and made in Turkey (Türkiye).
This long-sleeve t-shirt is a dark gray-heather color and features the Apple Education Community logotype across the front. The words are printed in white in the San Francisco font, Apple’s official corporate font since 2017.
On the right sleeve of the shirt is printed education.apple.com. The back of the shirt has no printing.
The shirt was made by BELLA+CANVAS and its tag reads “HEATHER CVC.” Its size is L.
Beginning in the 2010s, Apple Stores began hosting “Apple Camp” events for school-aged children. In 2017, Apple Stores began hosting Today at Apple (#todayatapple) events and continued the Apple Camp idea as a part of this program. Angela Ahrendts, Apple’s senior vice president of retail at that time, said:
“‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”
Apple Camp events were taught by Creative Pros, Apple’s “liberal arts equivalent” to its technical Geniuses. As of 2024, Apple’s website has a single mention of Apple Camp:
“This year at Apple Camp, kids ages 6–10 created their own interactive storybooks inspired by kindness on iPad with Apple Pencil. Sign up to be the first to know about the next Apple Camp.”
This t-shirt was provided to those who participated in an Apple Camp experience in approximately 2022. The shirt is bright green with a bright orange logo featuring hand-drawn sketches that fill the shape of an Apple logo. The t-shirt is size 2XL and includes its original cardboard packaging.
My collection includes an earlier design of this t-shirt that uses a yellow logo and the word “Camp,” before Apple Camp was associated with Today at Apple.
This black knit t-shirt features an embroidered Apple Education logotype on the upper-left front. The logotype is in Apple’s Myriad font, used by Apple from approximately 2003–2017.
The back of the shirt has an an embroidered Apple logo in white at the top center.
According to its tag, the knit shirt is made by PORT AUTHORITY, an apparel and accessory brand launched in 1994. The shirt is a Medium size.
