Apple Studio Display CRT (17-inch, ADC, 2000)

At the Macworld Expo in New York CIty on July 19, 2000, Apple announced three new Studio Display designs “in stunning crystal-clear enclosures”—two flat panel displays and this CRT (Cathode Ray Tube) Apple Studio Display.

The displays, designed to complement Apple’s Power Mac G4 Cube and Power Mac G4 professional desktops, shared three distinct features:

“each is powered from the computer, eliminating the need for a separate power cord; each has a two port powered USB hub for convenient connection to desktop USB devices, such as keyboards, USB speakers and digital cameras; and each utilizes the Apple Display Connector, a revolutionary new cable that carries analog and digital video signals, USB data and power over a single cable and features a quick latch connector.”

Steve Jobs noted that “These new beautiful displays perfectly complement our new extraordinary computers. Their innovative design helps clean up desktop cable clutter, and makes set-up a breeze.”

According to Apple’s press release, “The 17 inch (16 inch viewable) Apple Studio Display features a Natural Flat Diamondtron CRT, extraordinarily sharp text and ColorSync internal calibration to keep colors accurate over time. [The] Display…features both futuristic styling and a unique electrical design that supports multiple resolutions at over 100Hz vertical refresh rate.”

The site 512 Pixels provided several additional comments, writing that the “Studio Display (17-inch ADC) was the last standalone Apple display to feature a CRT. At 17.4 inches it was deeper than it was wide. At 45.8 pounds, it was heavier than a iMac G3.” They also comment on the industrial design of the display:

“Instead of hiding the display’s guts inside opaque plastics and metal shield, the 17-inch ADC has a crystal clear case that allows anyone to see the internal workings of the Naturally Flat Diamondtron CRT suspended inside. By revealing all, the Studio Display (17-inch ADC) has nothing to hide. Its transparency and minimalism is pure Apple.”

According LowEndMac, the Apple Display Connector (ADC) used in this display is a proprietary display and data connector developed by Apple. It is a modification of the DVI (Digital Visual Interface) connector that combines analog and digital video signals, USB, and power all in one cable. This connector was used by Apple between 2000–2004.

Sources: Apple Newsroom, 512 Pixels, LowEndMac

Mac OS X Public Beta CD folder (2000)

On September 13, 2000, Steve Jobs released the Mac OS X Public Beta at Apple Expo in Paris. During the unveiling, Jobs said:

“Mac OS X is the future of the Macintosh, and the most technically advanced personal computer operating system ever. We’re excited to have our users test drive this public beta version and provide us with their valuable feedback.”

Somewhat controversially, Apple charged $29.95 for the software—a Beta version that was known to be buggy and not quite finished. The issue was not that the operating system was buggy and unfinished—that is the definition of a software “Beta”—but that Apple was charging faithful users to get an early look at the future of their products while testing it for the purpose of improving the final release. In an article at the time, a writer at Ars Technica provided a balanced opinion:

“Taken all together, ‘Mac OS X Public Beta’…means that for $29.95 you get an unfinished, buggy version of Apple’s next generation operating system. Charging for public beta software is increasingly common among the big software companies… If you don’t want to pay for buggy software, don’t buy the beta.”

The Mac OS X public beta was a completely new operating system for the Mac and provided the foundation of the macOS we still use today—over 20 years later. Apple’s press release described some highlights of Mac OS X:

“Mac OS X features true memory protection, pre-emptive multi-tasking, and symmetric multiprocessing when running on the new dual-processor Power Mac G4 line. Mac OS X includes Apple’s new Quartz 2D graphics engine (based on the Internet-standard Portable Document Format) for stunning graphics and broad font support; OpenGL for spectacular 3D graphics and gaming, and QuickTime for streaming audio and video. In addition, Mac OS X features Apple’s new user interface named ‘Aqua,’ which combines superior ease-of-use with amazing new functionality such as the ‘Dock,’ a breakthrough for organizing applications, documents and miniaturized windows.”

This white cardboard folder measures 8 x 9.5 x 0.25 inches and opens to reveal a compartment for a single CD. Unfortunately, the original installer CD is not included in this folder. The welcome message in the folder reads:

“Dear Mac OS X Beta Tester,

You are holding the future of the Macintosh in your hands.

Mac OS X is a new, super-modern operating system that will usher in a new era for the Macintosh. New from the ground up, Mac OS X is specifically designed for the Internet and includes advanced technologies for incredible improvements in stability and performance. It also features a stunning new interface called Aqua.

This Public Beta will give you a chance to start using Mac OS X and give us a chance to hear what you think. Let us know by visiting our website at

Thanks for your help and for being a part of Apple history. We couldn’t do it without you.”

Sources: Ars Technica, Apple

Another year, another revolution. mini-brochure (Power Mac G3 blue and white, 1999)

This mini-brochure measures 3 x 4.5 inches folded. Fully unfolded, the trifold layout pictures a Power Mac G3 blue and white tower with the door open and call-out text referring to various features such as drive bays, processor, and memory. The copy reads:

“When we set out to build a successor to the power Macintosh G3, we didn’t just refine it. We completely reinvented it.
The new power Macintosh G3 gives you more in every way. It’s the most powerful, expandable—and dare we say, revolutionary—Mac ever built.”

The back panel includes specifications.

Product brochures collection (2004)

These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

iLife ’04 (2004)
This brochure’s cover features five interlocking puzzle pieces—picturing a video camera, headphones, digital camera, MIDI keyboard, and DVD—that represent the iLife suite along with the headline, “Every new Mac comes preloaded with some amazing software. We call it iLife.” The brochure folds out into an 8-up mini-poster that shows an iBook G4 surrounded by items that work with iLife, including a MIDI keyboard, a digital video camera, a digital camera, an iPod, and a stack of DVDs. The headline reads, “iLife ’04. The easiest way to organize, create, and share the things you love.”

Power Mac G5/Apple Displays (2004)
This brochure is two-sided. One side features the Power Mac G5 and the other side features Apple Displays. When opened, the 2-up layout headline reads, “Think fast. Think big.” and a Power Mac G5 is pictured along side a 23-inch Apple Cinema HD Display. Inside, the 4-up horizontal layout shows all available default configurations of Power Mac G5 computers and Apple Cinema Displays.

Product brochures collection (2003)

These product brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 4.25 x 6.5 inches folded, and designs were sometimes stapled and folded out into different layouts. All of these brochures feature a photo of the product on the front panel and specifications on the back panel.

Apple Displays (January 2003)
This stapled Apple Displays brochure features a 3-up fold out section showing three models: 20-inch Apple Cinema Display, 23-inch Apple Cinema HD Display, and 17-inch Apple Studio Display. The next 2-up layout includes:
10 reasons why Apple all-digital LCD displays are clearly superior.
All-digital active-matrix LCD.
Pure digital interface.
Wide viewing angle.
Fast pixel response.
Save on energy bills.
Color fidelity.
Uniform color.
Stable colors.
Easy to calibrate.

The final pages include product specifications.

Power Mac G4 (January 2003)
This stapled 8-page brochure features a Power Mac G4 (mirrored drive door) on the cover. The next 2-page spread shows the Power Mac G4 with the door open and the copy:
“Power Mac G4. Super fast. Super affordable. Supercomputer.
The new Power Mac G4 features faster performance, more expansion, and the highly efficient Xserve-based dual processing architecture.”
The center spread features the headline, “The ultimate system for the digital pro.”
The last pages contain Technical Specifications and Power Mac G4 configurations.

iPod+iTunes Mac and Windows (October 2003)
The cover of this brochure is bright yellow and features the iconic “silhouette” iPod imagery—a black silhouette of a person holding a white iPod wearing white earbuds connected by white wires. The opening copy reads:
“iPod and iTunes. Perfect harmony. Together, iPod and iTunes changed the way Mac users listen to music. Now everyone can join the digital music revolution, because iTunes now works on Windows PCs—the same way it does on a Mac. So no matter what computer you use, you can enjoy the most acclaimed portable digital music player and jukebox software ever created. And go anywhere with up to 10,000 songs in your pocket.”
The remainder of the brochure features iPod and iTunes features and specifications.

Power Mac G5 (July 2003)
The Power Mac G5 brochure opens to a 2-up layout with the headline “Power Mac G5 The worlds fastest personal computer.” along with a “hero” photo of the product. The next 4-up horizontal layout features four stunning photographs, each representing one of four disciplines: color graphics, video production, scientific research, and music production. It fully opens to an 8-up mini poster with the headline, “The Power Mac G5. Unprecedented everything.”

Mini-brochures collection (2001)

These product mini-brochures were available in Apple Stores and elsewhere in the early 2000s. They measured 3 x 4.5 inches folded, and designs unfolded into different configurations. All of these mini-brochures feature a photo of the product on the front panel, information inside, and specifications on the back panel.

Precious metal. (PowerBook G4 Titanium) (January 2001)
This mini-brochure folds out into an 8-up landscape-orientation mini poster featuring the Titanium PowerBook G4.

The New iBook. (May 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring the white iBook and the words “Your life. To go.”

Power Mac G4 (Quicksilver) (July 2001)
This Power Mac G4 mini-brochure unfolds into a 2-up layout touting the SuperDrive: “SuperDrive. Superfast.”—then a horizontal 4-up display featuring various tasks that can be performed on the Power Mac G4—and finally an 8-up landscape-orientation mini-poster featuring a “hero” photo describing the “Quick silver” Power Mac G4 as a supercomputer.

Apple Displays (July 2001)
This mini-brochure unfolds into an 8-up landscape-orientation mini poster featuring Apple’s three LCD displays (15-, 17-, and 22-inch models) with the tagline, “The first family of flat-panel displays.”

iMac (August 2001)
This iMac mini-brochure features an uncharacteristic shot of a snow iMac in a room—instead of on a white background. The horizontal 4-up layout features several tasks that can be completed on an iMac with four photos and the headlines “Surf the Internet,” “Make movies,” “Mix music,” and “Make a photo album.” The fully unfolded 8-up poster features a birds-eye view of an indigo iMac with the headline, “Your digital life starts here.”

iBook (October 2001)
This iBook mini-brochure unfolds into an 8-up landscape-orientation mini-poster listing several features (make movies, go wireless, organize your organizer, Mac OS X, rip thousands of MP3s, make a photo album, watch DVDs, burn DVDs, AppleCare) and the tagline “Your life. To go. The new 600MHz iBook.”

PowerBook G4 (October 2001)
This PowerBook G4 mini-brochure unfolds into an 8-up landscape-orientation mini-poster featuring the Titanium PowerBook G4 and the tagline “1 inch thin, 5.3 pounds, DVD, 5-hour battery, AirPort, 15.2-inch mega-wide screen.”

Power Mac G4 Cube (450 MHz, 2000)

The Power Mac G4 Cube featured a 450 MHz G4 processor, 64 MB of RAM, a 20 GB Ultra ATA/66 hard drive, a slot-loading 5X DVD-ROM drive, and supported an AirPort 802.11b wireless card. Two other configurations were available, but this is an original model. 

The G4 Cube is known for its size and design. The computer is 7.7-by-7.7-by-7.7 inches, but sits inside a clear acrylic base that overall is 9.8 inches tall. The Cube is the only Mac to ship without an internal speaker. Instead, it shipped with USB-powered spherical speakers designed by Harman Kardon. The USB audio amplifier had a standard mini-plug headphone jack, but no audio input.

Built-in ports included two FireWire 400 ports and two USB 1.1 ports. The Cube used a silent, fanless, convection-based cooling system similar to the cooling system used in iMac computers at the time. 

The New York Museum of Modern Art (MoMA) holds a G4 Cube in their collection, listing Jonathan Ive and the Apple Industrial Design Group as the artists/designers of the work.

I used the first G4 Cube I acquired as my home iTunes server. Since it had no audio-out port, I used a USB dongle to add a 3.5mm headphone jack which I split to left/right RCA plugs to connect to my analog stereo amplifier. I used a connected 15-inch Apple Studio Display to control the Cube. The Mac mini replaced the Cube a few years later as my home media computer.