This luggage tag is made from transparent acrylic and is wrapped with an anodized metal blue accent. One side of the blue accent features a white Apple logo, and the other side includes a cutout for the user’s name and is printed with the words “2011 Education Sales Club.” The words are printed in white in the Apple Myriad font, Apple’s corporate font used approximately between 2003–2017.
The slide-out card with personal information inside the luggage tag is secured by a translucent silicone loop.
The luggage tag has elegantly rounded corners and thickly curved edges. It measures 2 3/8 inches wide, 3 1/2 inches long, and is 1/4 inch thick.
This luggage tag is made from a gray-brown transparent acrylic and is wrapped with an anodized metal silver accent. One side of the anodized silver accent features a black Apple logo and a cutout for the user’s name, and the other side is printed with the words “2007 Education Sales Club.” The words are printed in the Apple Myriad font, Apple’s corporate font used approximately between 2003–2017.
The slide-out card with printed information inside the luggage tag is secured by a translucent silicone loop.
The luggage tag has elegantly rounded corners and thickly curved edges. It measures 2 3/8 inches wide, 3 1/2 inches long, and is 1/4 inch thick.
This Luggage Identification Card is metal with a silver brushed stainless steel finish. The metal edges of the card are folded in to secure a clear plastic front, a white card that reads “YOUR BUSINESS CARD HERE,” and a matching stainless steel back plate. The metal back plate and card housing have holes that match positions so when threaded, the Luggage Identification Card remains secure.
The stainless steel back plate on this Luggage Identification Card is printed in white with the words “2009 Education Sales Club” in the Apple Myriad font. Apple Myriad was Apple’s corporate font used approximately between 2003–2017.
One of my Apple collection entries includes a set of books I titled the “Macintosh Advantage Collection (1996)” that contains the following materials:
50 Macintosh Advantages book (1996)
Why do People Prefer Macintosh? brochure (1996)
Why Macintosh? brochure (1996)
I recently acquired a brown cardboard shipping box measuring 11.5 x 8.75 x 6.5 inches, complete with its original shipping label to its original recipient—a former Apple sales rep. Apparently, the three items I cataloged above are a part of a larger collection for potential Apple customers that was used in late 1990s.
The shipping label refers to this box as Apple part 52241, and based upon the part numbers that follow, this box contains all its original contents. I have listed the part numbers below and matched them to their items. At the end of each part number an asterisk is followed by a number, likely indicating the quantity of each item (all quantities are “1” in this box, except for the 5 Apple logo window clings).
Curiously, two of the VHS video tapes in the box include both the NTSC and PAL formats—an odd choice since, generally, only NTSC was used in the United States.
Part number list and box contents:
52241—Part number for entire box
L02206A—6-color Apple logo sticker set
L02270A—Apple’s Operating System Strategy, March 1997, VHS tape (NTSC format) L02270APAL—Apple’s Operating System Strategy, March 1997, VHS tape (PAL format)
L02222A—Apple and NeXT: Combining unparalleled ease of use with industrial-strength performance, Information About Apple’s OS Strategy, January 1997, 8.5 x 11-inch whitepaper, 4 pages
L02181A—Apple Technology Update—Mac OS 7.6, January 1997 VHS tape (NTSC format)
L02177A—The 1997 Apple MacAdvocate CD-ROM. (Spring 1997)
L01760A—Macintosh or Windows? Spring 1996 VHS tape (NTSC format)
L01760APAL—Macintosh or Windows? Spring 1996 VHS tape (PAL format)
L01856A—Personal Computer Satisfaction: An Independent Study of People Who use Both Macintosh and Windows 95 Computers (Evans Research Associates) (1996)
L01973B—Go figure: A Quick Look at Some Important Apple Facts, 1.97 10-panel, full-color brochure (1997)
L01970A—Apple logo window clings (quantity 5)
L01667A—Why Macintosh? booklet (1996)
L00440C—50 Macintosh Advantages, Why Macintosh computers are better than PCs running Windows 95. 1996, 8.5 x 11-inch booklet
L01749A—Why do People Prefer Macintosh? (Why people think Macintosh computers are better than PCs running Windows, in their own words.) April 1996, 8.5 x 11-inch booklet
Not listed on box, likely sent with Mac OS 7.6 VHS tape: L02182A—Mac OS 7.6 At a glance tri-fold brochure (2-color)
While the above books are detailed in my previous post, a fascinating new addition to my collection is the seemingly innocuous Apple and NeXT whitepaper. The 4-page document is the first printed source I have seen that describes Apple’s plan to proceed after their acquisition of NeXT. The whitepaper describes the “Rhapsody” project—the operating system that eventually becomes Mac OS X—the basis for the macOS we use today, over 25 years later. The whitepaper includes this description:
“Rhapsody is the code name of the first system software effort planned from the prospective union of Apple and NeXT. Its intent is to extend the existing strengths of both companies to provide a computing environment that is both stronger and more flexible—and, ultimately, better able to meet the needs of our customers.”
This Why Macintosh? complete box set is a fascinating glimpse into Apple’s pre-Internet communications plan with customers at a pivotal time in their history—just after Steve Jobs returned to the company.
This collection of CDs include original cardboard packaging with each package containing 1–3 CD-ROM discs. Each CD package is titled “The Apple Sales and Marketing Resource Library” and features a color photo of an Apple computer. Each package is also dated.
The CD contents include:
November 1998 (1 CD) Pictured: Power Macintosh G3 (beige desktop) with keyboard, mouse, and monitor CD 1 Interop Seminar Materials Apple Loan Reseller Sign Up Mac OS 8.5 Interactive Demo Mac OS 8.5 Data Sheet & FAQ “e-mail” and “Beige” Commercials PowerBook G3 Overview & FAQ PowerBook G3 Sales Pres USB Sales Fact Sheet & Pres Apple Commercial Credit New/Revised Data Sheets
January 1999 (3 CDs) Pictured: Macintosh Server G3 (tower) CD 1 Tales of the iMac “Hal” Commercial Publishing Market Guide MacWorld Product Intro Materials New Product Presentations New Product Photography Mac Products Guide Data Sheet Library CD 2 Creator2 In Concert SFX Machine Conflict Catcher Mac OS 8.5.1 Update fusion EFFECTS Unity DS-1 Retro AS-1 ReBirth 4D V6 CD 3 (Apple PowerSales) SAP New Apple Products (MacWorld) Jeff Hansen
April 1999 (2 CDs) Pictured: G3 Tower (blue and white) CD 1 PowerSales Apr 1999 Gistics AppleScript ROI Rpt Ed ANAT Volume Lic. Promo AMA/Enhancing the Workflow Small Business and iMac Presentation PM G3 AV for Education Data Sheet Power Macintosh G3 Poster Pfeiffer Technology Report PowerBook Ad Slicks Mac OS X Server Material (and more) CD 2 Myth II: Soulblighter Dark Vengeance Demo Hoyle Card Games Demo 3D Ultra NASCAR® Pinball Quest For Glory V: Dragon Fire M.Y.O.B. Trial Version 8 Lode Runner 2 Demo Civilization II Demo AppleWorks 5 (and more)
August 1999 (1 CD) Pictured: iBook (blueberry) CD 1 QuickTime 4 [Resource Library CDs appear to be lost]
This glass paperweight measures 3.75 inches in diameter and is 5/8 inches thick. It features a smooth scalloped edge and is etched with an Apple logo and the characters, “KAATN ’91.”
This item was acquired from a person I believe to be a former Apple sales representative. Although I was unable to get specific information about this item, research indicates that this paperweight was possibly a memento after some version of executive coaching by consultant Alan Weiss who runs Summit Consulting Group, Inc. Weiss is author of “500 articles and 60 books, including his best-seller, Million Dollar Consulting.”
This training is still apparently offered by Summit Consulting Group as of 2021. Although Apple is not listed as a client, other well-known clients and the content of the coaching seems to match Apple’s culture in the early 1990s. Weiss describes this coaching as a “very intensive development experience combining my executive coaching models with entrepreneurial and solo practitioner needs: Supercharged Coaching.”
Weiss notes that he has “kiddingly dubbed” his Supercharged Coaching methodology “KAATN” or “kick ass and take names,” the cryptic abbreviation on this paperweight.
If this information can be substantiated or disproven by anyone with historic context, I’d appreciate it.
