Tag: creativity

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The new iMac. magazine insert (2002)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts functioned like “mini-magazines” within magazines. These inserts were glued with a pliable rubber cement that could be easily removed.

This 6-page magazine insert was used to introduce the first major iMac redesign. With this transformation, the iMac went from a colorful CRT-based computer to a flat-panel floating over a white half-sphere. The flat-panel display “floated” on an adjustable chrome arm that both tiled and swiveled.

The cover of this insert features a photo of the new iMac and the words, “The new iMac.”

The first 2-page spread had the title “Here we go again.”, described the iMac’s new design and capabilities, and showed its screen-adjusting abilities in a series of side-by-side photos. The second spread focused on the Mac OS X operating system, followed by a spread devoted to iPhoto, a spread about creativity on the Mac, and two pages of “Myths,” followed by “Facts” directed at Windows users who wish to switch to Mac.

The back cover shows a photo of the full iMac system with keyboard, mouse, and external speakers, along with a grid showing the three available configurations of the new iMac.

Folded, the insert measures 7.5 x 10.5 inches.

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Where do ideas come from? brochure (1995)

This brochure is titled “Where do ideas come from?” and the cover features icon-size images of a QuickTake digital camera, an Apple inkjet printer, an Apple scanner, an Apple laser printer, and an Apple display. The first 2-panel spread reveals a statement about creativity interspersed with the same icons. The copy reads:

“Creativity begins with your imagination. You have an idea and you want to see it. You start with words, but words alone don’t express it, so you decide to add a few quick photographs. And maybe an illustration or two from a rare book you found at the library. Now you’re ready to see the results on paper, so you point! click! print. But something’s missing. Hmmm… Color! Voilà! Apple Imaging Products. Run wild.”

The brochure opens into 4-panel horizontal spreads that outline Apple product lines including printers, displays, scanners, digital cameras, printer supplies, and digital camera supplies.

Folded, this brochure measures 3.875 x 8.75 inches.

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Apple Learning Interchange bookmarks (c. 2005)

This collection of six silver-metallic-printed bookmarks were packaged in a matching silver envelope with the words “Apple Learning Interchange. A Social Network for Educators.” Each of the six bookmarks were themed, and each theme highlighted five projects that could be found on the Apple Learning Interchange website.

The themes included: Teaching Ideas, Professional Development, Learning Events; Finding Colleagues, Sharing Content, Connecting Globally; Real World Writing; Podcasting, Cut to the Core, Conference Connections; Creative Expression; and Global Awareness.

The Apple Learning Interchange (ALI) program and website are no longer active. ALI was “an Internet community for K-12 educators with a large and participatory membership. Apple has gathered databases of lesson-planning units, Internet resources, and Internet-based projects” (Education World). The Apple Learning Interchange closed in 2010 in favor of iTunes U, “For years the Apple Learning Interchange (ALI) has served as an important resource for educators to access great education content, share best practices, and learn more about using technology in the context of teaching and learning. Over the last three years, iTunes U in the iTunes Store has grown to be an even larger education resource” (MacRumors).

The bookmark envelope measures 2.375 x 7.5 inches, and each of the six bookmarks measure 2.125 x 7.375 inches.

Sources: Education World, MacRumors

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NECC 2007 Apple booth workshop session schedule (2007)

This “Create. Share. Inspire.” schedule was distributed at the National Educational Computing Conference (NECC) in Atlanta that was held in June 2007. This organization and conference are still held annually, but the conference changed its name around 2010 to the International Society for Technology in Education (ISTE) Conference.

This trifold brochure measures 4.25 x 6 inches with the message:

Welcome.
Inside the Apple booth, you’ll find innovative tools, students can use to express their creativity. You’ll see the latest technologies for sharing content. And you’ll discover powerful ways to inspire students. Join us each day in the Apple booth for hands-on sessions where you’ll learn how to engage students, raise achievement, and manage your digital classroom.

Fully unfolded, six hands-on workshop sessions are described. Session titles include:
Let’s Go Global—Using iLife and iWork in Project-Based Learning
Meeting Diverse Learner Needs—Built-in Tools on a Mac
Publishing Student Voices—Podcasting in the Classroom
Managing the Digital Classroom—Tips and Tools for Teachers
Creative Expression—Expanding Reading and Writing in the Digital Classroom
What’s Hot at Apple?—Bringing Innovation to Learning

I attended this NECC conference.

Source: eSchool News