Mac OS X Jaguar, Version 10.2, installer CDs and guides (Not for Resale, 2002)

Mac OS X Jaguar, Version 10.2, was the third major release of the Mac OS X [ten] operating system, and the first to be referred to by its codename, “Jaguar,” in its product marketing. The previous two versions were codenamed “Cheetah” (Version 10.0) and “Puma” (Version 10.1), but they were referred to only by their version numbers.

Among over 150 new features, Jaguar included Quartz Extreme, “which accelerates graphics performance by using the power of the Mac’s built-in graphics engine to make the desktop more responsive and deliver seamlessly blended 2D, 3D and QuickTime content directly onto the desktop.” This new graphics technology was used to render the Jaguar fur in high resolution on the “X” [Roman numeral 10] that was used in the image on the install CD and on other product marketing.

Other Jaguar features included:

“a new Mail application designed to eliminate junk mail, iChat AIM-compatible instant messenger, a system-wide Address Book, Inkwell handwriting recognition, QuickTime 6 with MPEG-4, improved Universal Access, an enhanced Finder, Sherlock 3 with Internet Services and Rendezvous, Apple’s revolutionary home networking technology.”

This is a “Not for Resale” set of all installer CDs and a 7.5 x 9-inch brochure with installation directions. The set is packaged in a 8.25 x 9.25-inch clear plastic envelope.

Sources: Apple, Wikipedia

Get a new Mac for $99. magazine insert (Mac OS 8.5, 1998)

In the late 1990s and early 2000s, part of Apple’s print advertising included magazine inserts. These inserts were “mini-magazines” within magazines. They were glued with a pliable rubber cement that could be easily removed.

The front page of this advertisement is just the words (in the Apple Garamond font) “Get a new Mac for $99.” with the Apple logo.

The 8-page folded and stapled insert opens to the first 2-page spread showing a Mac OS 8.5 CD in a hand with the headline, “Introducing our most powerful Macintosh yet. (Shown actual size.).” The center spread highlights Sherlock, Apple’s then-new search tool. The final spread highlights new Mac OS features for PowerPC Mac models.

The back cover shows the software box and the headline, “Small investment, big return.”

Folded, the size of the insert is 7.5 x 10.5 inches.

Mac OS 9 9.0.4 box (2000)

Mac OS 9 was Apple’s final version of its “Classic” operating system. This iteration, version 9.0.4, was released April 4, 2000, and its changes included “Improved USB and FireWire support and other bug fixes.”

This specific boxed version is a 10-client license and features iTools, Apple’s first suite of online services that would eventually become iCloud.

The box also mentions that Mac OS 9 introduces “more than 50 new features” and includes “nine Internet power tools.” The tools include:

  1. Sherlock 2
  2. Multiple Users
  3. Voiceprint Password
  4. Keychain
  5. Auto Updating
  6. Encryption
  7. File Sharing over the Internet
  8. AppleScript over TCP/IP
  9. Network Browser

Source: Wikipedia