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September 11, 2021November 18, 2023

Luggage Tag set (1993)

This set contains two luggage tags that feature the 6-color Apple logo on one side and a window for identification on the other side. The tags were originally white, but discolored over time.

The package includes two blank identification cards and two black plastic straps. The set is sealed in the original plastic.

This product is featured on page 61 of the Spring 1993 Starting Line: Apple Marketing Communications Catalog. Its description reads:

Luggage Tag
No more lost luggage. This tag has a clear slot that allows you to slip in your business card, home address, or the address of your destination. The strap is detachable, making it easy to put the tag on another piece of luggage Two tags per package. Dimensions 4 1/2” x 2 1/2”
APL344

Each luggage tag measures 4.25 x 2.25 inches.

September 11, 2021November 18, 2023

Apple logo window stickers (Motter Tektura logotype, c. 1980)

These Apple stickers are printed with the logo and adhesive on the same side, allowing them to stick on the inside of a window. The white backing measures 4 x 4.75 inches.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type (altered only by the removal of the dot over the “i” in “inc.”). When peeled off the backing, the logotype is not included with the sticker—only the logo.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Source: Wikipedia (Typography of Apple)

September 11, 2021November 18, 2023

Apple stickers (Motter Tektura logotype, c. 1983)

These Apple stickers are on a white backing and measure measure 4.75 x 4 inches.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.

The somewhat odd look of the stickers is due to the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Source: Wikipedia (Typography of Apple)

September 11, 2021November 18, 2023

Apple stickers (Motter Tektura logotype, c. 1983)

These Apple stickers are on a white backing and measure measure 4 3/8 x 4 inches.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Source: Wikipedia (Typography of Apple)

September 11, 2021November 18, 2023

Apple sticker packs (die-cut backing, Motter Tektura logotype, c. 1984)

These sets of Apple stickers are in original packaging and feature large stickers on a white backing measuring 4.25 x 3.5 inches and small stickers on a white backing measuring 1.75 x 2.25 inches.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type. Several sources verify that these stickers were included in the packaging of the original Macintosh, the Macintosh 128k, and the Macintosh 512k, despite the fact that the original Macintosh devices used the Apple Garamond font printed on the case.

The odd look of the stickers is due to the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Sources: Wikipedia (Typography of Apple), packaging photos (Macworld, Cult of Mac 128K, Cult of Mac 512k)

September 11, 2021November 18, 2023

Apple sticker packs (Motter Tektura logotype, c. 1981)

This set of Apple stickers is in its original packaging and features large stickers on a beige backing measuring 4 3/8 x 4 and small stickers on a beige backing measuring 2 x 2 3/8.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to remove the sticker.

Source: Wikipedia (Typography of Apple)

September 11, 2021November 18, 2023

Apple sticker packs (Motter Tektura logotype, c. 1982)

This set of Apple stickers is in its original packaging and features large stickers on a white backing measuring 4 x 4 3/8 and small stickers on a white backing measuring 2 x 2 3/8.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.

The odd look of the stickers is due the “bleed” of the ink off the outer edges. When peeled off the sticker, the logos have the typical logo shape and the extra color that “bleeds” off the edges is left on the backing.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to remove the sticker.

Source: Wikipedia (Typography of Apple)

September 11, 2021November 18, 2023

Apple sticker packs (Motter Tektura logotype, c. 1981)

This set of Apple stickers is in its original packaging and features large stickers on a beige backing measuring 4 x 4 3/8 and small stickers on a beige backing measuring 2 x 2 3/8.

The stickers use the Motter Tekura font and feature the 6-color Apple logo. Between 1977 and approximately 1984, Apple used the font Motter Tekura in their logo in all lowercase type.

The stickers also include the helpful direction in all caps to “BEND PACK AND PEEL” to release the sticker.

Source: Wikipedia (Typography of Apple)

September 8, 2021November 18, 2023

The Apple IIc pin (17mm, 1988)

This Apple IIc pin is cast in gold metal and printed with the 6-color Apple logo. The pin is 17mm square on a primarily red field. The font used for the words “The Apple IIc” is likely Univers 47 (Condensed Oblique), the font used in the Apple IIc’s marketing and on the computer’s keyboard.

The back of the lapel pin uses a protruding perpendicular pin with a butterfly clutch to secure the pin to clothing.

Source: Wikipedia

September 8, 2021November 18, 2023

Multicolor Apple logo pin (packaging, 12x15mm, c. 1990)

This multicolor Apple logo pin is cast in gold metal, printed with the 6-color Apple logo, and is in its original packaging. The pin is attached to a square card printed with the words “MADE IN U.S.A.” and in sealed plastic.

The pin is roughly in the shape of Apple’s classic logo and measures 12mm x 15mm. The back of the lapel pin uses a protruding perpendicular pin with a butterfly clutch to secure the pin to clothing.

Source: Wikipedia